SilkBeauty is a mobile beauty salon that provides beauty services to customers in their homes in London. It aims to make beauty accessible through a website, app, and fully qualified professionals available outside traditional business hours. The document outlines SilkBeauty's marketing strategy, which includes targeting busy women aged 18-59 through digital channels like social media, blogs, email campaigns and search engine optimization to build awareness and drive customers. Performance is tracked through key metrics.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
At 7 Figure Automation, we like to think of Instagram Ads as an expansion to your existing audience network. And here’s the best part – you won’t have to adjust your current advertising efforts to the paint points of a new social media network…
Facebook already makes the integration seamless for you.
Follow these 4 easy steps to get started using Instagram ads for your business:
#1 Connect Instagram to Facebook
#2 Select Your Ad Type
#3 Configure the Targeting Options
#4 Optimize Your Instagram Ads
Instagram is a mobile app. Thus, your ads can be placed on mobile devices. Instagram ads give you the power to engage your audience in a whole new way. Facebook’s seamless integration with Instagram all the same makes this more accomplishable.
Social Media Marketing (Facebook & LinkedIn) for Entrepreneurs & Small BusinessWrencis Johnson
An introduction to social media and social networking for entrepreneurs, small business owners, consultants, freelancers, and other marketers. Discusses the scale and usefulness of Facebook, myspace, linkedin, and twitter. Intro to culture of social media marketing by looking at the examples of Wal-Mart and Target.
Facebook continues to be the leader when it comes to online sales, and this is in spite of exponential growth in users on other social media platforms like Instagram and Pinterest. It has to be noted that, in the face of such competition, Facebook still commands maximum sales conversions. However, with retailers all fighting for space and attention on Facebook to grab every potential user, every business, whether small or big, needs to have a concrete strategy in place. Here are six effective ways to increase your sales using facebook.
Read the full blog here: http://suyati.com/6-ways-to-increase-ecommerce-sales-with-facebook/
Want to get in touch? Write to us at: jghosh@suyati.com
Michael Vorel of Vastplanet outlines a strategy for Facebook Ecommerce. Topics include; why sell your products on Facebook, what are the options, how to integrate, live examples and strategy. The social commerce trend is already here and time to create your online store within Facebook today.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
At 7 Figure Automation, we like to think of Instagram Ads as an expansion to your existing audience network. And here’s the best part – you won’t have to adjust your current advertising efforts to the paint points of a new social media network…
Facebook already makes the integration seamless for you.
Follow these 4 easy steps to get started using Instagram ads for your business:
#1 Connect Instagram to Facebook
#2 Select Your Ad Type
#3 Configure the Targeting Options
#4 Optimize Your Instagram Ads
Instagram is a mobile app. Thus, your ads can be placed on mobile devices. Instagram ads give you the power to engage your audience in a whole new way. Facebook’s seamless integration with Instagram all the same makes this more accomplishable.
Social Media Marketing (Facebook & LinkedIn) for Entrepreneurs & Small BusinessWrencis Johnson
An introduction to social media and social networking for entrepreneurs, small business owners, consultants, freelancers, and other marketers. Discusses the scale and usefulness of Facebook, myspace, linkedin, and twitter. Intro to culture of social media marketing by looking at the examples of Wal-Mart and Target.
Facebook continues to be the leader when it comes to online sales, and this is in spite of exponential growth in users on other social media platforms like Instagram and Pinterest. It has to be noted that, in the face of such competition, Facebook still commands maximum sales conversions. However, with retailers all fighting for space and attention on Facebook to grab every potential user, every business, whether small or big, needs to have a concrete strategy in place. Here are six effective ways to increase your sales using facebook.
Read the full blog here: http://suyati.com/6-ways-to-increase-ecommerce-sales-with-facebook/
Want to get in touch? Write to us at: jghosh@suyati.com
Michael Vorel of Vastplanet outlines a strategy for Facebook Ecommerce. Topics include; why sell your products on Facebook, what are the options, how to integrate, live examples and strategy. The social commerce trend is already here and time to create your online store within Facebook today.
This is why a well-planned e-commerce marketing strategy should be there to overcome these challenges and for boosting your e-commerce sales. If done correctly a good e-commerce marketing strategy can give you the competitive advantage over your competitors even though they might use the same marketing channels as yours.
Programatic Buying - Media pitch Tonacity Kleur Hair DyeJanna Munn
Squared online Project 3 - Think like a brand.
This project demonstrates originality in the application of programmatic media buying and practical tools to design a
marketing strategy that delivers on a brand’s objectives
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...sitecmy
If you run an eCommerce business, you should be well aware of the increasingly important role social media plays in the evolution of online shopping. A lot of consumers are turning to social media to help make buying decisions, and some of them are saying that they trust product recommendations from their peers. Avoiding social media simply isn’t an option if you wish to compete online.
Being Jumias’ Affiliate, you can earn up to 11% on each sale made by your users within 30 days. You will also have the chance to benefit from upcoming promotions and generate even more revenue
This is why a well-planned e-commerce marketing strategy should be there to overcome these challenges and for boosting your e-commerce sales. If done correctly a good e-commerce marketing strategy can give you the competitive advantage over your competitors even though they might use the same marketing channels as yours.
