Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
Gain Exposure, Engage Customers, Grow Your Business Success on LinkedIn and in fact in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard. Yet many LinkedIn users fail to do this effectively and damage their reputations because they forget the simple rules of engagement when it comes to interacting with their existing and prospective audience online.
Revitilize Your Business With Social Medianathanhenry
This document discusses the benefits of social media for businesses and provides tips for getting started with social media marketing. It notes that social media can increase sales, brand awareness, and lead generation. It then gives advice on setting goals, learning social media etiquette, engaging customers on sites like Facebook and Twitter, monitoring brand presence, and measuring results.
Discover 5 innovative ways startups can use LinkedIn to compete effectively with larger and more established businesses. Hear how to build awareness, get conversations started, position your sales execs as SMEs, validate your market entry strategy, and build a talent pool you can tap into as you grow.
Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
A strong digital brand is important for companies to compete globally and build trust with customers. Developing thought leadership through content like white papers establishes a company as a thought leader and provides guidance for its strategy and business. To build its brand, a company should engage customers through various digital channels like social media, blogs, forums and reviews to both generate leads in the short term through paid ads and build communities in the long term. The company's branding efforts should have clear objectives and be measured over time to ensure progress toward establishing the company as a business and thought leader in its industry.
Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
Gain Exposure, Engage Customers, Grow Your Business Success on LinkedIn and in fact in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard. Yet many LinkedIn users fail to do this effectively and damage their reputations because they forget the simple rules of engagement when it comes to interacting with their existing and prospective audience online.
Revitilize Your Business With Social Medianathanhenry
This document discusses the benefits of social media for businesses and provides tips for getting started with social media marketing. It notes that social media can increase sales, brand awareness, and lead generation. It then gives advice on setting goals, learning social media etiquette, engaging customers on sites like Facebook and Twitter, monitoring brand presence, and measuring results.
Discover 5 innovative ways startups can use LinkedIn to compete effectively with larger and more established businesses. Hear how to build awareness, get conversations started, position your sales execs as SMEs, validate your market entry strategy, and build a talent pool you can tap into as you grow.
Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
A strong digital brand is important for companies to compete globally and build trust with customers. Developing thought leadership through content like white papers establishes a company as a thought leader and provides guidance for its strategy and business. To build its brand, a company should engage customers through various digital channels like social media, blogs, forums and reviews to both generate leads in the short term through paid ads and build communities in the long term. The company's branding efforts should have clear objectives and be measured over time to ensure progress toward establishing the company as a business and thought leader in its industry.
Presented by Shashi Bellamkonda http://www.networksolutions.com at the Moving Your Business Forward Conference organized by the http://www.atlantatribune.com
The document discusses implementing a digital branding strategy for a company using various online marketing tactics. It recommends using paid ads to accomplish short-term lead generation, building communities on social media to engage customers, and using blogs, whitepapers and case studies to promote the company's thought leadership and generate leads. The proposed implementation scope involves web presence, email marketing, blog marketing, search engine optimization, social media marketing, pay-per-click ads, and mobile marketing to achieve goals of visibility, awareness, engagement, and lead generation.
The document discusses using social media, blogging, and analytics to generate traffic and leads. It recommends building an online network by connecting with others on social media. Blogging is described as a 24/7 networking opportunity where the blogger can introduce people, establish expertise, and engage with prospects. The document stresses converting website traffic into leads through offers, trials, webinars, and calls to action. It emphasizes measuring analytics to determine top keywords, referring websites, converting forms, and most effective marketing activities.
The document provides tips for using LinkedIn to grow a professional network and increase profits. It recommends completing your profile with a photo, resume, and up-to-date information to brand yourself positively. It also suggests connecting with your existing contacts database, joining relevant industry groups to become a thought leader, actively participating and seeking connections, and starting a group for your peers or clients to focus discussions and make offline connections. The tips conclude with searching for connections within your market, promoting yourself through paid advertising or a premium account, and regularly sharing useful content to build your professional reputation.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
The document discusses evaluating marketing strategies to achieve results. It addresses questions to consider about target markets, demographics, and opportunities. It then summarizes different marketing approaches like public relations, marketing, advertising, and sales. For each approach, it provides examples of relevant tactics and how to assign resources. It emphasizes the importance of research and strategic planning. The document concludes by discussing evaluating the marketing process and some examples of marketing campaigns, technology to support efforts, and typical consulting projects.
This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.
