A presentation shared at the Webinar - #100 Social Media Marketing Day @ Your Desk - 11th April 2011
In this presentation Carl Griffith will introduce you to some principles of design thinking and how these can help differentiate ordinary online engagement from extraordinary engagement
Learn how understanding your customers' deeper needs and desires can enable richer and more long-lasting engagement
Learn why understanding your customers' broader context and their journey with your brand or organization is so powerful
"A Design Thinking Approach to Online Engagement"
Create richer and long-lasting engagement
Carl Griffith was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
This White Paper explores the role of planning in
today’s ever-changing world of advertising & marketing.
First, a job profile for the post-digital planner is defined on
the basis of 3 core duties. Then, two campaign cases are
discussed, explaining how post-digital planning added value
to the creative process.
Content marketing has been all of the rage the last few years – not just with big and well-established brands, but also with startups. And no wonder, according to the Content Marketing Institute, this form of marketing generates more leads than paid search while, on average, costing 30 to 40% less.
However, content marketing for startups is easier said than done.
This presentation was developed for entrepreneurs at the Hong Kong Science Park. It gives a brief overview of the different content marketing types startups can apply, provides a few success examples, and finally offers a set of practical tips to get started with a content marketing strategy.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
A presentation shared at the Webinar - #100 Social Media Marketing Day @ Your Desk - 11th April 2011
In this presentation Carl Griffith will introduce you to some principles of design thinking and how these can help differentiate ordinary online engagement from extraordinary engagement
Learn how understanding your customers' deeper needs and desires can enable richer and more long-lasting engagement
Learn why understanding your customers' broader context and their journey with your brand or organization is so powerful
"A Design Thinking Approach to Online Engagement"
Create richer and long-lasting engagement
Carl Griffith was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
This White Paper explores the role of planning in
today’s ever-changing world of advertising & marketing.
First, a job profile for the post-digital planner is defined on
the basis of 3 core duties. Then, two campaign cases are
discussed, explaining how post-digital planning added value
to the creative process.
Content marketing has been all of the rage the last few years – not just with big and well-established brands, but also with startups. And no wonder, according to the Content Marketing Institute, this form of marketing generates more leads than paid search while, on average, costing 30 to 40% less.
However, content marketing for startups is easier said than done.
This presentation was developed for entrepreneurs at the Hong Kong Science Park. It gives a brief overview of the different content marketing types startups can apply, provides a few success examples, and finally offers a set of practical tips to get started with a content marketing strategy.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
This presentation is an exploratory for outreach strategies intended for a startup agency that specialized in partnering brands with nonprofit and community organizations. The original as was to take a look at their print collateral they were using for follow ups, but it fits within a larger overall outreach strategy. Their goal is to build their network and understand the basics of how to reach out digitally, in print, and ultimately in person, growing their new business contacts, and hopefully, their client base.
In accounting, expertise is KING. But even amongst the profession, knowledge and expertise abounds. So how does one go about setting themselves and their practice above the others in the mind of the market?
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
I was asked to speak at the IPA Strategy Group's Modern Briefing event this morning. These are my thoughts on why participation is so important-it fundamentally disrupts business models-and how we can get better at briefing for participation:
-A business problem is a behavioural change in disguise
-Think about network insights, not consumer insights
-Move from "the single thing we want to say" to "the single thing we're going to make or do"
Personalization, Going Beyond the Technology (Como envolver os clientes, sem ...E-Commerce Brasil
Edward Chenard fala sobre "Como envolver os clientes, sem deixar que a tecnologia fique no caminho da relação" no Congresso E-commerce Brasil de Experiência do Cliente 2014.
India is a Startup economy now. You find the number of startups coming up every year.
This is a great time to be a start-up!
But the Billion dollar question is: How many of these startups will remain standing once the initial set up is done?
