How can your business leverage Social Media better ? Things to consider before you draft your Social Media Strategy. This is how we at IBS think about how businesses could go about their Social Media Strategy.
At IBS we have helped several businesses and brands build up their social media presence. Here's our take on how to approach social media. Mail in your comments to inception@inception.net.in
June 2011 - Marketing Roundtable - Sean HickeyAnnArborSPARK
In many organizations, there's a wide gulf between social media and traditional marketing. This panel of experts will help you understand that buyers don't distinguish, and each medium has distinct advantages and uses. We'll review case studies, and discuss strategies and tactics to help you leverage and integrate your traditional outbound efforts with new tools like Twitter, LinkedIn, YouTube, and Facebook.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
What is marketing technology and why does it matter?
Scott Brinker, cofounder and CTO of ion interactive, and
Jason Heller, global leader of McKinsey Digital Marketing
Operations, explain.
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Digital marketing refers to promotional techniques using digital technologies to reach customers. It includes strategies across internet, social media, mobile phones and electronic media. Both digital marketing and inbound marketing aim to capture customer attention through their journey, but digital marketing focuses on how each tool can directly convert prospects while inbound marketing considers the overall goal and determines the best tools. Common types of digital marketing are social media marketing, search engine optimization, search engine marketing, email marketing, e-commerce, influencer marketing and content marketing.
At IBS we have helped several businesses and brands build up their social media presence. Here's our take on how to approach social media. Mail in your comments to inception@inception.net.in
June 2011 - Marketing Roundtable - Sean HickeyAnnArborSPARK
In many organizations, there's a wide gulf between social media and traditional marketing. This panel of experts will help you understand that buyers don't distinguish, and each medium has distinct advantages and uses. We'll review case studies, and discuss strategies and tactics to help you leverage and integrate your traditional outbound efforts with new tools like Twitter, LinkedIn, YouTube, and Facebook.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
What is marketing technology and why does it matter?
Scott Brinker, cofounder and CTO of ion interactive, and
Jason Heller, global leader of McKinsey Digital Marketing
Operations, explain.
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Digital marketing refers to promotional techniques using digital technologies to reach customers. It includes strategies across internet, social media, mobile phones and electronic media. Both digital marketing and inbound marketing aim to capture customer attention through their journey, but digital marketing focuses on how each tool can directly convert prospects while inbound marketing considers the overall goal and determines the best tools. Common types of digital marketing are social media marketing, search engine optimization, search engine marketing, email marketing, e-commerce, influencer marketing and content marketing.
Why Communication on Social Media is So ImportantDG Consulting
The document discusses the importance of social media communication for businesses. It states that businesses need social media channels that are regularly updated, monitored, and responsive to customers. It also emphasizes that customers expect consistent experiences across all channels, and that communication strategies must focus on creating engaged communities rather than just answering questions. Effective social media strategies are vital for businesses to succeed as customer expectations continue rising.
Social Media Marketing Research Companies & ProductsRosetta Ting
The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.
Social media refers to websites and applications that allow users to create and share content or participate in social networking. It enables users to connect with others and build relationships online. Some key benefits of social media include educational opportunities, worldwide connectivity, fast information sharing, and online marketing. However, social media also presents disadvantages like privacy issues, lifestyle changes, lack of emotional connection, and reduced family intimacy. While social media aims to build brands and visibility, SEO specifically targets improving search engine rankings to increase website traffic and business leads. Social media can impact SEO through increasing brand awareness and the number of online mentions and links that help search engines evaluate a site's relevance and quality.
Interactive marketing spending is projected to rise significantly through 2014, reaching $55 billion and representing 21% of total marketing spending. Marketers are shifting budgets away from traditional channels like television, newspaper and magazine toward interactive channels like search, display, email, social media and mobile. Social media spending alone is expected to grow from $295 million in 2009 to $1.86 billion in 2014. Effective social media marketing requires clear objectives, skilled practitioners, measurable metrics, listening to target audiences, engaging customers through interesting content, and collaborating with the brand.
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Digital marketing involves applying traditional marketing strategies through digital media. It has several key branches including social media marketing, pay-per-click advertising, email marketing, and web analytics. The document provides steps to get started in digital marketing such as creating social media profiles, paying attention to customer experiences, developing email marketing campaigns, and periodically evaluating results. Digital marketing allows businesses to reach more potential customers online and can be measured, targeted, cost-effective, and help build brands.
