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Content Strategy for WordPress

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How to use WordPress plugins to manage the content lifecycle: evaluating content; structuring content with custom post types, taxonomies, and custom fields; making style guides available and visible; improving workflow and approvals; dealing with embedded images and responsive design; maintaining and doing ongoing evaluations; planning future content.

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Content Strategy for WordPress

  1. 1. Content Strategy for WordPress WordCamp Chicago 2013 Stephanie Leary, @sleary stephanieleary.com slideshare.net/stephanieleary
  2. 2. This talk is now a book! Content Strategy for WordPress is now available from: •Amazon •Barnes & Noble •iBooks •Kobo •Smashwords
  3. 3. You've read Kristina Halvorson's book. You know you need a content strategy. And then you open up your site's Dashboard...
  4. 4. How do we get there from here?
  5. 5. Steps to Content Strategy 1. Evaluate 2. Analyze 3. Structure 4. Fix 5. Maintain
  6. 6. 1. Evaluate
  7. 7. Content Audit
  8. 8. Content Audit
  9. 9. Content Audit
  10. 10. Media Ally
  11. 11. 2. Analyze
  12. 12. Dashboard Analytics
  13. 13. 3. Structure
  14. 14. Content Modeling • Distinct fields • Reusable elements • Functional requirements • Organizational requirements http://alistapart.com/article/content-modelling-a-master-skill
  15. 15. Distinct Fields • Separate structured data • Look for templated posts • press releases • course listings • personnel bios
  16. 16. Biographies • Full name (title) • Description / résumé / CV (body) • Photo (featured image) • Custom fields: • Last name • Email, URL, phone, etc.
  17. 17. Name Last Name Bio Photo Email Phone Number
  18. 18. Reusable Elements • People: post type listed in: • Staff Directory • Principle Investigators • Division Heads
  19. 19. Reusable Elements • Partner Institutions: taxonomy applied to: • research projects • joint programs • non-employee bios
  20. 20. Changing Default Text blog.ftwr.co.uk/?p=383
  21. 21. Functional Requirements • Video post • Video player interface • Transcript • Audio post • Audio player interface • Transcript
  22. 22. Organizational Requirements • Personnel bios • Sorted alphabetically • Research projects • Sorted by date • Tools • Sorted by hierarchy
  23. 23. Custom Post Types UI
  24. 24. Custom Meta Box Class
  25. 25. Custom Meta Box Class
  26. 26. Advanced Custom Fields
  27. 27. Convert Post Types
  28. 28. Post Type Switcher
  29. 29. Post 2 Post
  30. 30. Term Management Tools
  31. 31. Research Projects title, description, start/end dates, award $$ Tools title, description, photo People name, last name, photo, email, phone Topics Institutions Vaccines Diagnostics Software U. Department Gov’t Agency
  32. 32. 4. Fix
  33. 33. Content Overhaul • Set up workflow • Determine media strategy • Create a style guide • Revise • Set up project management?
  34. 34. Edit Flow
  35. 35. Edit Flow
  36. 36. Picturefill.WP
  37. 37. Multiple Featured Images
  38. 38. Revisionary
  39. 39. Revisionary
  40. 40. WP Project Manager
  41. 41. WP Project Manager
  42. 42. CollabPress
  43. 43. CollabPress
  44. 44. CollabPress
  45. 45. 5. Maintain
  46. 46. Content Audit (again)
  47. 47. Editorial Calendar
  48. 48. WP Help
  49. 49. Broken Link Checker
  50. 50. • @sleary • sleary.me • slideshare.net/steph anieleary

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