What About Branding & Content Marketing? Strategies for Small Organizations

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Sara Marberry

Strategies for small organizations to use content marketing and branding to change what people think about them.

What About
Branding
& Content
Marketing?
Strategies for Small
Organizations…

Thinking about branding and
marketing is not easy for
small organizations.

CON•TENT MAR•KET•ING: A marketing
technique of distributing relevant and
valuable content to
attract, acquire, and engage your
target audience – with the objective of
driving profitable customer action.

Today’s interactive world is not
about you; it’s about them.

Most branding and marketing
projects start with research.

But you can pass “GO” if you want…
…As long as you already know who
you are and what you stand for.

The FORMULA is simple:
Engage your community through
content marketing.

CREATE
papers
blogs
slidecasts
webinars
videos
podcasts
infographics
eBooks
presentations

SHARE
website
email
social media
conferences
magazines/journals

FOLLOW MY BLOG:
saramarberry.com

CONNECT WITH ME:
linkedin.com/in/saramarberry
twitter@saramarberry
sara@saramarberry.com

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História diagnósticaStella Santana

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1. What About Branding & Content Marketing? Strategies for Small Organizations…

2. A brand is not a logo. A brand is not an identity. A brand is not a product.

3. A brand is a person’s gut feeling about a product, service or organization.

4. Thinking about branding and marketing is not easy for small organizations.

5. CON•TENT MAR•KET•ING: A marketing technique of distributing relevant and valuable content to attract, acquire, and engage your target audience – with the objective of driving profitable customer action.

7. Today’s interactive world is not about you; it’s about them.

8. Customers want to co-create the content and be a part of the conversation. Let them to do this and they will willingly and happily share your brand with others.

9. If you inspire your customers, they will become your BRAND EVANGELISTS and help sell your products and services.

10. Most branding and marketing projects start with research.

11. But you can pass “GO” if you want… …As long as you already know who you are and what you stand for.

12. The FORMULA is simple: Engage your community through content marketing.

13. CREATE papers blogs slidecasts webinars videos podcasts infographics eBooks presentations SHARE website email social media conferences magazines/journals

14. FOLLOW MY BLOG: saramarberry.com CONNECT WITH ME: linkedin.com/in/saramarberry twitter@saramarberry sara@saramarberry.com

Editor's Notes

Johnny Cash fans were given the chance to recreate his last video frame by frame with drawings and paintings of the original footage. It was then reassembled and the final video was launched with the same footage, hand-created by fans.

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