The document discusses how both B2B companies and individuals are using social networks professionally and personally. It provides statistics on the use of various social and interactive marketing tactics by B2B marketers. Objectives for B2B social media use include listening, talking, energizing, spreading, and supporting. The key is being part of the social media medium rather than having a separate strategy, as marketing is now more of an outside-in process with emerging brand realities. The document advocates getting employees involved through corporate blogs and exploring social platforms for business communities and supply chains.
The document outlines 7 steps that brands should take when planning interactive marketing efforts:
1. Perform a competitive analysis to understand what competitors are doing successfully.
2. Determine specific and measurable goals to track campaign performance. Goals may include increasing sales or site traffic.
3. Determine the marketing budget based on overall advertising budget, campaign goals, and potential return on investment. Starting budgets can evolve over time.
4. Identify the right interactive marketing channels like social media, pay-per-click ads, or search engine optimization to meet campaign goals.
The document then provides more details on the first 3 steps.
Digital marketing involves using electronic devices like computers and smartphones to engage with stakeholders. It allows for targeted advertising to large audiences anytime through various mediums like text, images, and videos. Digital marketing campaigns can be altered midway and provide feedback through interactive and viral features. However, issues include privacy concerns, effective targeting, lead generation, black hat techniques, syncing with trends, and generating ROI.
Digital Marketing vs Traditional Marketing - SysTabShirsendu Kar
Traditional marketing has fallen over the years because of the invention of Digital Technology and its convenience. People find digital gadgets a lot more user-friendly.
If you want to promote your business using Digital Media then SysTab can help you.
Visit - Systab for free Consultation
Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
This document discusses social media marketing techniques and strategies. It outlines the top digital marketing tactics, with four of the top seven belonging to social media. It explains why social media marketing is different than traditional media marketing, noting it allows for minimal budgets, personalized engagement, and two-way communication. The document promotes the services of Crimson Media, a social media marketing firm, highlighting their capabilities and strategies for creating a social media action plan.
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
Why Communication on Social Media is So ImportantDG Consulting
The document discusses the importance of social media communication for businesses. It states that businesses need social media channels that are regularly updated, monitored, and responsive to customers. It also emphasizes that customers expect consistent experiences across all channels, and that communication strategies must focus on creating engaged communities rather than just answering questions. Effective social media strategies are vital for businesses to succeed as customer expectations continue rising.
Social Media Marketing Research Companies & ProductsRosetta Ting
The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.
Social media refers to websites and applications that allow users to create and share content or participate in social networking. It enables users to connect with others and build relationships online. Some key benefits of social media include educational opportunities, worldwide connectivity, fast information sharing, and online marketing. However, social media also presents disadvantages like privacy issues, lifestyle changes, lack of emotional connection, and reduced family intimacy. While social media aims to build brands and visibility, SEO specifically targets improving search engine rankings to increase website traffic and business leads. Social media can impact SEO through increasing brand awareness and the number of online mentions and links that help search engines evaluate a site's relevance and quality.
Interactive marketing spending is projected to rise significantly through 2014, reaching $55 billion and representing 21% of total marketing spending. Marketers are shifting budgets away from traditional channels like television, newspaper and magazine toward interactive channels like search, display, email, social media and mobile. Social media spending alone is expected to grow from $295 million in 2009 to $1.86 billion in 2014. Effective social media marketing requires clear objectives, skilled practitioners, measurable metrics, listening to target audiences, engaging customers through interesting content, and collaborating with the brand.
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Digital marketing involves applying traditional marketing strategies through digital media. It has several key branches including social media marketing, pay-per-click advertising, email marketing, and web analytics. The document provides steps to get started in digital marketing such as creating social media profiles, paying attention to customer experiences, developing email marketing campaigns, and periodically evaluating results. Digital marketing allows businesses to reach more potential customers online and can be measured, targeted, cost-effective, and help build brands.
The document discusses how both B2B companies and individuals are using social networks professionally and personally. It provides statistics on the use of various social and interactive marketing tactics by B2B marketers. Objectives for B2B social media use include listening, talking, energizing, spreading, and supporting. The key is being part of the social media medium rather than having a separate strategy, as marketing is now more of an outside-in process with emerging brand realities. The document advocates getting employees involved through corporate blogs and exploring social platforms for business communities and supply chains.
