Steps To Effective SEO


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A short guide for webmasters to get mastery over white hat SEO techniques

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Steps To Effective SEO

  1. 1. Steps To Effective SEO A short guide forwebmasters to get mastery over white hat SEO techniques
  2. 2. The Importance of SEO• Google is getting around 3 billion searches per day• Around 95% searchers don’t visit second page• It is necessary to be on the first page for your niche keywords
  3. 3. WhereDo YouStand? How Will You Compete?
  4. 4. • Publish original, authoritative, and compelling content• Go ahead from just satisfying the searchers – SURPRISE THEM• Use Images, Videos, and other forms of multimedia• Write for web visitors – NOT FOR SEARCH ENGINE CRAWLERS• Make content worth sharing – engage with your readers• Make your website an authority in its niche• Search Engines love authority websites• Consult an ethical and professional SEO company UK
  5. 5. How to make your website authority in its nicheEnsure it contains• Unique, professionally written, authoritative, and useful content• Lots of informed opinions• Deep analysis of emerging trends in its niche• Useful multimedia contents like video, images, Ppt, etc.• Social sharing features• Discussion among visitors
  6. 6. Let Search Engine crawlers find your content easily• Use ‘Fetch as Googlebot’ in Google Webmaster Tools• Submit XML Sitemaps• Provide flawless internal linking structure• Use rel = ‘canonical’ to avoid duplicate content penalty• Get backlinks from other quality and authority websites• Clean URL• Use redirects wisely (301 and 302)• Keep checking crawl errors data• Efficiently handle any crawl error data you find in Webmaster Tools
  7. 7. • Design an SEO optimized and user friendly website• Keep yourself updated with Google Quality guidelines• Provide impeccable user experience• Easy navigation and efficient internal linking are must• Ensure your website is loading fast• Search engines love fast loading websites as it enhances the user experience• Keep updating your website and content• Ensure your website is cross browser compatible
  8. 8. • What Words Your Customers Are Using to Find You• KEYWORD RESEARCH• Do exhaustive keyword research• Use Google Adwords Tool and Insights• Find out keywords in your niche with low competition and high volume searches• Make a list of keywords and individually research on them• Result oriented keyword research is crucial• Write unique, useful, and SEO optimized content around these keywords• Don’t spam – Write for users not for search engines• Use a reputed and affordable SEO Company UK
  9. 9. Use SEO Tools• XML Sitemaps• HTML Sitemaps• RSS Feeds• Google Webmaster Tools• Bing Webmaster Tools• SEOMoz Pro
  10. 10. Get Quality Backlinks• Use link cautiously• Backlinks are important• It is like a reference• Quality backlinks mean better value of the reference• Never indulge in link exchange, paid link, etc.• Your website and content can bring natural and organic link• Go for guest posting