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Activating Your Active Tourism Potential
- 1. The Power of Active Travel Jim Sayer Adventure Cycling Association Pro-Walk Pro-Bike Pro-Place 2014
- 2. Activating Your Active Tourism Potential Jim Sayer * Adventure Cycling Association * www.adventurecycling.org Pro-Walk Pro-Bike Pro-Place 2014 * Pittsburgh, PA * September 9, 2014
- 13. North Carolina Bike Summit
- 16. Quebec Bike Tourism Summit
- 17. Start Here NY Travel Show New York Times Magazine February 23, 2014
- 23. Two Takeaways Over Two Years “Tell me, what is it you plan to do with your one wild and precious life?” ~ poet laureate Mary Oliver
- 24. Two Takeaways Over Two Years “Tell me, what is it you plan to do with your one wild and precious life?” ~ poet laureate Mary Oliver For active and bicycle travel, the sky’s the limit!
- 26. ** Trends in bike tourism ** Nine steps to better bike tourism ** Examples from Canada to Asia
- 27. Adventure Cycling Association inspires and empowers people to travel by bicycle.
- 28. Adventure Cycling: Who We Are •“America’s bicycle travel experts” •Largest cycling membership group in North America: 47,300 globally •36 staff and many volunteers •Create some of the best bike route maps, publications, special cycling routes (42,180 miles), tours in North America •Outside Magazine best place to work
- 29. Come Visit! Downtown Missoula, Montana
- 32. Website, blog, and social media
- 33. Website, blog, and social media
- 34. Adventure Cycling Tours • Self-Contained • Instructional • Van-Supported • Inn-to-Inn • Supported • “Relaxed” & Family • California Spring Fling • Montana -- Glacier • Death Valley & Big Bend • Philly to DC • Texas Hill Country • Crosses & Coasts • Great Lakes • Idaho & Colorado
- 40. X-Country self-contained and van-supported
- 41. 42,180 miles
- 43. Sierra Cascades Bicycle Route
- 50. Bicycle Route 66 – March 2015
- 53. ICONIC ROCKIES BACKCOUNTRY •Mountains: Sawtooths, White Clouds, Salmon River •Wilderness: Frank Church-River of No Return, Sawtooth •Rivers: Forks of the Salmon, Boise, Payette
- 54. A SOAK AT THE END OF EVERY DAY •50+ soakable hot springs •Primitive and developed •Many on route •Each one unique Bonneville Hot Springs
- 55. TRAVEL INITIATIVES • National & State Advocacy • Rumble Strips • Equal treatment of bicycles • Amtrak • Motor coaches • Airlines • Economic impact studies and promotion • America Bikes • US Bicycle Route System
- 57. bike overnight: n. 1-2 night bicycle trip cheap/deluxe short/long loaded/light road/dirt solo/group
- 58. bike overnights (short, light travel) The missing link day rides touring
- 59. Bike travel and tourism are booming Evidence? • Economics • Communities • Route Networks and Facilities • Pubic Relations Investment
- 60. Overall, adventure travel and tourism are booming The fastest growing segment of the world travel market $263 billion annually (global)
- 61. $$$$$ Bike Travel Means Business $$$$$
- 62. Europe! •44 billion Euros for bike tourism $57 billion
- 64. Quebec! •$160 million spent •$134 million generated in year one (2007) •New study under way
- 65. Wisconsin! •Nearly a billion dollars from bike tourism $924 million
- 66. US Bike Tourism -- States • Oregon -- $400 mn for bike tourism • Arizona -- $88 mn for out-of-staters • Iowa -- $365 million for recreational riding – sizable chunk for tourism • Michigan – first phase of study completed, now focusing on tourism – overall bike impact of $688 million • Montana: Potential for $377 million annually
- 67. Corridors C&O/GAP ($40.6 million -- $98 daily) Outer Banks ($60 million for $6.7 million)
- 68. Lanesboro, MN (just 800 people) $25 million
- 71. EuroVelo • 70,000 km • About 50% done • Complete by 2020
- 75. •El Camino Real •Old Texas Hwy 20 •Proposed Crockett Trail – Northeast Texas Segment Texas Bicycle Tourism Trails
- 79. Why the surge in bicycle travel? • Happiness • Self-Discovery • Self-Transporting • Community • Connection
- 85. Active Tourism
- 87. Nine Steps to Better Bike Tourism
- 88. Nine Steps to Better Bike Tourism 1.Build and Brand Bike Facilities – Create Destinations
- 90. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University 90 vs Highway Service Area What is next to promote? Bicycle Tourism Industry
- 91. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University •New ideas and the future implementation come from cycling service centers. The authors will work with the Taiwan Railway Company by reusing and converting railway waste warehouses into bicycle friendly service centers which will provide restaurants, youth hotels, showers, bicycle parking and rental service, tour guiding, even bicycle show room. Putting high value on both railway and bicycle tourism. Introduction
