Campbell's Soup aimed to create a digital campaign targeting young adults to increase brand loyalty and awareness. The $10 million budget was allocated to social media, Google Adwords, and inbound marketing. The campaign sought to engage college students and young professionals through a "Cool Mom" approach on social media, cooking videos, recipes, mobile apps, and contests in order to portray Campbell's Soup as suitable for the younger generation.
A proposal to further strengthen the Wendy’s brand name through a comprehensive digital strategy. This strategy involves a three-prong approach to building the Wendy’s brand through Social Media, Internet Marketing, and Mobile Marketing.
A proposal to further strengthen the Wendy’s brand name through a comprehensive digital strategy. This strategy involves a three-prong approach to building the Wendy’s brand through Social Media, Internet Marketing, and Mobile Marketing.
With Conagra Foods as our client, we used research to reach an insight and devised a plan to put Orville Redenbacher's Popcorn in center stage. Moms were our target and in order to connect with them, we designed ads for social media and in store displays.
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
Final Presentation for ADV 420 at Michigan State University, Spring Semester 2013. Made by Christen Campbell. Full Digital Strategy for Campbell's Soup.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...Lauren Peetz
An Analysis of Trader Joe's current and future digital marketing strategies in comparison to their competition and opportunity for potential. ADV 420 Final Presentation, Michigan State University
With Conagra Foods as our client, we used research to reach an insight and devised a plan to put Orville Redenbacher's Popcorn in center stage. Moms were our target and in order to connect with them, we designed ads for social media and in store displays.
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
Final Presentation for ADV 420 at Michigan State University, Spring Semester 2013. Made by Christen Campbell. Full Digital Strategy for Campbell's Soup.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...Lauren Peetz
An Analysis of Trader Joe's current and future digital marketing strategies in comparison to their competition and opportunity for potential. ADV 420 Final Presentation, Michigan State University
Sponsor Luncheon Presentation by ExactTargetMediaPost
Acquiring New Customers Through Twitter and Facebook
Social media is an excellent tool for engagement with existing customers and brand awareness, but how do you convert the broader Twitter and Facebook users into customers? Join ExactTarget's Vice President of Social Products Margaret Francis as she dives into the ways successful organizations can and have used social media to build their customer base.
Presenter: Margaret Francis, VP of Product, ExactTarget
Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Yellow sub gastro pub: mock digital marketing campaign & presentationLauren Sittig
2. YELLOW SUB GASTROPUB: This is a mock digital media marketing campaign, focusing on the idea of a new restaurant starting up. This presentation was a group project where we strategically found the best way for the restaurant to open up with a thriving digital presence (across digital platforms) to add to the tangible location. Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Campaign Goals
Create a presence on social media
platform to engage with young adults
Increase brand loyalty and product
awareness
A voice of Campbell’s soup geared toward
young adults
3. Situation Analysis
• Increase demand for home-
style meals amongst young
adults
• Change eating trends
• Acknowledge competitors,
suggest alternative
• Recognize untargeted market
4. Target Audience
Analysis
College Students
Miss their parents cooking
Just starting to buy food on their own
Health conscious but still want the taste of home
Ages 18-22
Young Professionals
Health conscious and seek convenience
Want to start exploring recipes and cooking ideas
Ages 23-27
5. Breakdown of
Budget
• Total budget: $10
million
• Digital Strategy
• $4 million Google
Adwords
• $3 million Social
Media/Digital
platforms
• $3 million Inbound
Marketing Efforts
6. Social Media
Strategy
• Twitter and Facebook
• Interactive
• “Cool Mom” approach
• Up-to-date and user
friendly links
• Wordpress Blog
• Cooking tutorial videos
• Recipes
7. Mobile
Interactions
Multiple platforms for customers to be reached
SMS campaign
Giveaway contests
Text to receive instant soup deals
Campbell’s Soup App available for Smartphones
Recipes
Coupons and exclusive offers
Instagram
Photo contests
8. Inbound Marketing Strategy
Use of Search Engine
Optimization
Banner advertising
Google Adwords
Relevance amongst
posts
9. The Big Idea
• Draw in audience
• Campbell’s Soup: the younger
generation
• Consumer interactions that matter
• Loyalty that starts with families leads
to further generations
Use blogging and social media platforms to build a personality around Campbell’s soup that connects with young adults
Increase brand loyalty and product awareness of all soups to target desired audience and increase sales
-Increase a demand in young adults who are just now starting to do their own home-cooking
-Target young adults who miss their mother’s home made soup and don’t quite know how to grocery shop on their own
-Change the targets eating trends from fast-food to conveniently wholesome
-Acknowledge the competing foods being fast food and other dining establishments on college campuses and in young professionals world, pose Campbell’s soup as a piece of home for the kids on their own who never want to grow up.
-Recognize a group of young adults as an untargeted market amongst Campbell’s soup and a very ideal one being that they are just now grocery shopping on their own and will be likely to choose products that they love
-College students will be targeted as missing home and wanting food they are familiar with – building trust with the products assuming they are already familiar with Campbell’s soup
-Young professionals are beginning to cook on their own or want convenient food for their fast-paced lifestyles
-Ways to incorporate Campbell’s into their homes
-Ten million dollars for the total budget Is a fraction of the total budget Campbell’s spends on Advertising efforts yearly and will be spent on this specific audience and campaign efforts
-The money going toward Adwords will be used to attract consumers to Campbell’s soup social media platforms and products, and ensure that the right customers are being brought to the site and other platforms
-Social media platforms will be perfected along with its strategy and managed in order to build relationships and form loyalty with the brand
-Inbound marketing efforts such as SEO and giveaway contests will bring an audience together and further relationships with consumers
-The social media platforms will be geared toward the audience and interact with them based on keyword searches, generated links, and other inbound marketing strategies
-The “cool mom” persona will be one that suggests what to eat for dinner but doesn’t force it – and suggests Cambell’s soup as an alternative to “caf food” or drive-thru options, just like consumer’s mothers taught them
-The blog will be comprised of bi-weekly posts along with videos with a young 20-something using Camobell’s soup in recipes and on the go
-The key focus for mobile interactions will be to generate awareness and provide benefits for using these products
-Giveaways and contests will engage a younger audience and make Campbell’s even cheaper for them to buy
-These interactions will also be a way to create a community amongst the targeted audience as they will see other’s posts and feel engaged on multiple platforms
-For example: there may be a giveaway for free Campbell’s soup for a whole school year that starts in September and encourages consumers to post their favorite Campbell’s soup memories on Instagram and use a campaign-wide hashtag to enter to win
-Search engine optimization will utilize keywords and phrases that make sure that the right consumers are being targeted at the best times
-Banner advertising will utilize familiar searches and frequent sites to attract consumers to the Campbell’s soup products
-Google adwords will be the most extensive inbound marketing strategy and will use the best keywords and phrases to show off the Campbell’s blog and other social media platforms to the right consumers at a frequent and relevant pace.
-The overall goal of this campaign is to use digital strategies to attract an audience that is untapped by Campbell’s soup
-College students and young adults remember Campbell’s soup from their childhood, and this is the perfect time to respark the relationship with the brand but on a more personal level since they are now making meals for themselves.
-This campaign will ideally lead to a new look for Campbell’s Soup, one that is seen as more of a trendy and exciting choice for new consumers
-With the use of the budget and digital marketing efforts an entirely new audience will have formed brand loyalty with the products and embarked on a lifelong journey with the brand that is separate from their childhood
