Rikki provides a case study of the content strategy and community building effort for the Opensource.com publication, a project sponsored by Red Hat.
Go behind the scenes and see the nuts-and-bolts, the tools, the metrics, and the open source-centric strategy that’s helped this project grow to more than 600,000 page views a month.
Have you ever used an open source project? Well of course you have, but how about contributed to one? Filed a bug report? Submitted a patch? Have you ever started your own OSS project, or taken a closed/private project public? What licenses should you use? How do you manage contributions? How do you encourage contributors and get work done? In this talk we'll go over the basics of OSS: how to get involved, how to start a project, how to manage contributions. We'll discuss project lifecycles, legal CYA tips, and how to keep projects moving. You'll see the inner workings of real OSS projects, and learn how to be a better OSS user and producer.
A seminar presentation on Open Source by Ritwick Halder - a computer science engineering student at Academy Of Technology, West Bengal, India - 2013
Personal Website - www.ritwickhalder.com
Google is involved with many efforts to make the social web more real, more useful, and more open. This session will cover the latest release of OpenSocial & recent implementations on popular social platforms like MySpace hi5, aol and imeem.
Trikonf 2015 - Community, Studio and the OpenExchangePaul Filkin
Presentation, with a lot of live software and website demos (not included... obviously!), delivered 11 October during the Trikonf conference in Freiburg.
Presentation given at ASTD TechKnowledge 2010. Covers open education, social media, and tools and technologies used to facilitate open education and new media.
I Love APIs 2015
Andrew Mager
Postmates
Whether your API program is internal, partner or public, measuring its success is critical to its growth. Andrew Mager, who has led developer relations at Postmates, SmartThings, Spotify, CNET, and ESPN discusses how to get the most value from your developer community.
While everyone in the software industry knows what open source is and have benefited from some of the successful open source projects out there, for example, Java, Linux, JavaScript, and Docker, there is still lack of understanding beyond the fact that open source software is publicly available and free. This chat will provide a concise guide based on personal experience and available documentation to learn what open source is all about, why it is good for business, business models and recommendations to join the open source movement.
More organizations across all industries are seeking different ways to build relationships with the open source ecosystem. Based on the results from the last OSPO 2021 survey, there is an increasing number of non-software organizations interested in investing and implementing open source initiatives. However, such implementation usually comes with a big sense of uncertainty when OS advocates try to convince their colleges and supervisors.
One of the ways some organizations might consider to overcome this challenge, is to start simple and begin to foster an open-source culture within the walls of the organization (AKA InnerSource). Those who cultivate InnerSource initiatives and use them as the first step in their open source journey, may find easier to build an Open Source Program Office.
Can InnerSource improve OSPOs adoption? How can we achieve this? What role should the different organizations, communities, and foundations play here? During this talk, Ana will share with the ISC Community some of the insights from the last OSPO survey and bring a discussion on how the different InnerSource and OSPO communities can work together to build a common path to guide emerging OSPOs on its open source journey, using InnerSource as the main ingredient to initiate healthy and sustainable open source initiatives.
The Agile and Open Source Way (AgileTour Brussels)Alexis Monville
Slides from AgileTour Brussels presentation on September 27th, 2013. More information on AgileTour Brussels: http://atbru.be/
The Agile and Open Source Way is the book for everyone who wants to scale agile in multiple distributed teams. This book will also help you to collaborate upstream with Open Source projects.
Whether you want to improve interactions with other teams inside or outside your company, or just interested in scaling from more than one team, you will find in this publication the information you need, illustrated by a real case.
http://www.the-agile-and-open-source-way.com/
Goodle Developer Days Munich 2008 - Open Social UpdatePatrick Chanezon
Updates about the OpenSocial ecosystem at Google developer days Munich, including presentations from Xing, Lokalisten, netlog and Viadeo..
OpenSocial is an open specification defining a common API that works on many different social websites, including MySpace, Plaxo, Hi5, Ning, orkut, Friendster Salesforce.com and LinkedIn, among others. This allows developers to learn one API, then write a social application for any of those sites: Learn once, write anywhere.
