2. OUTLINE:
What is Social Media
Social Media’s Reach
Social Media Platforms
LinkedIn
Twitter
Facebook
Branch Out
Blogs and Discussion Forums
You Tube
Branding: Corporation vs. Personal
Integrating Social Media into your lives
3. What Is Social Media?
Use of web-based technologies allowing the creation and
exchange of user-generated content. Blending of
technology and social.
4. Why is social media so important for
businesses?
It finds you customers and builds clientele
It gives businesses the ability to find out what
people are saying about them (and others) in
their industries
It introduces your brand
It gives you feedback about your brand
It provides a test audience (vs. focus groups)
Solidifies your reputation as a valuable and
knowledgeable resource
5. That’s great for the industry, but why
am I utilizing Social Media?
Industry knowledge.
Almost impossible to keep up with all industry publications,
becoming connected helps pinpoint hot issues.
Building a personal brand.
Keep your contacts and maintain knowledge even when
changing companies or careers, develops a more
comprehensive skill set.
Becoming more effective at networking.
A large network helps you connect to people even when you
can’t help them personally.
Networks should expand beyond core business contacts and
companies
7. Why should you use Twitter?
Promote your mission and culture
Twitter is the place to connect with niche
audiences pertinent to our business
Have conversations and build relationships
with individuals in your industry—and clients’
too!
Monitor the competition – who are they
following? Who’s following them? What are
they up to?
9. Youtube
Market your organization to millions of people, no big
budget required. Required? Avide o cam e ra and a
little cre ativity!
Inform— Your company mission and values; what do
you do?
Educate — ”How-to” or a service demo (Ho w-to Study
Mo re Effe ctive ly; Ho w to We ar the Rig ht Make up )
Entertain — Show off our past events and work! (i.e.
Be hind the Sce ne s o f Co nfe re nce Planning )
10. summury
Choose the platforms that will enhance your
business initiative
you don’t need to join every site, and it’s useless to join if you
aren’t interacting.
Understand the site’s culture and/or rules
sometimes unspoken
Stay relevant and top of mind
Follow through on commitments
Thank others for helping you
Do what you say you will, and thank others for helping you
Finds you customers, find out what people are saying about you and others, introduces your brand to new audiences, gives you feedback, test audience, lets you share information, solidifies your reputation as an invaluable resource
Ogilvy – trends, industry news, new technology, PR mishaps,
Three different purposes IGS can serve: Inform, Educate, Entertain.