LinkedIn Profile & Social Best PracticesCraig Canton
This document provides 10 tips for optimizing a LinkedIn profile to drive business relationships and sales opportunities. It recommends adding a professional photo, compelling headline, public profile URL, and contact information. It also suggests telling your career story in the summary, showcasing current and past positions, education, and media. Additionally, the document advises proactively developing your network by personalizing connection requests, gathering intelligence on others, and participating in groups. It highlights best practices for status updates, commenting, following companies, and always being available on LinkedIn.
Social media can be used by businesses to connect with customers and promote products and services. Setting up profiles on platforms like Facebook, Twitter, and LinkedIn allows businesses to share updates and advertisements with large audiences. Having a presence on these popular social networks also enables targeted advertising to specific demographics and interests. It is important for businesses to engage customers by understanding how they can help through training and campaign creation on social media.
Mint Social PowerPoint presentation from March 25th seminar on social media marketing and online branding for businesses.
Presentation from Matt O'Brien of Mint Social presenting at the Traverse City Chamber of Commerce.
Workshop delivered to the Kitchener-Waterloo Chamber of Commerce by Cheryl Mckinnon, CMO of Nuxeo - January 26, 2010. How to use social media to achieve business goals: lead/demand generation, customer service, competitive & market intelligence, recruiting & talent acquisition
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
The document discusses a seminar on social networks. It begins with an introduction to social networks and provides a brief history of major social networking sites from the 1960s to the present. It then discusses how social networking sites can be used for marketing and management purposes by engaging customers, creating buzz, and generating traffic and links. The document provides tips on defining audiences and goals, choosing sites, building social relationships, and promoting brands. It highlights benefits like low-cost advertising, feedback from customers, and increased awareness. Potential challenges with social media are also outlined.
The document discusses social networks and their use in marketing and management. It begins with an introduction to social networks, including a brief history. It then discusses how social networking sites can be used for marketing purposes and provides tips on engaging with customers, promoting brands, and implementing marketing campaigns on sites like Facebook, Google+, Twitter, and YouTube. The document also covers reasons for using social networking, including reaching targeted audiences and creating opportunities to engage customers, create buzz, and gain traffic. It notes both the benefits and potential challenges of using social media for business purposes.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
This document provides tips on using LinkedIn to get job alerts, build relationships with influencers, and optimize your profile. It recommends expressing your strengths in a 2,000 character profile summary targeted to your industry culture. Additionally, it suggests identifying mutual connections and people who can help with your job search, then customizing invitations to connect and engage with them by finding a genuine affinity and explaining how you can help each other.
Social Networking for Business - TIE 09-24-09Dave Meyer
Social media is increasingly popular, with social networks and blogs now surpassing email usage. The document provides an overview of major social media platforms like LinkedIn, Facebook, and Twitter and why businesses should use them. It emphasizes listening first to understand customers, then strategically engaging through sharing content, starting conversations, and building relationships. Measurement of impact and controlling messaging are also discussed.
A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009
Presented by Shashi Bellamkonda http://www.networksolutions.com at the Moving Your Business Forward Conference organized by the http://www.atlantatribune.com
The document discusses implementing a digital branding strategy for a company using various online marketing tactics. It recommends using paid ads to accomplish short-term lead generation, building communities on social media to engage customers, and using blogs, whitepapers and case studies to promote the company's thought leadership and generate leads. The proposed implementation scope involves web presence, email marketing, blog marketing, search engine optimization, social media marketing, pay-per-click ads, and mobile marketing to achieve goals of visibility, awareness, engagement, and lead generation.
The document discusses using social media, blogging, and analytics to generate traffic and leads. It recommends building an online network by connecting with others on social media. Blogging is described as a 24/7 networking opportunity where the blogger can introduce people, establish expertise, and engage with prospects. The document stresses converting website traffic into leads through offers, trials, webinars, and calls to action. It emphasizes measuring analytics to determine top keywords, referring websites, converting forms, and most effective marketing activities.
The document provides tips for using LinkedIn to grow a professional network and increase profits. It recommends completing your profile with a photo, resume, and up-to-date information to brand yourself positively. It also suggests connecting with your existing contacts database, joining relevant industry groups to become a thought leader, actively participating and seeking connections, and starting a group for your peers or clients to focus discussions and make offline connections. The tips conclude with searching for connections within your market, promoting yourself through paid advertising or a premium account, and regularly sharing useful content to build your professional reputation.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
The document discusses evaluating marketing strategies to achieve results. It addresses questions to consider about target markets, demographics, and opportunities. It then summarizes different marketing approaches like public relations, marketing, advertising, and sales. For each approach, it provides examples of relevant tactics and how to assign resources. It emphasizes the importance of research and strategic planning. The document concludes by discussing evaluating the marketing process and some examples of marketing campaigns, technology to support efforts, and typical consulting projects.