In addition, in order to make it easier for developers of social sites to implement the API and make their site an OpenSocial container, the Apache project Shindig provides reference implementations for OpenSocial containers in two languages (Java, PHP). Shindig will define a language specific Service Provider Interface (SPI) that a social site can implement to connect Shindig to People, Persistence and Activities backend services for the social site. Shindig will then expose these services as OpenSocial JavaScript and REST APIs.
In this session we will explain what OpenSocial is, show examples of OpenSocial containers and applications, demonstrate how to create an OpenSocial application, and explain how to leverage Apache Shindig in order to implement an OpenSocial container.
Welcome to the @OpenShift Origin Community by Diane Mueller @pythondj @redhatOpenShift Origin
Welcome to OpenShift Origin Community
Presenter: Diane Mueller
Diane Mueller (Cloud Ecosystem Evangelist) will set the stage for the day's event with a history of the OpenShift Origin Community efforts. She'll discuss the need for an Open Source Platform-as-a-Service, the contributions made to date, and how to contribute to OpenShift Origin.
In this presentation I provide a gentle introduction to successful open web protocols such as OpenID, OAuth, Atompub and OpenSocial in terms of what they provide as well as how they can be useful to developers. Presented at the inaugural MSCOSCON 2009 in Malaysia.
Note: This presentation draws from a lot of existing content online and I have attempted to ensure that the sources have copyright that allowed reuse as well as all sources have been duly attributed. If there is any attribution missing or misuse of content please do contact me and I will rectify it.
Have you ever used an open source project? Well of course you have, but how about contributed to one? Filed a bug report? Submitted a patch? Have you ever started your own OSS project, or taken a closed/private project public? What licenses should you use? How do you manage contributions? How do you encourage contributors and get work done? In this talk we'll go over the basics of OSS: how to get involved, how to start a project, how to manage contributions. We'll discuss project lifecycles, legal CYA tips, and how to keep projects moving. You'll see the inner workings of real OSS projects, and learn how to be a better OSS user and producer.
A seminar presentation on Open Source by Ritwick Halder - a computer science engineering student at Academy Of Technology, West Bengal, India - 2013
Personal Website - www.ritwickhalder.com
Google is involved with many efforts to make the social web more real, more useful, and more open. This session will cover the latest release of OpenSocial & recent implementations on popular social platforms like MySpace hi5, aol and imeem.
Trikonf 2015 - Community, Studio and the OpenExchangePaul Filkin
Presentation, with a lot of live software and website demos (not included... obviously!), delivered 11 October during the Trikonf conference in Freiburg.
Presentation given at ASTD TechKnowledge 2010. Covers open education, social media, and tools and technologies used to facilitate open education and new media.
I Love APIs 2015
Andrew Mager
Postmates
Whether your API program is internal, partner or public, measuring its success is critical to its growth. Andrew Mager, who has led developer relations at Postmates, SmartThings, Spotify, CNET, and ESPN discusses how to get the most value from your developer community.
While everyone in the software industry knows what open source is and have benefited from some of the successful open source projects out there, for example, Java, Linux, JavaScript, and Docker, there is still lack of understanding beyond the fact that open source software is publicly available and free. This chat will provide a concise guide based on personal experience and available documentation to learn what open source is all about, why it is good for business, business models and recommendations to join the open source movement.
More organizations across all industries are seeking different ways to build relationships with the open source ecosystem. Based on the results from the last OSPO 2021 survey, there is an increasing number of non-software organizations interested in investing and implementing open source initiatives. However, such implementation usually comes with a big sense of uncertainty when OS advocates try to convince their colleges and supervisors.
One of the ways some organizations might consider to overcome this challenge, is to start simple and begin to foster an open-source culture within the walls of the organization (AKA InnerSource). Those who cultivate InnerSource initiatives and use them as the first step in their open source journey, may find easier to build an Open Source Program Office.
Can InnerSource improve OSPOs adoption? How can we achieve this? What role should the different organizations, communities, and foundations play here? During this talk, Ana will share with the ISC Community some of the insights from the last OSPO survey and bring a discussion on how the different InnerSource and OSPO communities can work together to build a common path to guide emerging OSPOs on its open source journey, using InnerSource as the main ingredient to initiate healthy and sustainable open source initiatives.
