ADV 420, Final Project

2. Challenges
• Disconnect between target
market and online voice
• Stiff competition

3. Goals
80,000
200,000
+3%

4. Stragety
Create meaningful, original
content, to develop a
“relationship” with customers.

5. The Big Idea
–consistent
–formal
–proper

6. Google AdWords
• Aggressive approach

7. Budget
$40,000 a day
2%
Total Advertising Budget

8. Social Media
• 7-day plan
• Twitter
• Facebook

9. Twitter
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10. Facebook
Blustery in your neck of the woods
on this MANic Monday? Perhaps
Our ElieTahariGromeraMelange
Down Puffy Jacket would make it
better?