This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.
LinkedIn Profile & Social Best PracticesCraig Canton
This document provides 10 tips for optimizing a LinkedIn profile to drive business relationships and sales opportunities. It recommends adding a professional photo, compelling headline, public profile URL, and contact information. It also suggests telling your career story in the summary, showcasing current and past positions, education, and media. Additionally, the document advises proactively developing your network by personalizing connection requests, gathering intelligence on others, and participating in groups. It highlights best practices for status updates, commenting, following companies, and always being available on LinkedIn.
Social media can be used by businesses to connect with customers and promote products and services. Setting up profiles on platforms like Facebook, Twitter, and LinkedIn allows businesses to share updates and advertisements with large audiences. Having a presence on these popular social networks also enables targeted advertising to specific demographics and interests. It is important for businesses to engage customers by understanding how they can help through training and campaign creation on social media.
Mint Social PowerPoint presentation from March 25th seminar on social media marketing and online branding for businesses.
Presentation from Matt O'Brien of Mint Social presenting at the Traverse City Chamber of Commerce.
Workshop delivered to the Kitchener-Waterloo Chamber of Commerce by Cheryl Mckinnon, CMO of Nuxeo - January 26, 2010. How to use social media to achieve business goals: lead/demand generation, customer service, competitive & market intelligence, recruiting & talent acquisition
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
The document discusses a seminar on social networks. It begins with an introduction to social networks and provides a brief history of major social networking sites from the 1960s to the present. It then discusses how social networking sites can be used for marketing and management purposes by engaging customers, creating buzz, and generating traffic and links. The document provides tips on defining audiences and goals, choosing sites, building social relationships, and promoting brands. It highlights benefits like low-cost advertising, feedback from customers, and increased awareness. Potential challenges with social media are also outlined.
The document discusses social networks and their use in marketing and management. It begins with an introduction to social networks, including a brief history. It then discusses how social networking sites can be used for marketing purposes and provides tips on engaging with customers, promoting brands, and implementing marketing campaigns on sites like Facebook, Google+, Twitter, and YouTube. The document also covers reasons for using social networking, including reaching targeted audiences and creating opportunities to engage customers, create buzz, and gain traffic. It notes both the benefits and potential challenges of using social media for business purposes.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
This document provides tips on using LinkedIn to get job alerts, build relationships with influencers, and optimize your profile. It recommends expressing your strengths in a 2,000 character profile summary targeted to your industry culture. Additionally, it suggests identifying mutual connections and people who can help with your job search, then customizing invitations to connect and engage with them by finding a genuine affinity and explaining how you can help each other.
Social Networking for Business - TIE 09-24-09Dave Meyer
Social media is increasingly popular, with social networks and blogs now surpassing email usage. The document provides an overview of major social media platforms like LinkedIn, Facebook, and Twitter and why businesses should use them. It emphasizes listening first to understand customers, then strategically engaging through sharing content, starting conversations, and building relationships. Measurement of impact and controlling messaging are also discussed.
A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009
Westergasfabriek is a 14 hectare culture park in Amsterdam that attracts visitors with its cultural events, entertainment, music, and natural spaces. It features restored historic industrial buildings that house creative businesses and host cultural events. The park includes sections of the European Route of Industrial Heritage and has won awards for its urban park design. Westergasfabriek hosts over 120 audience events annually that attract 700,000 visitors and focuses on topics like music, theater, literature, fashion, technology, and history. It serves as a hub for creative and cultural entrepreneurs.
This document discusses social network marketing and its advantages over traditional marketing. It notes that over 200 million people use Facebook and over 1 billion tweets are sent per month, showing the reach of social media. Social network marketing focuses on using online communities and social influences to promote brands through conversations and user-generated content. It outlines several social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn and how businesses can benefit from engaging customers on these sites.
The document discusses the benefits of social media for businesses, including building community, increasing brand awareness, attracting customers and talent. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter. The document also offers tips for creating an effective social media strategy, such as setting goals for each channel, monitoring conversations, and engaging customers and industry leaders. Sample strategies from different companies are presented to illustrate how social media can be leveraged.