The document outlines 7 steps that brands should take when planning interactive marketing efforts:
1. Perform a competitive analysis to understand what competitors are doing successfully.
2. Determine specific and measurable goals to track campaign performance. Goals may include increasing sales or site traffic.
3. Determine the marketing budget based on overall advertising budget, campaign goals, and potential return on investment. Starting budgets can evolve over time.
4. Identify the right interactive marketing channels like social media, pay-per-click ads, or search engine optimization to meet campaign goals.
The document then provides more details on the first 3 steps.
Digital marketing involves using electronic devices like computers and smartphones to engage with stakeholders. It allows for targeted advertising to large audiences anytime through various mediums like text, images, and videos. Digital marketing campaigns can be altered midway and provide feedback through interactive and viral features. However, issues include privacy concerns, effective targeting, lead generation, black hat techniques, syncing with trends, and generating ROI.
Digital Marketing vs Traditional Marketing - SysTabShirsendu Kar
Traditional marketing has fallen over the years because of the invention of Digital Technology and its convenience. People find digital gadgets a lot more user-friendly.
If you want to promote your business using Digital Media then SysTab can help you.
Visit - Systab for free Consultation
Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
This document discusses social media marketing techniques and strategies. It outlines the top digital marketing tactics, with four of the top seven belonging to social media. It explains why social media marketing is different than traditional media marketing, noting it allows for minimal budgets, personalized engagement, and two-way communication. The document promotes the services of Crimson Media, a social media marketing firm, highlighting their capabilities and strategies for creating a social media action plan.
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This document discusses how social media can be used effectively in business, particularly for automotive companies. It defines social media as content created by people using accessible publishing technologies to connect and form relationships. It provides best practices for social media strategy such as focusing on the audience, creating engaging content, listening to customers, and ongoing community management. Case studies of how companies like Edmunds, Sony, and BreakingPoint Systems have successfully used social media to increase engagement, sales and loyalty are also presented. The document concludes by offering tips for getting started with social media like listening to customers, aligning efforts with business goals, and measuring results.
The document provides guidance on using social media successfully for business. It discusses that social media can increase market exposure, sales, and trust from customers when used effectively. The key social media platforms are identified as Facebook, Google, YouTube, LinkedIn, and Twitter. Engagement with customers on social media and sharing quality content regularly are emphasized as important for building authority and influencing the marketplace. A six step approach is presented for leveraging social media including choosing the right platforms, monitoring competitors, broadcasting your business, participating in discussions, nurturing followers, and pursuing collaborations.
This document discusses social media strategies for businesses. It defines social media as content created by people using accessible publishing technologies to connect and form relationships. It provides best practices for social media strategies, including developing an audience-focused strategy aligned with business goals, creating engaging "killer" content in various formats, listening to audiences, ongoing community management, and measuring results. Case studies of Edmunds.com, Sony, and BreakingPoint Systems demonstrate how their social media presences increased engagement, sales, and customer loyalty. The document concludes by advising businesses to get started with social media by listening to customers, aligning social efforts with goals, gaining legal approval, participating on social platforms, engaging with customers, creating quality content, and
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
This document discusses strategies for using new and social media to engage customers. It recommends establishing a presence on social media platforms like Facebook, Twitter, YouTube and through mobile apps to build brand awareness, drive customer engagement and increase sales. Specific strategies include posting company updates and content to position the brand as a thought leader, monitoring competitors, participating in online discussions, and using social media to better understand customers and their buying processes. The goal is to tap into new communication channels to enhance marketing and customer loyalty.
How effective Social Media Tools and strategies needs to be utilized in a way you would get consistency in followers & engagement required to implemented. Here are the guidelines essential to understand.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
The document discusses customer relationship management (CRM) and how businesses can use it to better understand and connect with customers. It recommends getting to know customers by understanding their needs, tastes, and demographics. Businesses should also assess if their products are properly aligned with customer orientation. The presentation introduces CRM tools that can provide insights into customers and help manage relationships. It emphasizes listening to customers through various channels and customizing products based on their feedback. Social media is presented as an important avenue for customer relations that businesses should leverage as part of a social CRM approach.