The Agile and Open Source Way (AgileTour Brussels)Alexis Monville
Slides from AgileTour Brussels presentation on September 27th, 2013. More information on AgileTour Brussels: http://atbru.be/
The Agile and Open Source Way is the book for everyone who wants to scale agile in multiple distributed teams. This book will also help you to collaborate upstream with Open Source projects.
Whether you want to improve interactions with other teams inside or outside your company, or just interested in scaling from more than one team, you will find in this publication the information you need, illustrated by a real case.
http://www.the-agile-and-open-source-way.com/
Goodle Developer Days Munich 2008 - Open Social UpdatePatrick Chanezon
Updates about the OpenSocial ecosystem at Google developer days Munich, including presentations from Xing, Lokalisten, netlog and Viadeo..
OpenSocial is an open specification defining a common API that works on many different social websites, including MySpace, Plaxo, Hi5, Ning, orkut, Friendster Salesforce.com and LinkedIn, among others. This allows developers to learn one API, then write a social application for any of those sites: Learn once, write anywhere.
In addition, in order to make it easier for developers of social sites to implement the API and make their site an OpenSocial container, the Apache project Shindig provides reference implementations for OpenSocial containers in two languages (Java, PHP). Shindig will define a language specific Service Provider Interface (SPI) that a social site can implement to connect Shindig to People, Persistence and Activities backend services for the social site. Shindig will then expose these services as OpenSocial JavaScript and REST APIs.
In this session we will explain what OpenSocial is, show examples of OpenSocial containers and applications, demonstrate how to create an OpenSocial application, and explain how to leverage Apache Shindig in order to implement an OpenSocial container.
Welcome to the @OpenShift Origin Community by Diane Mueller @pythondj @redhatOpenShift Origin
Welcome to OpenShift Origin Community
Presenter: Diane Mueller
Diane Mueller (Cloud Ecosystem Evangelist) will set the stage for the day's event with a history of the OpenShift Origin Community efforts. She'll discuss the need for an Open Source Platform-as-a-Service, the contributions made to date, and how to contribute to OpenShift Origin.
In this presentation I provide a gentle introduction to successful open web protocols such as OpenID, OAuth, Atompub and OpenSocial in terms of what they provide as well as how they can be useful to developers. Presented at the inaugural MSCOSCON 2009 in Malaysia.
Note: This presentation draws from a lot of existing content online and I have attempted to ensure that the sources have copyright that allowed reuse as well as all sources have been duly attributed. If there is any attribution missing or misuse of content please do contact me and I will rectify it.
OSMC 2022 | Open Source: Open Choice – A DevOps Guide for OSS Adoption by Hil...NETWAYS
Choosing the right open source project to use can be quite challenging – not knowing if it’s going to be the right fit, how it will behave, and if you end up wasting time trying to make it all work. We’ve all been there. But what if I told you there’s a practical way to have a clear understanding of how to incorporate an OSS project in your environment? In this talk, I’m going to speak about the DevOps perspective on open source and the challenges Infra-focused engineers have with choosing the right project for their environment. As a DevOps Engineer, I’ve seen a lot of things, stumbled upon a lot of non-based decisions, and so will present practical advice on how to choose an OSS project for your dev/prod environment and will talk about the business mindset you should have to evaluate the key indicators based on your needs and specific pain points.
Getting Down and Dirty with Accessibility and Usability workshop at TCUK12Karen Mardahl
Transcript and extra notes available at http://www.mardahl.dk/2012/11/02/getting-down-and-dirty-with-accessibility-usability-tcuk12-workshop/
Workshop at Technical Communication UK 2012 conference, Newcastle, UK.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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5. Campaigns
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
ApacheCon 2015: Community building the open source way
1. @rikkiends | @opensourceway | #apachecon
Rikki Endsley
Opensource.com community
manager, Red Hat
ApacheCon Austin
April 14, 2015
Community building:
The open source way
2. @rikkiends | @opensourceway | #apachecon
Credits: http://www.flickr.com/photos/opensourceway/7496801912/
Build the world’s premier
storytelling platform
49. @rikkiends | @opensourceway | #apachecon
Credit: http://opensource.com/business/13/12/five-community-management-tips
The magic is in the community
50. @rikkiends | @opensourceway | #apachecon
Credits: http://www.flickr.com/photos/opensourceway/7496801912/
Build the world’s premier
storytelling platform
51. @rikkiends | @opensourceway | #apachecon
Lessons learned
✔ Content is king
✔ Know your SEO (Search Engine Optimization)
✔ Find your stars and help them shine
✔ Keep your platform/website simple
✔ Practice Lean methodology
52. @rikkiends | @opensourceway | #apachecon
The future for Opensource.com
✔ Increase number of community moderators
✔ Increase number of community contributors
✔ Continue to expand on strategic content
✔ Optimize for mobile and responsive design
53. @rikkiends | @opensourceway | #apachecon
Change the world
Credit: http://www.flickr.com/photos/opensourceway/4371000464/
Brief intro – ~17 years in tech publishing and community; 1+ year at Red Hat
Ask everyone to follow @opensourceway and @rikkiends
Feel free to tweet from the talk.