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
People in any role have the ability to create great work when they connect, question, collaborate and innovate. Here are 6 things leaders and organizations can do to help this happen.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
This presentation is an exploratory for outreach strategies intended for a startup agency that specialized in partnering brands with nonprofit and community organizations. The original as was to take a look at their print collateral they were using for follow ups, but it fits within a larger overall outreach strategy. Their goal is to build their network and understand the basics of how to reach out digitally, in print, and ultimately in person, growing their new business contacts, and hopefully, their client base.
In accounting, expertise is KING. But even amongst the profession, knowledge and expertise abounds. So how does one go about setting themselves and their practice above the others in the mind of the market?
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
I was asked to speak at the IPA Strategy Group's Modern Briefing event this morning. These are my thoughts on why participation is so important-it fundamentally disrupts business models-and how we can get better at briefing for participation:
-A business problem is a behavioural change in disguise
-Think about network insights, not consumer insights
-Move from "the single thing we want to say" to "the single thing we're going to make or do"
Personalization, Going Beyond the Technology (Como envolver os clientes, sem ...E-Commerce Brasil
Edward Chenard fala sobre "Como envolver os clientes, sem deixar que a tecnologia fique no caminho da relação" no Congresso E-commerce Brasil de Experiência do Cliente 2014.
India is a Startup economy now. You find the number of startups coming up every year.
This is a great time to be a start-up!
But the Billion dollar question is: How many of these startups will remain standing once the initial set up is done?
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
People in any role have the ability to create great work when they connect, question, collaborate and innovate. Here are 6 things leaders and organizations can do to help this happen.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
Team Builders are CHANGE AGENTS
“Synergy is defined as "the combined action of two of more substances or agents to achieve an effect greater than that of which each is individually capable.”
In this presentation I will show you the nine principles of team building that can set you up for unparalleled success in your Trevo Business.
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
Like it or not, social media have changed B2B marketing. Here's a short intro on why, how and ways you can embrace social media... from Vertical Marketing (Wimborne) -- B2B Technology Specialists.
Co-written with influencer Brian Solis, this eBook helps execs get their business on the path to becoming a social enterprise by following 20 short, but impactful principles.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
What's not changed, what has changed and what's new for your strategic planning
Personalities for your business
Say goodbye to B2B and B2C, say hello to P2P
Your website - your new reception
How to known as the expert for your target market
Your social media goals
Social media plan
Strategic marketing checklist - Don't miss a thing for your next planning day
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Newtricks.co was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Design Thinking Approach to Online Engagement (Full Version)
1. A Design Thinking Approach to Online Engagement Create richer and more long-lasting engagement Carl Griffith, Founder and Principal, Cloud View Pte Ltd, Singapore
2. Agenda Introduce you to the pillars of Design Thinking Explore the Pillars and related concepts in more detail as they apply to Social Media Touch on the notion of Social Business Summarize and conclude
3. Design Thinking - one definition “Design schools emphasize abductive thinking—imagining what could be possible. This new thinking approach helps us challenge assumed constraints and add to ideas, versus discouraging them." Proctor & Gamble CEO A.G. Lafley Lafley 2008, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation Quoted in Business Week 28 July 2008
6. Human needs and desires have not essentially changed HUMAN – desirable Despite the huge technological advances of the online revolution, our basic human needs and desires have remained largely unchanged. We are still looking for (amongst many other things): Recognition Great experiences For things to be easier An understanding of this, and its forming the core of what you do constitutes one of the pillars of a Design Thinking approach
7. Business viability BUSINESS – viable (i) : financially sustainable <a viable enterprise> Why are you doing it? What constitutes success? Does the product manager know why you are doing it? Did you just make it up or is it really about your business? We are going to do this so our conversion rates go up by 30%
8. Technologically feasible TECHNOLOGY - feasible networks, apps, social connectors, rich media ….. We can do that with technology – NOT, look at that cool technology – we should do something with that… Technology as an enabler to do something NOT as the driver
10. Design Thinking is about (amongst other things) Understanding your consumers, and then doing something that addresses (at least some of) their, needs, desires or wants for sound and understood business reasons with the appropriate use of technology and tools
11. A great design thinking example Bank of America Keep the Change
13. User Understanding – when did you last really listen to your customers? Not about what you want to say anymore - It’s about what ‘they’ want to hear It’s about establishing a relationship based on a more emotional connection – people will engage with companies and organizations they perceive as understanding them – they love personalities Why do we like our friends? You have the opportunity to see your customers as ‘real’ people – not just as numbers on a spreadsheet. Who are they really? What do they like? What is their broader lifestyle?
