Unisys developed an integrated social media strategy to help with recruiting and building their employment brand. They created governance policies and educated employees on social media. For recruiting, their strategy was to attract high quality candidates by promoting jobs on Facebook, Twitter, LinkedIn and other sites. They aimed to convey Unisys culture and make job openings easily found. They also wanted to grow referrals and have hiring managers communicate openings. The strategy was a continuous journey that required refining based on business needs and listening to candidates.

1. Our Social Media Journey: Changing How We Recruit Nadine Hogan – Director Global Recruiting Operations Jim Kerr – VP Public Relations and Communications

5. Not Just about Recruiting: Partners In Strategy

6. The Social Media Strategy: A Never Ending Journey

9. Engage Legal

11. The Social Media Strategy: A Never Ending Journey

15. twitter.com/Unisys_Careers

16. www.facebook.com/UnisysCareers