Go ahead and give us a RT now to get things going.
Our mission is to build the world’s premier, open source storytelling platform. We do this by being a catalyst for the open source community. My team collects stories from all over the globe and provides editorial services, search engine optimization, images, and distribution of content. We provide a platform for the open source community to share their stories on how open source is changing the world and by being a place to discover open source for those new to this ideology.
Jim Whitehurst: “This site is one of the ways in which Red Hat gives something back to the open source community. Our desire is to create a connection point for conversations about the broader impact that open source can have--and is having--even beyond the software world.”
“This will not be a site for Red Hat, about Red Hat. Instead this will be a site for open source, about the future.”
Opensource.com is an online publication and community, highlighting how open source is influencing the world around. We focus on different disciplines, such as business, education, government, health, law, and life.
On average, we publish 18 articles a week and generate more than 600,000 page views each month.
My team consists of five people and feels like a start-up within Red Hat, but we could not accomplish our goals without a great group of moderators and community members who help us on a daily basis.
We’ve started publishing in January 2010. And a lot has changed in the past 5 years. Before our launch, the opensource.com domain served one purpose: to redirect to redhat.com.
We wanted to create an online community based on the open source movement...after looking for an appropriate domain name, we discovered that we had this property.
And today, I’d like to share with you the methodology my team uses, some of the programs we’ve implemented, the tools we use, and some of the results that we’re proud of.
Think about open source like a recipe. Let’s say you have a chocolate chip cookie recipe that you share with a friend. Your friend is able to recreate the recipe because the list of ingredients and instructions on how to prepare and bake the cookies are available to them.
Now, because we can see how they are created, you can modify the recipe. You can add walnuts or make it gluten-free, then you can share your modifications with the rest of the world.
This is what open source is all about, making the “source code”--or list of ingredients and instructions--available and allowing others to build upon existing work.
In open source, we have a certain set of values and principles that allow us to create better software.
Transparency.
This is fundamental to many open source projects. You’ll find project roadmaps, bug tracking systems, documentation, and open communications, such as mailing lists and IRC channels. Source code is available online for all to use, review, test, and enhance.
Collaboration.
Many projects will use a combination of websites, wikis, email, mailing lists, etherpads, Google Docs, and now we’ve seen the rise of collaborative programming with sites like GitHub.
Participation.
The most successful open source projects draw participation from all walks of life. It’s not just about coders and developers. Open source projects need designers, testers, project managers, community organizers, and a lot of them could use better marketing.
Rapid prototyping.
One of the core principles behind open source is rapid prototyping. Another way to think about that is to release early and often. The larger projects can release code on a daily basis, usually referred to as rawhide (the latest source code of a project). But this principle can go much further than code and can be embraced as a way to create better results. At Red Hat, we call this “failing faster.”
Meritocracy.
In the open source world, meritocracy provides a level of governance and is usually defined as “the best code wins.” Ideally, it doesn’t matter if you’re a senior developer or someone brand new to the project—if your code is superior, it should win out.
Another way to think about this is that the best ideas rise to the top. Ideally.
Passion.
Last but not least, there’s passion. I think this is the secret ingredient to many successful open source communities. Many projects start with a “scratch your own itch” mentality, but then expand to solve other people’s problems.
