Is your blog accomplishing the goals you’ve set for growing your business? Do you ever feel like you are just floundering as you work on your blog? Let’s optimize your blog for success.

1. Optimize Your Blog for
Success
HOW TO
WWW.BECOMEABLOGGER.COM

2. To really OPTIMIZE your blog,
answer the following questions first:
???GOALS

3. What is your primary goal?
What is the clearest path to accomplishing that goal?
What are your secondary goals?
What are the clearest paths to accomplishing those
goals?
???GOALS

4. CHOOSE A BLOG NAME
THAT MAKES SENSE* The title gives an idea of what the blog is about.
It communicates the value of your blog.
TTITLE
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

5. CHOOSE A BLOG NAME
THAT MAKES SENSE* The title gives an idea of what the blog is about.
It communicates the value of your blog.
TTITLE
HAVE A TAGLINE THAT
CLEARLY STATES WHAT
YOUR BLOG IS ABOUT
*
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

6. *INSTALL THE YOAST SEO PLUGIN.
GET FAMILIAR WITH HOW TO
OPTIMIZE EACH POST
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

7. *INSTALL THE YOAST SEO PLUGIN.
Yoast also allows
optimization of some basic
social options like adding
your Facebook Open Graph
data, Twitter card data.
DID YOU KNOW... ?
GET FAMILIAR WITH HOW TO
OPTIMIZE EACH POST
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

8. *INSTALL A SOCIAL SHARING PLUGIN
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

9. SOCIAL WARFARE*INSTALL A SOCIAL SHARING PLUGIN
allows you to take control
of how your content is
shared on social media
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

10. *
CHOOSE A CONVERSION-FOCUSED THEME
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

11. *
CHOOSE A CONVERSION-FOCUSED THEME
THRIVE
THEMES
Helps you get your
blog visitors to opt in
to your email list.
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

12. *CREATE A LEAD MAGNET
FREE E-
BOOK
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

13. *CREATE A LEAD MAGNET
FREE E-
BOOK
Great lead magnets solve a
specific problem.
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

14. SIGN ME UP!
*
MAKE THE OPT IN A
PROMINENT FEATURE
OF YOUR BLOG
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

15. SIGN ME UP!
*
MAKE THE OPT IN A
PROMINENT FEATURE
OF YOUR BLOG
*OPTIMIZE THE
FOLLOW UP
Provide tons of value.
Give quick wins.
Expose them to the next logical
step (hint: to buy something).
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

16. G O A L S *DEAL WITH SECONDARY GOALS
Once you’ve identified that goal, follow a similar
procedure to determine the next logical step your
blog reader can make to get closer to that goal.
Make that next logical step VERY clear/obvious.
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

17. *RUTHLESS ELIMINATION
Eliminate useless elements of the blog
How does this element help my blog reader take the next
logical step that brings them closer to the goal?
Do a cost-benefit analysis to make decisions. Some
distractions can be worth it.
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

18. *RUTHLESS ELIMINATION
Eliminate useless elements of the blog
How does this element help my blog reader take the next
logical step that brings them closer to the goal?
Do a cost-benefit analysis to make decisions. Some
distractions can be worth it.
X
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
X X

19. HELPFUL ADDITIONAL TIPS:
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

20. HELPFUL ADDITIONAL TIPS:
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
Optimize your ABOUT page.

21. HELPFUL ADDITIONAL TIPS:
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
Optimize your ABOUT page.
Make it easy to contact you.

22. MORE ON THIS AT WWW.BECOMEABLOGGER.COM