Programatic Buying - Media pitch Tonacity Kleur Hair DyeJanna Munn
Squared online Project 3 - Think like a brand.
This project demonstrates originality in the application of programmatic media buying and practical tools to design a
marketing strategy that delivers on a brand’s objectives
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...sitecmy
If you run an eCommerce business, you should be well aware of the increasingly important role social media plays in the evolution of online shopping. A lot of consumers are turning to social media to help make buying decisions, and some of them are saying that they trust product recommendations from their peers. Avoiding social media simply isn’t an option if you wish to compete online.
Being Jumias’ Affiliate, you can earn up to 11% on each sale made by your users within 30 days. You will also have the chance to benefit from upcoming promotions and generate even more revenue
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
SMM stands for social media marketing. The term social media marketing is the process of the
use of social media networks to market a company's product and services.
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
2. Silk Beauty
➢About the business
➢Website/App - Riddhi/Poppy
➢Marketing strategy/Digital marketing strategy, OVP - Poppy
➢Market segmentation - Riddhi
➢Social Media Accounts - Riddhi
• Facebook, twitter, instagram, pinterest, youtube, blog
➢Campaigns
• Email, text, affiliates
➢SEO, building traffic - Poppy
2
3. About SilkBeauty
SilkBeauty is a mobile beauty salon which
provides beauty services to customers in the
comfort of their own homes
Beauty at the click of a button
Fully qualified and experienced professionals
based all over London
Appointments available outside of
traditional business hours and at short notice
5. SilkBeauty Website
An offers Page is a must. It’s the 2nd most popular
salon website page. Highlight discount or added-value
promotions.
Start a monthly blog with hair tips, trends and advice. It
will help website rank higher on Google.
Include a price guide page – it’s the 3rd most visited
page for salon websites.
Include calls to action to encourage prospective clients
to choose your salon. “Call now, phone to book, enter
now”.
6. Appify - SilkBeauty
To give customers seamless experience
It is an extension of brand and help
increase brand awareness and recognition
Be unique. For instance a quick and
engaging beauty game.
Provides own digital space.
Instant and excellent customer support
7. Plan - Target Market
Demographics: Female between the age group of
18years to 59years.
Lifestyle: Busy women with busy lifestyle living in
London.
Behaviour: Active online users.
Value: Female who visit salons regularly and spend
money on various beauty treatments.
8. Plan - Target Market
Our customers fall within the category of
Nomads and mainstreamers.
Mainstreamers: These are people willing to
opt in to most digital solutions with a strong
possibility of a benefit in the near future.
Nomads: People in this segment truly want
to port their digital profiles anywhere in any
setting.
10. Online Value Proposition & 4 P’s
The ultimate in Beauty on Demand
Adding value to the brand online:
Product – Additional Products
Price – Discounts, incentives
Place – Social Media, bloggers
Promotion – Build and retain
customers
11. Social Media
Advertising on social networking sites:
Media buying
Creating pages and account
Program updates and news feeds
Press releases
Feedback responses
Web link to enquires and responses
11
13. Foursquare
Optimize listing by adding a business
description, hours of operation, website
link, social media links, service details etc
Use the Foursquare advertising solutions
to boost the business
Upload photos
Use local updates to engage with
customers who have checked into similar
kind of business
13
14. YouTube - Vlogging
Start Silk Beauty video channel
Create practical makeup
application videos and release
them on YouTube once a week.
Preferably on Friday afternoon.
Encourage existing clients to
watch and share the videos
14
15. Instagram
Stay on trend: For instance post makeup tips
related to summers during summers.
Geography: Hashtag locations where you
provide home salon services.
Encourage clients to participate. Share pictures
on Instagram to show relaxed home setting.
Do exclusive Instagram contest. For instance
hold a contest among your followers such as
“Post a picture of your new summer manicure
with #ontrendnails and win your next manicure
for free”
15
16. Twitter
Use twitter as an information
source about your services.
Exclusive twitter offers.
Offer for retweets
Use twitter hashtags
Share articles/blogs relate to the
salon.
16
17. Blog
Write relevant Blog. For
e.g.: Tips for beautiful nails
in summers
Create poll on your blog.
For e.g.: What is your
favour ate summer lipstick
color-Beige,nude,Bright.
17
18. Email Campaign Strategy
Welcome Campaign
Real time email
Follow up emails
Lifecycle campaign
Renewal reminders
Cross and up selling campaign
Re-engagement campaign
Re-contact – 12 months
Follow up
Last engagement attempt
20. Search Engine Optimization
Title tags
Meta data/Meta Tags
Directory Structure
Sitemap & XML site map
Mobile site indexed
Links and anchor text
Backlinks
Test performance
Keywords
21. Affiliate Marketing
It relates to pay someone to
generate business online. For
instance: Silk beauty can
affiliate with yoga company
website.
Payment is performance based
Affiliate is rewarded for each
visitor or subscribe generated
with their effort.