NC Bike Summit
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Bicycle tourism and infrastructure have significant economic benefits for North Carolina communities. Recent maps created for Chatham County outline recreational bike loops that attract cyclists while generating revenue through local spending. Mobile apps can help promote routes and events, providing data to study cycling patterns and improve infrastructure. Major cycling events like Ironman bring thousands of athletes and visitors, contributing over $1 million directly to local economies. Overall, the bike industry annually provides over $60 million to the Outer Banks through tourism spending, property value increases, and job creation supported by the 1.4 million annual cyclists in North Carolina.
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NC Bike Summit
- 1. NC Bike Summit Neha Shah, Hillary Pace, and Slone Dickson
- 2. MAPS
- 3. Recent Map Updates Chatham County Recreational Bike Loop map created in Spring of 2014 Developed by the Chatham Transportation Advisory Committee Provide cyclists with suggested loops and routes Groundtruthed, popular bike routes Begin and end in the same area Maps display: Distances Potential High Traffic Areas
- 5. APPS
- 6. Why Should Cyclists Use Apps Research Routes Record and Share Rides Share favorite routes with other bicyclists Social and competitive influence Organize competitions
- 7. Benefits of Promoting Apps Learn more about who’s using your routes Know what needs to be improved Recognize most popular routes Study app data to make decisions on events and collaborations
- 10. Economic Benefits Increased retail sales Job creation and preservation Reduced health care costs Dedicated bike paths - increase surrounding property value
- 11. Generated Revenue The bike industry provides over $60 million dollars annually to the Outer Banks Revenue From Tourism Alone Generated Revenue First Time Visitors Repeat Visitors Total for all Industries $2,245 $2,329 Per Person Per Day $64 $58
- 12. Attracts visitors from many places Spend additional money on lodging, restaurants, and retail Governments benefits from taxes, ex: sales tax, lodging tax, etc. Tourism and Cycling
- 13. Revenue from Bike Activities IRONMAN 70.3: 2014: 2,500 athletes 3,500 total room nights $1.6M in direct visitor spending 2015: 2,900 athletes 3,800 total room nights (estimated) $1.9M in direct visitor spending (estimated)
- 14. Revenue from Bike Related Activities Cycle NC: Website Promotes local shopping, lodging, and eating Vendor Opportunities Almost 4,500 participants in 2014
- 15. Visitor Profiles and the Impact on People 1.7% of NC overnight visitors participate in bike riding activities - Marlise Taylor, Visit NC 680, 000 bikers annually in the Outer Banks 1,400 jobs created or supported annually due to bike industry 43% of surveyed bikers reported bicycling as an important influence in deciding to visit the area Most bicycling visitors earn at least $50,000 a year
- 16. Questions
- 17. Resources: Scott Dupree – Greater Raleigh Sports Alliance Tobacco Road Marathon Marlise Taylor - Visit NC Lawrie, Judson, John Guenther, Thomas Cook, Mary Meletiou, and Sarah O'Brien Pathways of Prosperity: The Economic Impact of Investments in Bicycle Facilities
- 18. Resources: Recreational Bike Loop Map Chatham County, 2014 Morais, Duarte, Carla Barbieri, and Chantell Lapan. "Cycling Tourism SWOT Report." North Carolina State, Tourism Extension.
- 19. Thank You Neha M. Shah - Director, Pittsboro-Siler City CVB (neha@VisitPittsboro.com) Hillary Pace, AICP - Planner II (hillary.pace@chathamnc.org) Slone Dickson - Volunteer Marketing Intern (Slone.Dickson@VisitPittsboro.com)