- 92. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University University, Taiwan Cycle Center by Mobis Transportation Alternatives, Inc. Cases study type of cycling services 1.Cycling Station 2. Cycling Hub 3. Cycling Park
- 93. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University 2. Cycling Hub-- Shopping Center with Cycle Center 93 1.Cycling Station--TOD Bike on Train/Rental Shop
- 94. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University 3. Cycling Park Source: Odense City Gov. 2011 94 Rail+Bike +B&B/YHA
- 95. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University 1.Cycling Station 2.Cycling Hub Existing type of cycling service in Taiwan
- 96. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University Cycling Park with Tourist Attractions Hot Spring Park (BOT) Forest park (16ha) Combine with gas station/ parking lot/ lunch boxes Possibility to develop
- 97. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University Possibility to develop Low usage space Train station+comic museum
- 98. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University 98 before after 1.CYCLING HUB Planning & design 98 2.CYCLING STATION before after
- 99. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University Railway + Bicycle = Tour the Island
- 100. Bike tourism and cycling service centre in Taiwan Dr. Hsin Wen Chang Chung Hua University Bike Friendly Facilities in Rail Station
- 101. Nine Steps to Better Bike Tourism 1.Build and Brand Bike Facilities – Create Destinations 2.Build and Brand Local, Regional and State Networks
- 103. 1996
- 104. 1997
- 105. 1998
- 106. 1999
- 107. 2000
- 108. 2001
- 109. 2002
- 110. 2003
- 111. 2004
- 112. 2005
- 113. 2006
- 114. October 2007 Le Petit Témis Ligne du Mocassin Véloroute des Bleuets L’Estriade Parcours des Anses Les Grandes Fourches Le P’Tit Train du Nord
- 115. Parcours des Anses (Lévis) Véloroute de la Chaudière Le Petit Témis Off Road (40%)
- 116. On Road (60%)
- 117. 4,000 Km Great ROI $160M (over 12 years) $134M / 1st year
- 118. • More bikeways = more cyclists = safer cycling 0 1000 2000 3000 4000 5000 6000 7000 8000 1990 1995 2000 2005 Année Longueur du réseau (km) Chaussées désignées Accotemenmts asphaltés Pistes et bandes Cyclists killed or severely injured in road accidents Lenght of Québec’s bicycle network 0 50 100 150 200 250 300 350 400 450 500 1990 1992 1994 1996 1998 2000 2002 2004
- 119. Quebec Bike Tourism August 2007
- 120. Quebec Bike Tourism October 2013
- 121. Bicycle Friendly Accommodations Locked bike shelter Hearty meals Tools Information (repair, bike rental, suggested routes, etc.)
- 122. Bicycle Friendly Campgrounds No reservation needed Shelter Tools Information (repairs, bike rental, suggested routes, etc.)
- 123. Sudbury Windsor S.S.Marie 123 April 2011 Waterfront Regeneration Trust
- 124. Signage l 124 April 2011 Waterfront Regeneration Trust
- 125. Photo Credit: Martin Reis, I Bike TO
- 126. •Bicycle-friendly certification program for accommodations and tourism businesses •Workshops have 400+ participants to date: •Niagara •GTA and Greenbelt •RTO 9 (PEC to Cornwall) •Criteria includes indoor, secure bike lock-up area, local maps and info •Goal is to create a network of bicycle- friendly tourism businesses in Ontario •Our focus is now on marketing, promotion and destination development •www.welcomecyclists.ca
- 127. 127 April 2011 Waterfront Regeneration Trust
- 128. Lake Michigan Active Travel : Multi-Trail
- 129. Nine Steps to Better Bike Tourism 1.Build and Brand Bike Facilities – Create Destinations 2.Build and Brand Local, Regional and State Networks 3.Connect with national bike route networks
- 133. 2012 The National Cycle Network Open National Route Proposed National Route
- 134. 2012 The National Cycle Network Open National Route Proposed National Route Regional Route
- 135. 2012 The National Cycle Network Open National Route Proposed National Route Regional Route Local Route
- 139. Michigan! US Bicycle Routes 20 & 35 •Local interest and support – dozens of towns • Mix of existing facilities +Multi-Use Pathways +Paved Shoulders +Low-volume roads • Adjacent state and national links • Local groups & volunteers
- 142. Major Progress •41 states •15 states with approved US Bicycle Routes approved – first in nearly 30 years •More to come • Best Practices Guide now available for free •In the future: the largest official cycling network on the planet!