People want to work on stuff that matters and open source provides a variety of opportunities for people to work on something they are passionate about.
To summarize, these are some of the core principles that make the open source model superior.
Transparency creates accountability, with more participation, you get bugs fixed faster, you get creative ideas, and more features and enhancements as the project grows.
Rapid prototyping allows you to fail faster and find winning solutions, while passion leads to committed community members participating in open source projects.
All the principles that we just talked about can be applied to other disciplines outside of technology. We call this the Open Source Way. And on Opensource.com, we do this everyday by publishing content that highlights these principles and share the stories from the open source community.
Red Hat wanted to build a robust storytelling platform and to maintain thought-leadership in open source. Opensource.com is the vehicle to accomplish that mission.
Let’s start by taking a look at the methodology my team uses to accomplish our goals...
First, I’d like to introduce you to my team. We are a well-oiled machine that operates like a start-up. All of us know how to do each others job so we can back each other up.
Jen is the content manager for the team and does a weekly top-5 video on YouTube.
Brian is our perpetual intern.
Jason Baker is our cloud and OpenStack editor.
Alex is our social media strategists that manages our social media and content syndication.
Jason Hibbets is the former community manager, and a project manager working on building community around a new book by Jim Whitehurst, The Open Organization.
There are few things that are core to having our team operate smoothly.
When we hire people, we look for someone who has the skillset I need for the position, but also we look for passion and an entrepreneurial-spirit.
If you haven’t read the book The Lean Startup by Eric Ries, add this to your reading list. Ideas from this book changed helps our team stay focused on practicing strategic decision-making.
The book emphasizes creating an MVP (minimal viable product), having a way to measure success, and incorporating feedback loops to make future decisions.
Examples:
Community calendar
Top 5 YouTube post
Example: Community calendar
Example: Weekly top 5
We use a modified version of the results only work environment methodology. The extreme version of this says that an employer doesn’t care where you are, what you do, or when you do it, as long as you produce results inline with your set goals.
Our modified version of this pairs a flexible schedule with 30-60-90 goal setting to achieve our top initiatives. We know we have a whirlwind of activities that we could get caught up in everyday (ahem, email) but we need to chip away at strategic goals.
For example, one of our big goals last year was to upgrade our Drupal platform from D6--> D7. We accomplished that last May—but it took weeks of planning and testing.
Another example is our WFH Wednesday. This teaches everyone how to communicate remotely and gives us a day free of meetings to GSD—get stuff done.
Let’s get down to the nuts and bolts of how we GSD. Part of this is the daily grind, but you’ll also see how we use our strategy to feed into our everyday work as a publication.
This is an example of our daily heartbeat. This helps my team, as well as our moderators see the health of the site. We’ve modified the format over the years, but a key component has been to keep it simple.
The elements that we think are important are how the previous days articles performed, how content was syndicated, and other metrics around page views, search traffic, and social media.
For guest authors, we will typically forward this daily health check to them so they have instant feedback on how their contribution performed.
This report rolls up to a weekly update that we send out with a top 5 posts to our community. And eventually, this feeds into a monthly report.
Our content has grown over the years. When we first started out, we were publishing 1 article a day—5 articles a week. Then we increased that to 10 posts a week or two articles a day. Now we are publishing around 20 articles each week.
More than half of our content comes from the open source community—the other portion is written by a Red Hat associate, and part of that number is someone writing from my team.
Other aspects include:
Weekly topics: Linux, Docker, etc.
Weekly columns: OpenStack news, weekly news, open gaming, HFOSS, DevOps, Apache, Open Hardware, Open CMS
Themed content weeks: Women in OSS, back to school, partnering with events
Resources – evergreen content
What is open source, what open is education, what is Docker
We finally started to plan ahead. And then we shared it out with our readers and writers.
You can see the themed content weeks we have for the next six months and what the deadlines are for them.
We have also listed the weekly / bi-weekly / monthly columns that we started in 2015.
Example: recurring columns
Many others instead of one contributor
Transparency to help create accountability
Example: speaker interview series
SEO is crazy because it can make or break your site. The other tricky part of SEO is that its constantly changing.
