Yoast's WordPress SEO plugin is the standard for search engine optimizing wordpress website. But it does not do it all. Learn the critical steps beyond the Yoast SEO plugin that will make your website ranking soar!

1. Beyond Yoast:
7 Critical SEO Steps
You are Probably Missing
By Tony Guarnaccia
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2. You Will Leave With…
• The 5 Pillars of SEO
• WordPress SEO Framework
• The tools and resources I use
• Best Practices
• Give you real life examples
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3. About Big Fish
• Great Companies
• Big Brands
• Exclusivity
• Marketing System

4. The 5 Pillars of SEO Success
• Accessibility
• Content
• Links
• Social
• Behavior

5. Install Google Analytics
What to look for:
• Understand where they are coming from! Channel, Keyword, etc.
• Onsite behavior - Bounce Rate, Time on Site, Pageviews per Visit
• Most Popular Content

6. Google Webmaster Tools “Search Console”
What to look for:
• Search Queries – Clicks, CTR, Impressions
• Security and Speed
• Indexation and Crawl

7. Keyword Research

8. Make Your Site Mobile Friendly

9. Robots.txt
• Blocks crawl
• URLs can still index
• Can acquire PageRank

10. Troubleshooting Duplicate Content
• Unique Content
• Page Titles
• Meta Descriptions
• Post Excerpts
• NoIndex
• Nofollow
• Canonical URLs
• www vs. non-www

11. Identify Duplicate Content
• Dynamic Pages
• Homepage
• Posts
• Categories
• Tags
• Date Archives
• Etc…

12. Duplicate Images

13. 301Redirects
For:
• Moving content
• Change URLs
• Links to wrong URL
Result:
• Pass link value
• Some decay

14. Creating 301 Redirects

15. Permalink Setting
What to do:
• Prefer: /post-name/ or /category/post-name/
• Use Keywords in permalinks

16. XML Sitemaps
• Root (/sitemap.xml)
• Engine not People
• Pages to index, order of
importance, and last
updated date
• Posts, pages, tags,
categories, and archives
• Additional formats:
image sitemap, video
sitemap, and mobile

17. Page Layout and Structure
• Hierarchy of content
• No Keywords meta
• Image quality
• Clean
• Skimmable
• Consistent
• Whitespace

18. Embed Schema Microdata
Why Schema:
• Better rankings
• More real estate
• Links to specific content

19. Security and Spam
• Up to date
• Secure site
• Limit logins
• Prevent Spam
• Webmaster Tools

20. Test Your Site Speed

21. Improve Your Site Speed
• Great hosting
• Clean Up Database
• Deactivate Plugins
• Limit Widgets
• Pick a Good Theme
• Reduce File Size
• Caching
• CDN

22. Create Internal Links
Some Ideas:
• Use Breadcrumbs
• Related post plugins
• Linking inside posts
• Use sidebar, footer, and menu

23. Post Great Content
What to do:
• Measure page bounce rate and time on each page
• Leverage a content calendar
• Watch Grammatical and spelling errors
• Leverage Video

24. Leverage Social Media
What to do:
• Create shareable content
• Leverage Social Plugins
• Leverage Retargeting

25. *FREE BONUS*
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