- 143. Nine Steps to Better Bike Tourism 1.Build and Brand Bike Facilities – Create Destinations 2.Build and Brand Local, Regional and State Networks 3.Connect with national bike route networks 4.Connect with, educate, and utilize tourism and economic development agencies
- 144. Georgia Bike Summit
- 146. Nara Prefecture •Population 1.4milion Area 3691km2 •Famous historical area in Japan. Nara Kyoto Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 147. Nara Prefecture •Nara is the ancient capital earlier than Kyoto city. 34 million tourists (2012) •But tourists do not stay in Nara but stay in Kyoto 1 hour from Nara. Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 148. Practice in Nara Prefecture •A unique bicycle tourism planning and practice which aims to have bicycle tourists enjoy longer rides and stay in Nara. •This project was launched by Nara prefectural government from 2010 •Is called “Nara-cle” Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 149. Bicycle network for tourism • 600km cycling network is designated by choosing comfortable routes for cycling • 200km in city areas • 400km in mountainous areas • Unique route names were assigned to each link with some historical meaning. 京都 三重 大 阪 凡 例 記 号 名 称 県境 観光エリア 幹線ルート 補助幹線ルート 高原ルート 大規模拠点施設 Nara city Yoshino To Kyoto Murou To Osaka Yagyu Yamazoe Asuka Uda Gojou Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 150. Cycling in Nara Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 151. Cycling in Nara Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 152. Cycling in Nara Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 153. Cycling Nara - Kyoto additional route map •Nara-Kyoto 70km Sagano (Kyoto) Asuka(Nara) Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 154. Cycling starting facility •Cycling Station in Kashihara Park No bike rental, repair shop Parking, rest rooms, washing space, shower room, maintenance space, and accommodation Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 155. Cyclist-friendly hotels •Registration system of cyclist-friendly hotels –Bicycles can be kept indoors –Bicycles can be delivered Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 156. Cyclist-friendly hotels •Web site of Cyclist hotels 51 hotels Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 157. Cyclist-friendly stores •Convenience stores with sport bike rack, pumps Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 158. Region wide one-way rental bicycle •Region wide •Organized by local NPO •Coordinated by prefectural government •Seasonal –Autumn 0 15km Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 159. Signage system •A new route guidance signage system installed to help no- map cycling. •6000 sign panels are planned to be installed. 60% completed in three years. Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 160. Research •Development of route guidance signs for narrow spaces Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government Developed sign with Sento kun (Mascot of Nara)
- 161. Outcomes •Outputs and outcomes for “Nara-cle” Project after first 3 years of 5 years project Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 162. Outputs •Signage system •Cyclist- friendly hotels and stores Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 163. Outcomes •Traffic Volume of bicycles at 10 sections Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 164. Outcomes •Web site for cyclists organized by Nara pref. •Guests of cyclist-friendly hotels Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 165. Outcomes •Hours and satisfaction of rental bike users Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 166. Side Effects? •Decrease of bike crashes 20% decrease 16% decrease in nationwide Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 167. Evaluation •Indices show steady success, but •Public sector and infrastructure initiatives –Is not sustainable for getting public support •Necessity of coordination for private activity and local business for bicycle tourism –Cyclists ‘honey’ spots –Guided cycle tours Bicycle tourism promotion strategy in Nara, the lovely ancient capital of Japan Hideo Yamanaka University of Tokushima Horoshi Okubo Nara Prefectural Government
- 168. Nine Steps to Better Bike Tourism 1.Build and Brand Bike Facilities – Create Destinations 2.Build and Brand Local, Regional and State Networks 3.Connect with the U.S. Bicycle Route System 4.Connect with, educate, and utilize tourism and economic development agencies 5.Capture and connect with bike tourism interests
- 171. Nine Steps to Better Bike Tourism 6. Develop, promote, and cross-pollinate ALL types of bike tourism • Day Tours & Rentals • Bike Sharing • Bike Overnights • Events • Mt. Bike Destinations • Multi-Day Tours
- 175. Nine Steps to Better Bike Tourism 6. Develop, promote, and cross-pollinate ALL types of bike and active tourism • Day Tours & Rentals • Bike Sharing • Bike Overnights • Events • Mt. Bike Destinations • Multi-Day Tours
- 178. Nine Steps to Better Bike Tourism 7.Make it multi-modal
- 187. Amtrak •Amtrak roll-on, roll-off •New bicycle advisory committee, staffed by Adventure Cycling •Pilot projects – Bicycle Task Force – Capital Limited (Chicago to DC) and Vermonter
- 188. Nine Steps to Better Bike Tourism 7.Make it multi-modal 8.Create havens of hospitality
- 195. Bett + Bike • 5,400+ lodgings • Certification • 9 countries • Germany • Austria • Belgium • Switzerland • Denmark • Poland • Croatia • Luxemburg • Netherlands
- 197. ** Hiker-Biker Sites ** No turn-away policy
- 198. Nine Steps to Better Bike Tourism 7.Make it multi-modal 8.Create havens of hospitality 9. Conduct and disseminate research on economic and community impacts of bike tourism (work with local agencies and universities)
- 199. Analysis of Touring Cyclists: Impacts, need and opportunities for MT Norma P. Nickerson, Director Institute for Tourism and Recreation Research College of Forestry and Conservation University of Montana Presented to Bike Walk MT Summit Friday, March 28, 2014 Billings, MT
- 201. Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident visitors road/tour biking while in Montana in 2012 = 565,372
- 202. 8.8 nights in MT x $75.75/day = $666.66/trip x 565,372 = $377million Possible Impact of Montana’s multi-day cyclists:
- 204. Money Visibility Facilities & Networks Combine with local-serving transportation
- 205. For traveling and everyday cyclists
- 206. For local and state businesses
- 207. The Power of Active Travel www.adventurecycling.org