The document summarizes an agenda for a social media conference covering topics like blogs, LinkedIn, Twitter and Facebook for business use. It provides tips on using these platforms and measuring their effectiveness. The conference aims to educate attendees on generating business leads through social media and leveraging it as a marketing tool.
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
Link Me Tweet Me Friend Me Vistage2010 HandoutIra Wolfe
The document discusses strategies for leveraging social media technologies to benefit businesses. It outlines six key strategies: 1) Research competitors and trends, 2) Become an expert source of content, 3) Manage your brand's presence, 4) Expand your professional network, 5) Use social media for recruitment and employee retention, and 6) Learn from and share content with other experts. The document provides examples of how different social media platforms can be used for objectives like marketing, customer service, and business intelligence.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
The document discusses using social media sites like LinkedIn, Facebook, and Twitter for business networking and promotion. It provides statistics on the growth and popularity of these sites and explains how companies can leverage them to build their brand, engage customers, recruit talent, and more. Specific tactics covered include maintaining profiles, participating in groups, sharing content and conversations to build relationships and awareness.
Using Facebook & Social Media to Promote Your BusinessMedia Barker
This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
This document provides an introduction to social media and its relevance for B2B companies. It defines social media and lists popular platforms. Social media allows companies to listen to stakeholders, share insights, strengthen relationships, establish thought leadership, and build their brand. The document recommends engaging on LinkedIn and Twitter, and provides guidelines for effective social media use and measuring return on investment.
The document discusses how social technologies are changing business in the new world of work. It notes that every individual is now a business, decision making is distributed and faster, and companies are becoming more open. It encourages companies to engage professionals on LinkedIn by establishing groups, targeting relevant audiences, and providing valuable content like whitepapers and polls.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
This document provides an overview of using social media for B2B marketing. It discusses how social media allows businesses to connect directly with customers and prospects through content and conversations. Key platforms covered include LinkedIn for professional networking, Twitter for real-time news and discussions, blogs for sharing expertise, Facebook for building communities, and YouTube for education. The document emphasizes starting with objectives and strategies before tactics. It also stresses the importance of listening, engaging authentically, and measuring results over time.
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
Similar to Tech Pulse 2010 Presentation - 5-12-10 (20)
Automate, Improve and Optimize Your Lead GenerationDave Meyer
If you'd like LOL (Lots of Leads) - you need a system to get your leads from marketing into the hands of sales. Dave Meyer of BizzyWeb shares how to track to ROI, get your leads into a repeatable system, and get your sales and marketing teams working as a big, happy SMarketing team.
Automate, Improve and Optimize Your Lead GenerationDave Meyer
The #1 complaint most sales teams have about marketing is “I’m not getting enough qualified leads.” It’s easy to drive traffic to your website, but finding the right audience and nurturing those connections is hard. Let’s enhance your lead process by creating a system to add value, and warming up your leads before sales makes the first contact.
- Map out your current lead-gen process and decide what’s working
- Focus on the audiences that matter most to your business
- Set follow-ups designed to convert (without being annoying)
- Set measurable, achievable goals for your lead funnels
Automate, Optimize and Improve Your Lead GenerationDave Meyer
From #DSDET - Digital Summit in Detroit, September 2018.
- Build a new blueprint to map out your current lead-gen process and decide what’s working
- Understand which audiences matter most to your business
- Set follow-ups designed to convert (without being annoying)
- Set better measurable, achievable goals for your lead funnels
Automate, Improve and Optimize your Lead GenerationDave Meyer
Lead funnels are a critical piece of any inbound marketing strategy. Once you start driving traffic to your site, you need to actively engage those leads and nurture them through the conversion process.
Optimizing a lead funnel takes work, but the payoff is well worth the effort. Join Dave Meyer as he discusses ways to improve and optimize customer touchpoints, from the prep work that goes into creating buyer personas and mapping user journeys, all the way through measuring the effectiveness of specific marketing tactics.
Millennials, Gen X, Baby Boomers, the Greatest Generation. You’ve heard all about each of these groups of people, organized by rough ages. But here’s a little secret that the media won’t tell you: There’s no defined and agreed outline to generations, and despite what you hear, people are still as unique and different as they’ve ever been.
We’ll cover some of the common threads most often accredited to different generations, and a common-sense approach to make sure your marketing reaches the right people, and that your messaging matches the expectations and communication styles of your intended audience.