Example: Google Panda update (May 2012). SEO audit and Google News. Drupal (2010) wasn't SEO optimized out of the box. We were penalized when G updated algorithm. Hired firm to do audit; implemented some recommendations (on page SEO, header tags, title bar and page titles differentiated, meta description)
Our basic strategy it to write naturally and avoid keyword stuffing. The other part of our strategy is to generate content that people are searching for that we have domain expertise in.
Our search traffic is growing, and I’ll show you some of that in the results a little later.
My team spends about half our time preparing content, and we spend the other half of our time on the distribution side. If you play the “fire and forget” game then you’re probably not getting the results you want.
We have a weekly email newsletter that goes out to 220K subscribers every Tuesday at 6am.
We have a detailed social media strategy for Twitter, Facebook, and Google+, which we periodically review and adjust. We have a documented syndication strategy and talk about where to submit each article every week. Looking at schema.org.
We also have guidance on how to interact with Reddit, YouTube, and LinkedIn, where we’ve decided not to spend as much time.
We schedule a lot of social media. But all of them aren’t just promoting our content. We include other open source news and happenings in our stream. Provide value.
And we don’t just tweet an article once. Every day we promote new article in the morning and evening. Then we create new tweets for the next 2-6 weeks to extend the life of the content. Remember Tweets have a short life-span.
Success for us on Twitter is searching for opensource.com, and seeing a bunch of results from other people.
Describe our Facebook and Google+ strategy.
We’ve implemented several programs over the years to help us achieve our goals and be a catalyst in the open source community.
Next, we’ll look at some details about how we curate content from our community of writers and look at our flagship program designed for our community moderators.
This is an example of how we segment our audience and our community of writers.
We have a webform on the site that allows anyone to contact us with a story lead or idea. We get some SPAM, but we get some really good posts through our webform.
Many of these submissions end up being a one-time post, but some of authors have the potential contribute more.
My team nutures the authors that have well-performing content and gauge their interest in writing for us once a month. They are added to our writers-list where we send opportunities about every two weeks. We launched our writers-list in August and have added more than 200 people.
We invest most of our time and resources to our moderator program.
This is the most important slides of this presentation. I’d like you to meet Remy, Nicole, Robin, Luis, David, Marcus, Phil, Aseem, Scott, Joshua, Don, Nitish, and Jason. Remy was a moderator, but recently joined Fedora so now he's an advisor.
This is the foundation of our community.
This is the future of marketing.
Let me tell you how this all starting:
First year we celebrated our community
Launched a points and badge system
Started giving out more community awards
Launched community moderator v1 and v2
One thing we need: More diversity, more women, more international contributors.
These volunteers write for us, help us find new writers and stories, help with social media, join a quarterly video conference, and do so much more. But they don’t do it for us, they do it for themselves. My team provides the support, guidance, editing, and other services while Red Hat supports the platform.
We dedicate a lot of my time to making sure their needs are met and that we are helping them achieve their goals.
Last year, we brought in nine moderators to Raleigh for an in-person strategy meeting. It was widely successful.
We will have our annual in-person meeting again in October. Well be sending all of them to the All Things Open conference and several of our them should have speaking opportunities at the conference.
This an example of the some of the awards that we give out every year. Last year, we awarding outstanding community members with:
People’s Choice, Reader’s Choice
Moderator’s Choice, Social Sharer
Conversation Starter
This year, we added Emerging Contributor and Best Interview categories.
Each month we highlight a community member as a top contributor in our community spotlight.
Our points and badge system was developed to entice participation but was really to help my team identify community members who were participating.
We didn’t implement it for gamification, it’s all about participation. A side effect was to also combat against Blackhat SEO—where SPAMmers would sign up to get links on our site. We hide any profiles that don’t earn 10 points.
What does our quiver of tools look like to get the job done for Opensource.com?
We’ll take a quick look at some of these, but I’ll point out that many of the tools listed on your right are primarily for communication.
Email, mailing lists, IRC, and social media are primary ways that we communicate with our community and moderators and also allows us to interact with our readers and potential writers.
The unfortunate part of today’s reality is that you need to be available on multiple channels. And that means that you need to be where your audiences is. For my team, we have to balance time with where we get the most return.
Drupal is the CMS that we chose to build our community on. When making the technical decision five years ago, it really came down to Drupal, Wordpress, and Joomla.
