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The document discusses social marketing for trade show professionals. It defines social marketing and explains why it is important. It outlines various social media tools and how to choose the right ones for different goals. The document provides tips on getting started with social marketing and keeping it up over time, including dos and don'ts. It also presents a case study of how one conference found success through social marketing.

BusinessTechnology
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Adler Display presents Social Marketing for the Trade Show Professional Guest Speakers: Kris McCurry, EVP, Brave New Markets Sara Nieburg, VP, Brave New Markets Welcome
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What We Will Discuss
[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Marketing?
Why is Social Marketing Important? http://current.com/items/89891774_twouble-with-twitters.htm
[object Object],[object Object],[object Object],[object Object],Why is Social Marketing Important?
Social Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kinds of Social Media
Kinds of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kinds of Social Media ,[object Object],[object Object],[object Object],[object Object]
Kinds of Social Media ,[object Object],[object Object],[object Object]
Kinds of Social Media http://www.youtube.com/watch?v=ivjybzdXVmI
Kinds of Social Media ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Choosing the Right Social Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Choosing the Right Social Marketing
How to Get Started (and Keep Up)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Marketing Do’s & Don’ts
[object Object],[object Object],[object Object],[object Object],[object Object],Social Marketing Do’s & Don’ts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: DEMO Conference
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: DEMO Conference
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Final Notes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Notes ,[object Object],[object Object]
Final Notes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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Adler Display Social Marketing Seminar Linkedin

Editor's Notes

  1. Welcome to Social Marketing for the Trade Show Professional. As you may or may not know, Adler Display holds trade show related seminars twice a year. How many people have attended one of our seminars in the past? In previous seminars, we have covered a wide variety of topics pertaining to how to make the most of your trade show budget, how to get people to your booth, and how to have an engaging trade show presence. But never before have we even touched on how Social Marketing fits into trade show promotion and customer engagement. Why? Because Social Marketing, while not necessarily new, is just now starting to take a strong foothold in the way businesses are marketing their products and services. And because this marketing medium is so new, bare with us as we present the information that we know thus far. It is quite possible that we will hear questions that we simply don’t have the answer to. If we do, we will be sure to follow up after the seminar with the answers. With that said, let’s review what we will be covering today.