Skyline Indy Get Socialized June 2010

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A joint presentation between David Miller (CMV Mobile), Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and me at the Get Sociable event hosted by Skyline Indy, the tradeshow company.

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  • How many of you are doing traditional marketing?
    How many phone calls do you make?
    How do you connect with people between calls and meetings?


  • 82 million to 78 million
  • 82 million to 78 million
  • 82 million to 78 million
  • 82 million to 78 million


































  • Skyline Indy Get Socialized June 2010

    1. 1. Welcome to Get Socialized
    2. 2. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
    3. 3. Mobile Market Worldwide spending in mobile media is expected to grow to $24B by 2013 Over 275 Million US mobile subscribers The average mobile user has their mobile device within arms reach for up to 22 hours a day Over 80% of US mobile subscribers use text messaging, with over 50% texting daily
    4. 4. Mobile Market Four mobile phones are sold for every PC sold. 94% of text messages are read within 4 minutes versus 48 hours for e-mail. The average U.S. mobile phone subscriber sends and receives more text messages than voice calls Mobile marketing campaigns are achieving response rates greater than 25%
    5. 5. Mobile Marketing Components Delivery Methods SMS/MMS Texting 2D Barcode Image Recognition Mobile Website Mobile version of .com site Mobile Micro Site Campaign specific mobile site Mobile Advertising Advertise on the mobile web and in app. Monetize your mobile site by allowing on site mobile advertising. Mobile Search App Development IPhone, Google, Blackberry etc. Augmented Reality to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.
    6. 6. Mobile Best Practices Define your Strategy Like any component of the marketing mix, it is important for mobile marketing to play a strategic role linked to clear objectives. Targeted and Valuable Mobile marketing is most effective when content is targeted and relevant to the user. Don’t over communicate. Learn the boundaries Understand the limitations of various devices and the penetration and adoption of technologies that enable communications. Treat it as a unique medium Mobile users engage with and consume content differently than with other mediums. Mobile content is micro content—consumed in small pieces. Users won’t navigate through seven levels to get to the content they want and need. Give users a choice Ask for and obtain consent via opt-in for all messaging programs. The ability to opt-out is necessary. Keep it secure Mobile marketers must implement reasonable procedures to protect user information.
    7. 7. Exhibitor (pre-show) Visit us at the NAB show! April 10-15 2010, Las Vegas About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Forward to a friend’s mobile
    8. 8. Exhibitor Mobile Site Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video During Show – Exhibitors use the mobile Tell us For a Chance to Win! channel to increase interaction with Request Follow Up attendees and improve lead generation Locate Store Forward to a friend’s mobile Text To Win – Drive booth traffic and engage consumer with product or brand.
    9. 9. Canon U.S.A., Inc., headquartered in Welcome to Canon Mobile! Lake Success, New York, is a leader in professional business, consumer and About Canon industrial imaging equipment. Booth Location Our extensive product line and digital solutions enable businesses and New Product Images consumers worldwide to capture, store, and distribute information. ImageRUNNER Video Canon products include color and B/W copiers, printers, image filing systems, Tell us For a Chance to Win! facsimile, cameras and lenses, Request Follow Up camcorders, and healthcare. Locate Store More about products. Watch video from CEO. Forward to a friend’s mobile
    10. 10. Exhibitor Mobile Site Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Come see us at Booth 240 for a Locate Store chance to win grand prize! Forward to a friend’s mobile
    11. 11. Exhibitor Mobile Site Welcome to Canon Mobile! Printers PIXMA iP2702 About Canon Booth Location New Product Images ImageRUNNER Video PIXMA iP4700 Tell us For a Chance to Win! Request Follow Up Locate Store Forward to a friend’s mobile Scanners
    12. 12. Exhibitor Mobile Site Welcome to Canon Mobile! C5030 About Canon Booth Location New Product Images C5035i ImageRUNNER Video Tell us For a Chance to Win! C5051i Request Follow Up Locate Store Forward to a friend’s mobile
    13. 13. Exhibitor Mobile Site Welcome to Canon Mobile! Answer the following questions for a chance to win a $25 itune gift card. About Canon Booth Location New Product Images ImageRUNNER Video Tell us for a chance to win Request Follow Up Locate Store Forward to a friend’s mobile
    14. 14. Text to Win Example
    15. 15. Examples
    16. 16. Examples
    17. 17. Examples
    18. 18. ConnectMedia ConnectMedia Ventures is a mobile marketing company that provides clients with…
    19. 19. ConnectMedia ConnectMedia Ventures is a mobile marketing company that provides clients with… Mobile Strategy
    20. 20. ConnectMedia ConnectMedia Ventures is a mobile marketing company that provides clients with… Mobile Strategy Mobile Technology
    21. 21. ConnectMedia ConnectMedia Ventures is a mobile marketing company that provides clients with… Mobile Strategy Mobile Technology Campaign Execution
    22. 22. ConnectMedia ConnectMedia Ventures is a mobile marketing company that provides clients with… Mobile Strategy Mobile Technology Campaign Execution Campaign Management
    23. 23. 7 Secrets to Promoting Tradeshows Through Blogging Erik Deckers
    24. 24. 1. Pre-Event Promotion
    25. 25. 2. Live Blogging
    26. 26. 3. Post Event Wrap-Up
    27. 27. 4. Photo Blogging
    28. 28. 5. Video Blogging
    29. 29. 6. Invite Guest Bloggers
    30. 30. 7. It's Also About Search...
    31. 31. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!
    32. 32. Engage the Senses... Fact: 83% of all commercial communication appeals only to one sense – our eyes. That leaves a paltry 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound. (Martin Lindstrom from Brand Sense)
    33. 33. Grow business the old way or Enrich people?
    34. 34. Where are people NOW?
    35. 35. right now people are communicating
    36. 36. Making the most of your events, trade shows and campaigns Add speed to the message Make it easy to share Connect beyond your booth Convey a Consistent Message Capture more leads
    37. 37. Things to Avoid = Single Tactic Marketing Strategies
    38. 38. Use Your Square Foot of Influence • Your booth = 8x10 (80 square feet) • The Conference = 200x400 (80,000 Square feet) • The world = 5,502,532,127,000,000 square feet
    39. 39. Client: Pet Supplies Plus Trade Event: Great Indy Pet Expo (traffic of 5,000) Goal: Influence the total event and leave a mark Method: Lock the owner in a dog cage to push pet adoptions, broadcast it via Ustream, post via twitter and facebook. Results: --Attract attention and buzz throughout the event. --Attract traffic and attention on their new website. --Garner publicity including live interviews on two stations. Impact the Audience better, and... impact a broader audience.
    40. 40. In what industries can you use Social Media?
    41. 41. In what industries can you use Social Media? • All of them...
    42. 42. /danielHERNDON /danielHERNDON Engage your market...
    43. 43. Thank you!

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