If we just wanted a blog, we would have gone with Wordpress. We decided on Drupal for several reasons, including the ability to build a robust, community platform but also because of its support from an enterprise-level provider.
Drupal does require a higher level of technical expertise, but the investment has been worth it for us. And, it's open source, which was a requirement to maintain our brand integrity.
One of the tools we spend a lot of time in is Omniture. It’s similar to Google Analytics. We monitor page views, visitors, campaigns, and lots of data that helps us make decisions about the future of the site.
What type of content is performing well and who syndicates the content.
Etherpad is a light-weight Google Doc. We use Etherpad internally for meetings notes, scratch pads, and first drafts for documentation.
Etherpad allows multiple users to collaborate on a document.
We use several Google Docs, both internally and externally. This is a view of one of our dashboards that keeps track of publication statistics and high-level omniture data such as page views, unique visits, search traffic, and referral traffic.
We also use Google Docs to collaborate with our moderators during our weekly moderator meeting. Our moderators also use this to assemble our weekly news and share important social media items.
Internally at Red Hat, we call this platform Mojo. It’s a collaborative solution from Jive.
My team documents just about everything on Mojo. We know how to perform each other jobs and we document the tasks that each of us do.
Our strategy, how to run reports, how to perform the daily health check--it’s all written down in a step-by-step format.
Although my team does provide value for the tasks that they perform, the real value is the creativity and the new ideas that progress our platform and publication.
The up-front investment to document what we do pays off in the long-term.
We use Moz, formerly SEO moz, to monitor our SEO and keyword rankings.
Moz crawls our site every week and reports on our site health as well as our SEO rankings.
We will look at some of our rankings in just a few minutes.
This was just a brief deep-dive into some of the tools that makes my team successful. Now let’s take a look at some of the results we track.
More than 60% of our content comes from the open source community. Our content strategy helps us achieve this goal.
Our themed-content weeks and partnering with events as media sponsors allows us to find the most relevant and interesting people in open source to share their story.
Getting people to contribute and write for free is not an easy task. But when you have a robust platform with impressive results, it does get a little easier.
This is a view of our referral traffic from last month. As you can see, more than 50% of our traffic is coming from search.
And 10-15% of our traffic comes from social media. We’re happy to invest the time for this result.
Our Twitter account has more than 23k followers, plus everyone in this room @opensourceway
Our Facebook page has more than 117k fans.
All of our social media efforts are organic, no paid media.
Our SEO audit has paid off. We corrected some unintentional bad SEO practices and started paying attention to on-page SEO, page titles, and tagging. Again, we write naturally, but on strategic topics.
For example, we noticed that people were getting to our site by searching for the term “open source” but bouncing. So we created a What is open source page that now generates 20k page views a month and is #1 is search results.
We are now proactive in creating evergreen resource content such as What is OpenStack, What is open gaming, what is open access, and what is open education—and this is a main driver for our content strategy.
This is the traffic to our site from day one. You can see we were pretty steady for a while.
Then in May 2013, the triple play happened for us. We recovered from Google Panda, we were accepted to Google News, and we started publishing more quality content after launching our community moderator program in February of 2013.
With a renewed focus on community contributions, the results speak for themselves.
We’ve experienced tremendous growth over the past year and half and now we just want to keep the machine going.
What we've learned over the past five years is that community is everything. My team rewards the behaviors that help us meet our goals and we are always on the look-out for the next contribution and our next community moderator.
Finding these advocates is not easy. It takes work and it takes a lot of one-on-one time. But that investment will pay off later.
When you consider the limits we have between time, money, and resources, the future choices should be simple:
Invest in your community advocates and the programs that invest in them.
We are fulfilling our mission, and it’s amazing to work on a project that Red Hat executives are very supportive of.
I want to wrap up with a few lessons learned and take a look at what the future holds for Opensource.com.
With all the said, I hope that what I’ve presented today gives you some insight into many of the components that have made Opensource.com the success it is today.
I would like to challenge everyone here to take what you’ve learned today about our experience and help your own communities grow.
Define your community, build your community, and nuture it. Community building is the future of marketing. If you’re not spending time building programs and finding your advocates, then your competition will.
Thank you.