This document provides guidance on developing a successful social media marketing program. It discusses monitoring social conversations, identifying influencers, creating engaging content like apps and widgets, and facilitating conversations. It emphasizes the importance of listening to customers, developing clear objectives, evaluating different social platforms, promoting efforts on platforms, and measuring performance. The overall recommendation is to immerse in social media and enable conversations that build long-term brand relationships.
Swaran Soft is an IT services provider that has been in business for over 10 years, serving over 3,000 customers. It has a dedicated team called WebpromotionX with experience in online marketing campaigns and social media strategies. Key clients include automotive and technology companies. The document discusses various social media tools and strategies for brands to engage customers and build trust.
The document discusses using social media for business growth. It provides an example of a safety harness company that used social media and frameworks like the Customer Value Matrix and Quality Customer Growth Program to identify potential customers in neuroscience and optogenetics and position them on a matrix based on attractiveness and probability of success. This allowed the company to develop a targeted social media strategy to engage with and build relationships with the most valuable prospects.
This document discusses social media marketing practices on the platform SlideShare. It begins by introducing social media marketing and defining its key features. It then focuses on SlideShare, outlining 10 best practices for promoting content on SlideShare, including creating a promotion plan, leveraging different social media channels, expanding content with additional materials, designing infographics, writing blog posts, and more. The main social media marketing practice on SlideShare emphasized is creating targeted and focused campaigns with clear objectives.
Social media & large, global B2B companiesPaul Holthuis
Useful presentation focusing on social media, especially for lager b2b companies. Advise included for implementation, social strategy, organizational aspects, the creation of appropriate content, monitoring the internet, and a lot more.
The document discusses how social media can help small and medium enterprises (SMEs) overcome barriers to export growth. It provides examples of how SMEs can use social media to develop a global mindset, conduct export market research using monitoring tools, and build a quality international customer base. Specific tools and platforms mentioned include general export support sites, online marketplaces, industry-specific communities, and social media monitoring tools from companies like Social Radar and Radian6. The document emphasizes that social media, when used effectively, can provide market intelligence, customer insights, networking opportunities, and improved sales and marketing to support SME internationalization.
Similar to Social Media Strategy - IBS thinks... (20)
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
5. Listen & talk to customers
Direct Access for Feedback
Make for Happier customers
and Loyal too !
6. If those were not reason
enough ? Social media can
help by…
Generating incremental traffic to your website
Building your brand
Letting prospects & customers know about new
products, offers
Enabling Cross-selling & Upselling
8. Your Social Media Vision
Depends on
- Your Industry
- Your Target customers
- Your Brand Philosophy & Values
9. Social CRM
A Brand that listens and uses
two-way communication
A tool for
Customer
Insight:
Needs
Expectations
Feedback
A way to
Share Knowledge
10. Social CRM
A socially accessible &
responsive brand
Lowering the
element of risk
From
consumer’s
minds
11. Social CRM
A caring brand
Answering their specific
queries related to products,
procedures & resolving
issues
Manage & protect your
brand by quick
response to complaints
13. Social Selling
Aids in the buying process of customers
Researching options and price comparisons
Sharing of customer experiences
Leveraging Influencers in social spaces
More customised selling that is not possible with
the traditional marketing channels
Virality - the online version of Word of Mouth
14. Social Engagement
Helps us in building communities
Project online/social versions of traditional CSR
initiatives or Customer Initiatives
Brand Properties that begin their life on social
media platforms
20. What are they doing on
social media?
And What are they saying about
the industry?
21. Marketing Strategy
Traditional Social Media
What are you doing in Traditional
Media and is there a way to
adapt and use/re-use it on social
media ?
Example: Promoting TV ad videos
via YouTube
Can your offline marketing feed
into Social media ?
Example: adding social profile info
in ads
22. Marketing Strategy
Social Media Traditional
More measurable ROI on social
media marketing spends
Content that is socially shareable
and can therefore extend your
brand’s reach
Enable easier buying online or
decision making for offline
purchase
Ways for customers to find you
when they need your product
23. Technology
Use automation as the scale
increases
Use the level of
engagement to derive the
right amount of technology
to be used & people
Creating the same
experience with social
media in the absence of a
physical customer care unit
24. Need help on your Social Media
strategy & execution ?
Get in touch. We ‘d love to help your business leverage social
media better.
Email us at inception@inception.net.in