E-learning is a powerful tool for professional development that must be based on creativity, technological know-how and a deep understanding of business objectives. The document outlines a 7-step process for developing corporate e-learning: 1) defining business objectives and performance metrics, 2) identifying users, 3) assembling specialized knowledge, 4) instructional design, 5) multimedia production, 6) SCORM implementation and integration on LMS platforms, and 7) program evaluation and adjustments.

1. Corporate E-learning
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ON OUR WEBSITE
www.activica.com
Global Training Strategy
E-learning is a powerful tool for professional development that must be based on creativity, technological know-how
and a deep understanding of your organization’s business objectives.
If your company needs... These are some of the reasons why we can help you:
• To improve your salespeople’s • We customize our solutions to suit your • We are the only company in Argentina
performance. business objectives. with a certified Quality Management
• To enter new markets. • We have 12 years’ experience in new System (QMS) for the development of
• To acquire technical abilities. technology training. e-learning courses.
• To teach your staff how to use a new • We have developed over 1,000 • We export our value-added services to
technology quickly. hours of online training for dozens of the demanding markets of the United
• To ensure your staff’s knowledge of companies in a variety of fields. States, Spain, Canada and the United
Corporate Standards. • Professionals and executives in more Kingdom.
• To improve customer service. than 50 countries use our online
courseware.
We work side by side with our customers in the definition of their training strategy.
We help them identify – among a number
of variables – their needs in professional
• Defining business objectives and • Multimedia production
development; the business challenges; their
performance metrics
• SCORM implementation and integration on
learners’ profiles and the desired outcomes. • Identifying users LMS platforms
This global and systemic approach • Gathering specialized knowledge • Program evaluation and adjustments
permeates all the stages in the life-cycle
of the training courseware developed by • Instructional design
Actívica.
Argentina: +54 11 4152 5000 / USA: +1 610 619 0087 / Spain: +34 91 829 2693
Canada: +1 905 910 1299 / UK: +44 020 7101 9391

2. MORE INFORMATION
ON OUR WEBSITE
www.activica.com
Corporate E-learning
Global Training 1
Defining Business Objectives and
2
Identifying
Performance Metrics Users
Strategy Since all learners have different ways of
E-learning is effective only if it is
consistent with your business objectives learning, it is essential to consider the
Following is a detailed and helps your organization to solve specific characteristics of your audience
description of each of the steps problems. After the company’s goals (age group, socio-cultural level, degree
in our development process, have been defined, Actívica will establish of experience with new technologies and
the metrics to link them to the specific prior knowledge). Actívica will assist you
and how they are inter- learning outcomes to be achieved. This to understand the user profiles in your
connected: process will reveal “performance gaps” organization.
which will be dealt with by developing
custom-designed programs.
Program Evaluation Assembling
7 and Adjustments 3 Specialized Knowledge
In order to validate the effectiveness and Our team of Instructional Designers will
relevance of the instructional content help you to “capture” the whole body
delivered via e-learning it is necessary of knowledge within your organization,
to assess learner performance and meeting with the experts and gathering
feedback on a regular basis and evaluate printed material about the key areas
the degree of success in putting into that will make up the online training
practice the acquired knowledge. This program.
information will be vital for measuring
the Return on the Investment of the
e-learning program and to ensure
permanent quality improvement.
SCORM Implementation and Multimedia Instructional
6 Integration on LMS Platforms 5 Production 4 Design
Our courses can easily run on any The user experience must be appealing, After defining goals and content, Actívica
Learning Management System (LMS), un-cumbersome and intuitive; only then will set out to ensure that the training
either Proprietary or Open Source, will it be possible to elicit a constant course is relevant, concise and effective.
available on the market. Users will be level of attention throughout the course. Harnessing the potential of multimedia
able to access the courses swiftly and To make this possible, we use state- technology, instructional scripts, or
safely, self-evaluating their progress for of-the-art interaction techniques and storyboards, will be written following a
future analysis and assessment. multimedia materials keeping always in learner-centered approach that places the
mind the technology resources available learner right in the center of the e-learning
to the users (hardware, software and experience. The goal will be to infuse the
connectivity). learners with enthusiasm, which in turn
will facilitate their retention and prompt
them to apply the acquired knowledge in
real world scenarios.
Argentina: +54 11 4152 5000 / USA: +1 610 619 0087 / Spain: +34 91 829 2693
Canada: +1 905 910 1299 / UK: +44 020 7101 9391