14. User Understanding – when did you last really listen to your customers? Not about what you want to say anymore - It’s about what ‘they’ want to hear It’s about establishing a relationship based on a more emotional connection – people will engage with companies and organizations they perceive as understanding them – they love personalities Why do we like our friends? You have the opportunity to see your customers as ‘real’ people – not just as numbers on a spreadsheet. Who are they really? What do they like? What is their broader lifestyle? The new loyalty is about getting permission to be invited into a consumer’s attention stream
15. How to gain this understanding – how to EARN the permission Understanding used to be something we had to go and ask about Now you have your: Own social media platforms A myriad of other social platforms around your products and services Competitor social media sites Industry forums Special interest sites and publications Blogging experts
16. Rapid Prototyping Seeing what works Seeing what feels right Quickly getting user feedback for making things even better You might think you know what your customers want and they might think they know what they want Give it to them and try it out – you can always change it afterwards
17. Understanding for marketing – some tactics Test and then Listen What drives conversation on your social media platforms What topics? What use of language and communication style? Construct a strategy: Systematically propose topics and ask question and analyze results Ask people directly about your company’s products and services – they won’t mind – in fact, they will probably like it Ask them about the rest of their lives – what else do they like to do? What are their daily issues and challenges? Use Facebook fan page to understand hard demographics
18. Contextualizing messaging &touch points Storyboarding: A consumer's brand journey One hour or one day in the live of a consumer interacting with your brand
19. I know this is a marketing based seminar but …. Social Media is no longer just about Marketing. Social media is now about your whole business. There is now ONLY SOCIAL BUSINESS
20. Why should this be a collaborative approach? The old ‘website’ where people used to check specs – find a stockist etc The new ongoing social business ground - everywhere
21. Why should this be a collaborative approach? The old ‘website’ where people used to check specs – find a stockist etc The new ongoing social business ground - everywhere It’s about PR It’s about Customer Care It’s about R&D It’s about crisis management It’s about sales It’s about collaborative development It’s about how you work with suppliers and partners It’s about your WHOLE BUSINESS and demands CROSS DISCIPLINARY AND COLLABORATIVE Teams
22. Reframing the business – relocating your social media efforts Moving from ‘Social Media’ marketing to all inclusive multi disciplinary ‘Social Business’ Looking at your business from different angles (customer, supplier, R&D partners) It will mean giving up what might have worked yesterday with what will work tomorrow You might think your experience and knowledge helps you – but sometimes it might be advantageous to let it go
23. Reframing the business – relocating your social media efforts Moving from ‘Social Media’ marketing to all inclusive multi disciplinary ‘Social Business’ Looking at your business from different angles (customer, supplier, R&D partners) It will mean giving up what might have worked yesterday with what will work tomorrow You might think your experience and knowledge helps you – but sometimes it might be advantageous to let it go Moving from Social Media as an activity … To Social Business as a way of doing everything
24. Summary Really think about your customers – not as numbers but as real people - understand them, demonstrate this and get included in their attention streams Align your Social Business activities with solid and understood business objectives Use technology relevantly and appropriately as an enabler NOT as a driver Be prepared to change and welcome and embrace the Social Business way of doing things right through your organization
Recognized – by other people AND by brands – COFFEE example
Trust – is this enough?We are going to do this because we will increase our conversion rates by 30% or our market share by 10%
User understanding THROUGH rapid prototypingMum picture on FacebookEpisodes in China
The old website – something to go to – something to be visitedJetSTAR Asia quote – where does Social Media sit?We don’t have to make the same mistake that we made with online when it first started
The old website – something to go to – something to be visitedJetSTAR Asia quote – where does Social Media sit?We don’t have to make the same mistake that we made with online when it first started