The document outlines effective strategies for planning and implementing Facebook campaigns, emphasizing the creation of well-designed pages and targeted audience selection. It highlights various campaign objectives, such as increasing page likes, boosting post engagement, and driving traffic to websites. Additionally, it discusses the importance of engaging fans and optimizing ads for both desktop and mobile views to maximize brand visibility and user interaction.

1. Facebook Campaign Ideas
Prepared by
Mirror Minds Technology Solutions

2. Facebook Campaigns Structure
Create Facebook page:

3. • Unique designed cover image, profile picture and navigational buttons or
call to action button

4. • Choose the right audience, Location, Demographics, Behaviours
Audience, Location,
Demographics
Behaviours

5. • Participate in related groups to increase up the traffic
• Increase likes in Facebook to proper optimization and leads.

6. • Running Impressions and CPC Facebook
campaigns for targeting the potential
customers of the brand and getting their likes
in the page
• Create separate campaigns for each objective

7. Organise Advert Sets By Audience
We create a campaign by selecting an objective for the kind of results you
want for your adverts. All the advert sets and adverts in your campaign will
also focus on that objective.
• Page post Engagement ( An individual post )

8. • Page likes ( Business page )

9. • Click to website ( Business website ) and more.

10. • To Engage the Fans & attracting more Fans to the page.
• Bringing more page activities.

11. • Ensuring social likes rather than forced likes
• Better social reach and Increasing the visibility for the Brand.
• To bring an online platform where the customers can like, Comment and
share their views.

12. How to meet the people who'll
love your business

13. How people see your ads
• People use Facebook to discover what's new with their friends, family and
the things they care about. And your adverts are shown alongside these
stories – seamlessly – on both desktop and mobile.
1. Desktop View Ads
2. Mobile View Ads

14. Desktop View Ads

15. Mobile View Ads
• Facebook show your ads to all the right people
based on age, gender, location, interests and
so much more which mention in ad campaign

16. Highly Actionable
• In Facebook campaign you can easily drive traffic to website
and get more leads.
• Facebook adverts can send people directly to your website or
app to drive sales and more.

17. Method to create Ads Campaign in
Facebook
START CAMPAIGN
AD ACCOUNT
AD SET
CREATE AD
Set
Audience
Set Budget
Set
Interest
Boost
Post
Promote
Page
Send to
website
Choose
you Ad

18. Thank you