Beyond Yoast:
7 Critical SEO Steps
You are Probably Missing
By Tony Guarnaccia
1

You Will Leave With…
• The 5 Pillars of SEO
• WordPress SEO Framework
• The tools and resources I use
• Best Practices
• Give you real life examples
2

About Big Fish
• Great Companies
• Big Brands
• Exclusivity
• Marketing System

The 5 Pillars of SEO Success
• Accessibility
• Content
• Links
• Social
• Behavior

Install Google Analytics
What to look for:
• Understand where they are coming from! Channel, Keyword, etc.
• Onsite behavior - Bounce Rate, Time on Site, Pageviews per Visit
• Most Popular Content

Google Webmaster Tools “Search Console”
What to look for:
• Search Queries – Clicks, CTR, Impressions
• Security and Speed
• Indexation and Crawl

Keyword Research

Make Your Site Mobile Friendly

Robots.txt
• Blocks crawl
• URLs can still index
• Can acquire PageRank

Troubleshooting Duplicate Content
• Unique Content
• Page Titles
• Meta Descriptions
• Post Excerpts
• NoIndex
• Nofollow
• Canonical URLs
• www vs. non-www

Identify Duplicate Content
• Dynamic Pages
• Homepage
• Posts
• Categories
• Tags
• Date Archives
• Etc…

Duplicate Images

301Redirects
For:
• Moving content
• Change URLs
• Links to wrong URL
Result:
• Pass link value
• Some decay

Creating 301 Redirects

Permalink Setting
What to do:
• Prefer: /post-name/ or /category/post-name/
• Use Keywords in permalinks

XML Sitemaps
• Root (/sitemap.xml)
• Engine not People
• Pages to index, order of
importance, and last
updated date
• Posts, pages, tags,
categories, and archives
• Additional formats:
image sitemap, video
sitemap, and mobile

Page Layout and Structure
• Hierarchy of content
• No Keywords meta
• Image quality
• Clean
• Skimmable
• Consistent
• Whitespace

Embed Schema Microdata
Why Schema:
• Better rankings
• More real estate
• Links to specific content

Security and Spam
• Up to date
• Secure site
• Limit logins
• Prevent Spam
• Webmaster Tools

Test Your Site Speed

Improve Your Site Speed
• Great hosting
• Clean Up Database
• Deactivate Plugins
• Limit Widgets
• Pick a Good Theme
• Reduce File Size
• Caching
• CDN

Create Internal Links
Some Ideas:
• Use Breadcrumbs
• Related post plugins
• Linking inside posts
• Use sidebar, footer, and menu

Post Great Content
What to do:
• Measure page bounce rate and time on each page
• Leverage a content calendar
• Watch Grammatical and spelling errors
• Leverage Video

Leverage Social Media
What to do:
• Create shareable content
• Leverage Social Plugins
• Leverage Retargeting

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