The document outlines challenges, goals, and strategies for an advertising campaign. The goals are to increase target market reach to 80,000 initially and 200,000 over time, along with 3% growth. The strategy is to create consistent, formal, and proper original content across Google AdWords, social media like Twitter and Facebook, and a $40,000 per day aggressive AdWords budget to develop relationships and reach the goals.

2. Challenges
• Disconnect between target
market and online voice
• Stiff competition

3. Goals
80,000
200,000
+3%

4. Stragety
Create meaningful, original
content, to develop a
“relationship” with customers.

5. The Big Idea
–consistent
–formal
–proper

6. Google AdWords
• Aggressive approach

7. Budget
$40,000 a day
2%
Total Advertising Budget

8. Social Media
• 7-day plan
• Twitter
• Facebook

9. Twitter
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10. Facebook
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