iPerceptions & Adgear present: Retargeting 2.0

RETARGETING 2.0
RECOGNIZING VISITOR
INTENT IN REAL-TIME
WEBINAR STARTS AT 10:00 PST | 1:00 EST
IN PARTNERSHIP WITH
iperceptions.com webinar@iperceptions.c com #intentretargeting

RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME
TODAY’S AGENDA
• Holiday retargeting trends and the cost of getting it wrong
• The biggest challenge of retargeting, relying solely on
behavior to execute campaigns
• How to improve the effectiveness of retargeting campaigns
by recognizing a visitor’s intent
iperceptions.com webinar@iperceptions.com #intentretargeting

Automobile Electronics Government Telecom Textile/Retail Consumer
80+
COUNTRIES
COLLECTING
+3,500
ACTIVE
BRANDS
+700M
SURVEY
INVITATIONS / YEAR
15
PATENTS
PENDING
20M+
VISITOR INTENT
DATA POINTS/ YEAR
+14 YRS
DIGITAL CUSTOMER
EXPERIENCE
32
SUPPORTED
LANGUAGES
IPERCEPTIONS | DIGITAL CUSTOMER RESEARCH
24B
HITS
/ YEAR
Goods
Media
Hospitality/
Tourism
Financing

ACTIVE RESEARCH | REAL VISITORS REAL EXPERIENCES
ENGAGING IN THE
MOMENT OF TRUTH
ENRICHING MARKETING
TECHNOLOGIES WITH
THE VOICE OF THE CUSTOMER

PROGRAMMATIC
BRAND
SAFETY
CRM DATA
INTEGRATION
ADGEAR TRADER | POWERFUL FULL FEATURE DSP
RICH SET
OF
CAMPAIGN
TARGETING
OPTIONS
FULL
TRANSPARENCY
ANALYTICS &
REPORTING
CAMPAIGN
OPTIMIZATION
& MACHINE
LEARNING
AUDIENCE
DATA
INTEGRATED
VIEWABILITY
METRICS
DYNAMIC
RETARGETING
RICH
MEDIA

DIGITAL MARKETERS | SPENDING MORE TO REACH CONSUMERS
Big Number - 2014 Holiday Season
$51B
Total spending on US digital advertising
$22B
Total spending on US display advertising
(44% of total digital ad spending)
– eMarketer

NORTH AMERICA | BIGGEST SPENDERS
Big Numbers 2014
In 2014 B2C ecommerce sales worldwide will reach
$1,471 trillion, 20% increase
US and Canada will remain the leading region accounting
for around 1/3 of the dollars spent on digital purchases
worldwide
– eMarketer

HOLIDAY SEASON | ONLINE SALES CONTINUE TO GROW
Online sales will soar this holiday season, coming in a
$89 Billion, 13% increase
from last year – Forrester

HOLIDAY SEASON | NEW ONLINE SHOPPERS
3.4 Million customers will fall into “new online shopper”
– Forrester

HOLIDAY SEASON | ONLINE SHOPPERS SPENDING MORE
The average online shopper is predicted to spend
10% more this year
– Forrester

RETARGETING DELIVERS | STAY TOP OF MIND
• 72% of visitors buy in the first 12 hours after first leaving a site
• 26% of customers will return to a site through retargeting
• Display retargeted visitor is 3x more likely to click on an ad
• Display retargeted visitor is 70% more likely to convert

HOLIDAY SEASON | THE OPPORTUNTITY SPIKE
SITE
Nov. 2013 Traffic
Index
Dec. 2013 Traffic
Index
Ebay.com +44% +59%
Amazon.com +99% +25%
Walmart.com +31% +34%
Bestbuy.com +24% +10%
Kohls.com +77% +92%
Costco.com +21% +18%
Calculated on average monthly visits

HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR
Costs Are Up – “It’s a Pricy Time of the Year”
CPC $1.6
August
3X INCREASE CPC - EXPENSIVE TO GET IT WRONG
Sample of AdGear clients
CPC $4.8
November

HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR
6X INCREASE CPM - EXPENSIVE TO GET IT WRONG
CPM $0.48
August
CPM $2.9
November
Sample of AdGear clients

Retargeting Works – Companies are Interested in Smarter Retargeting
456,407 LIVE WEBSITES
GOOGLE REMARKETING
PERFECT AUDIENCE
ADROLL
RETARGETING | QUICKER ADOPTION OF NEW TECHNOLOGY

RETARGETING 2.0 | INTENT DRIVES PERFORMANCE
RETARGETING 2.0
INTENT DRIVEN
RETARGETED
DISPLAY ADS
STANDARD
DISPLAY ADS

RETARGETING 2.0 | INTENT DRIVEN
STATED INTENT BEHAVIOR
MARKETING
AUTOMATION
CHAT SOLUTIONS
RETARGETING
PERSONALIZATION
ADVERTISING

15% OF VISITORS HAVE
THE STATED INTENT
TO PURCHASE
OTHERS
BLANKET RETARGETING | THE CHALLENGES
PURCHASE
INTENDERS
RESEARCHERS
SUPPORT
SEEKERS
USERS

BEHAVIORAL RULES | THE CHALLENGES
56%
OF VISITORS IN THE CART
DON’T INTEND TO PURCHASE
67%
OF PURCHASE INTENDERS
DON’T VISIT THE CART
WRONG SEGMENT MISSED OPPORTUNITY

BEHAVIORAL RULES | THE CHALLENGES
Rules are complex and difficult
to maintain
90%

SITES & CAMPAIGNS EVOLVE,
RULES NEED TO UPDATE
OF SESSIONS ARE UNIQUE
AFTER ONLY A FEW CLICKS

MISSED
OPPORTUNITY
BEHAVIORAL MODELS | THE CHALLENGES
RESEARCH
SUPPORT
SITE TRAFFIC
80%
of opportunity missed
PURCHASE
OTHERS
USAGE

THE OPPORTUNITY | FIRST PARTY CUSTOMER FEEDBACK
FIRST PARTY DATA IS KING
Acting on first-party data should
be a priority for every company
Customer feedback is valuable
first party data

ACTIVE RECOGNITIONTM FOR RETARGETING
INCREASES THE PERFORMANCE OF RETARGETING CAMPAIGNS
BY RECOGNIZING VISITOR INTENT IN REAL-TIME.

ACTIVE RECOGNITION | AD CONTENT & BID ALIGNMENT
STATED INTENT / OBJECTIVE MESSAGE / CONTENT
PURCHASE
Increase Conversion
• Special Offers / Promos
• Coupons
• Price Comparison
RESEARCH
Effective Lead Nurturing
• Product Awareness
• Competitive Comparison
• Product Specs / Options
SUPPORT
Increase Retention
• Live Support / Contact Info
• Support Topics / Search
• Community Knowledge
BID LEVEL

ACTIVE RECOGNITION | INTENT RETARGETING
RETARGETING 2.0
RECOGNIZE IMMEDIATE
VISITOR INTENT
1 2 3
SETUP CAMPAIGNS
ACCORDING TO INTENT
STATES
COLLECT STATED INTENT
TO FUEL ACTIVE
RECOGNITION TECHNOLOGY

RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME
5 TAKEAWAYS
 Retargeting is evolving | need to be relevant
 First party data is king | find innovative partners
 Recognize visitor intent | ad content & bid alignment

RETARGETING 2.0 | SCHEDULE A MEETING TO LEARN MORE
SCHEDULE A MEETING
TO LEARN MORE
webinar@iperceptions.com

IN PARTNERSHIP WITH
www.iperceptions.com |

iPerceptions & Adgear present: Retargeting 2.0

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