Do your sales tend to go in cycles? Do you have slow periods where you work like crazy but can't seem to land a sale, followed by big streaks of wins? Are you wondering how to capitalize on changes in your market to sell more? Join Dave Meyer of BizzyWeb to learn how to plan around seasonality and be proactive in your sales cycle.
BizzyWeb Presents: Online Marketing Basics for 2014Dave Meyer
The document provides an overview of online marketing strategies and tools for 2014, including:
- An agenda that covers website basics, setting an online strategy, SEO, and social media tools like Facebook, Twitter, LinkedIn, Google+, and Pinterest.
- Tips for quick starts in online marketing, social media rules of thumb, making websites the hub, using WordPress, search engine optimization, responsive design, and calls to action.
- How to set an online strategy by understanding the company, customers, keywords, tools, frequency, measurement, and assistance needed.
- Basics of social media platforms, tactics, company and showcase pages, sharing content, and growing networks.
Buzz Builders Presents Facebook Timeline Updates and Business TipsDave Meyer
The document discusses Facebook pages and how to optimize them. It provides guidance on setting up a Facebook timeline, including photo sizes and tabs. Tips are given on building an audience, creating engaging content, and using Facebook ads. Metrics on ad costs are also presented. The presentation encourages businesses to use Facebook strategically by listening, engaging customers, and driving traffic back to their main website. It promotes the services of BizzyWeb for social media support and optimization.
This document provides a template for creating a social media strategy. It includes key questions about the company, customers, and competition. It prompts the user to identify important social media platforms and accounts, as well as keywords and hashtags. Metrics for success are addressed, along with responsibilities, tools, and best practices for engagement. The goal is to connect with prospects, share relevant information to build an audience, and provide calls to action that move customers to desired outcomes like purchases or registrations.
Social Media and the Self Employed - IABC 09 25 09Dave Meyer
Social media platforms like LinkedIn, Facebook, and Twitter are increasingly popular ways for self-employed individuals and businesses to connect with customers and build their brand. The document provides an overview of the key social media platforms and recommendations for how to use each one to listen to customers, share content, and build connections. An effective social media strategy focuses on adding value for others rather than overt self-promotion and requires a long-term commitment to create and share helpful content on a consistent basis.
Discover the Unseen: Tailored Recommendation of Unwatched ContentScyllaDB
The session shares how JioCinema approaches ""watch discounting."" This capability ensures that if a user watched a certain amount of a show/movie, the platform no longer recommends that particular content to the user. Flawless operation of this feature promotes the discover of new content, improving the overall user experience.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18.
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxSunil Jagani
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More - https://bit.ly/3VKly70
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Keywords: AI, Containeres, Kubernetes, Cloud Native
Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...AlexanderRichford
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
2. First, a quick primer What is social media anyway? How to take advantage of “the new art of conversation”?
3. Listen first! Social media = “the greatest research tool ever created” Get to know your audience search.twitter.com Google Alerts Advanced search on LinkedIn
4. Effective business strategies Marketing < brand Build your reputation Solve problems Competitive Intelligence Find hot topics & trends No “marketing speak” Interactions speak louder than press releases Be real, and be helpful
5. LinkedIn 65 million users Perfect for Connecting Job Hunting Branding Corporate Users B2B marketing
6. Twitter “Microblogging” 140 characters or less 75 million accounts(25 million active) 35-49: largestage group 30 million tweetsper day
7. Facebook 500 million active users Fastest growinggroup: 35+ Company page:the new “website”
8. Power Uses Target potential customers Follow users who comment about you or your market Engage them – discuss, ask questions Announce members-only offers Highlight/invite to events Use your other resources Include your profiles on business cards, ads, postcards, etc.
9. Why Integrate? Do more with less input Engage your audience where they are (don’t make them come to you) Boost search engine results
10. Common Methods Widgets & Plugins Twitter Tweet your posts Special offers to followers Link to your profile Facebook Connect Share content Company pages: “Like” Live conversations/comments
13. Using WordPress “Blogging” pulls it all together Quick edits, easy posts It’s all about the plugins Widgets make it easy Frequent updates = more traffic
16. How to Measure “Followers ain’t everything” What to look for: Number of re-tweets Positive mentions of your brand Count customer interactions Actual actions, dollars or leads
17. Form a strategy Think about measurement, but focus on outcomes What do you want to accomplish? Be yourself Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others
18. How BizzyWeb can help Designing sites that use social media SEO/Marketing Blogs and startup sites eCommerce Helping clients integrate their social media Speaking/consulting on strategy