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Mountain Bike Tourism  and Community Development in British Columbia, Canada: Critical Success Factors for the Future  Presented by: Ray Freeman Royal Roads University Mountain Bike Tourism Australian Cycle Tourism Conference Canberra - February 2 nd , 2012
Purpose Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mountain Bike Tourism
Mountain Bike Tourism Kalamalka Lake, Cosen’s Bay Trail, Okanagan Valley, Vernon, BC
Why Mountain Bike Tourism?  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Mountain Bike Tourism
Potential Community Benefits  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mountain Bike Tourism
British Columbia: Cluster Example  Mountain Bike Tourism Source:  http://www.th.gov.bc.ca/seatosky/RFQ/maps/Corridor_Map.pdf Vancouver Island is 460 Km in length
Sea to Sky Corridor (Cluster)  Mountain Bike Tourism Source:  http://www.sitesandtrailsbc.ca/documents/sea-to-sky-trail-strategy.pdf
Sea to Sky Economic Impact Study Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get there?  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Success Factors  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diversity of Tourism Product  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration Process  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration Process Strategy  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mountain Bike Tourism Transporters (2008) By Chris Paul Tsartlip First Nations Artist Mt. Seymour, North Shore of Vancouver, B.C.
Conceptual Framework for Community-Based Mountain Bike Tourism Development   ,[object Object],[object Object],[object Object],[object Object],[object Object],Mountain Bike Tourism
Mountain Bike Tourism Contingent Factors (Emerging Clusters) Non-Contingent Factors (Maturing Clusters) Innovation / Outlier Strategies / Alternative Factors and Approaches
Contingent Factors   (Emerging Cluster)   Mountain Bike Tourism
Non-Contingent Factors   (Maturing Cluster)  Mountain Bike Tourism Transporters (2008) By Chris Paul Tsartlip First Nations Artist
Mountain Bike Tourism ,[object Object]
[object Object],Mountain Bike Tourism Teachers Drum (2004) By Chris Paul Tsartlip First Nations Artist Painted deer hide drum
Case-Study Research Example Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSF: Examples of Funding Sources (Public / Private / In-Kind) Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mountain Bike Tourism Whale Paddle (2005) By Chris Paul Tsartlip First Nations Artist Painted ash Burnt Bridge, Cowichan Lake, B.C.
Summary  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],Conservation Drum (2006) By Chris Paul Tsartlip First Nations Artist Painted deer hide drum
Mountain Bike Tourism Super-D Race, Hartland, Victoria, BC
Mountain Bike Tourism Questions? Ray Freeman +001.250.744.5653 +001.250.893.3191 [email_address] [email_address] Twitter: @LeftCoastInsite http://ca.LinkedIn.com/in/rayfreeman www.Facebook.com/rayrfreeman Skype: ray.freeman.ism   Graduate Paper: http://t.co/3ZZWPJ3
Methodology Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Delphi Technique Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purposive Selection Criteria Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Frame Mountain Bike Tourism 1. Mountain Bike Resorts  2. Commercial Tour Operators  3. Destination Marketing Organizations  4. First Nations  5. Industry Groups (Mountain Bike Clubs)  6. Mountain Bike Tourism Services (accommodation, food retail,  rental, transport)  7. Provincial Government Agencies  8. Regional & Municipal Governments  9. Trail Stewardship Groups  10. Private Landowners  11. Event Organizers (festivals/races)  12. Educational Institutions  13. Mountain Bike Consultants  14. Insurance Experts  15. Athletes and Professional Mountain Bikers Source: Tourism British Columbia (2010)
Survey…Instrument ,[object Object],[object Object],[object Object],Mountain Bike Tourism
Circular Model of Mixed Research Mountain Bike Tourism Source: Veal (2006)
Collection & Analysis ,[object Object],[object Object],[object Object],Mountain Bike Tourism
Population Behaviour Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object]
Round One  Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Round Two Mountain Bike Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Round Three ,[object Object],[object Object],[object Object],[object Object],[object Object],Mountain Bike Tourism
Summary of Methodological Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],Mountain Bike Tourism
Mountain Bike Tourism Questions? Ray Freeman +001.250.744.5653 +001.250.893.3191 [email_address] [email_address] Twitter: @LeftCoastInsite http://ca.LinkedIn.com/in/rayfreeman www.Facebook.com/rayrfreeman Skype: ray.freeman.ism   Graduate Paper: http://t.co/3ZZWPJ3

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Ray freeman aus mtn bike tourism conference presentation - critical success factors - feb-2-2012

  • 1. Mountain Bike Tourism and Community Development in British Columbia, Canada: Critical Success Factors for the Future Presented by: Ray Freeman Royal Roads University Mountain Bike Tourism Australian Cycle Tourism Conference Canberra - February 2 nd , 2012
  • 2.
  • 3.
  • 4. Mountain Bike Tourism Kalamalka Lake, Cosen’s Bay Trail, Okanagan Valley, Vernon, BC
  • 5.
  • 6.
  • 7.
  • 9. British Columbia: Cluster Example Mountain Bike Tourism Source: http://www.th.gov.bc.ca/seatosky/RFQ/maps/Corridor_Map.pdf Vancouver Island is 460 Km in length
  • 10. Sea to Sky Corridor (Cluster) Mountain Bike Tourism Source: http://www.sitesandtrailsbc.ca/documents/sea-to-sky-trail-strategy.pdf
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Mountain Bike Tourism Transporters (2008) By Chris Paul Tsartlip First Nations Artist Mt. Seymour, North Shore of Vancouver, B.C.
  • 18.
  • 19. Mountain Bike Tourism Contingent Factors (Emerging Clusters) Non-Contingent Factors (Maturing Clusters) Innovation / Outlier Strategies / Alternative Factors and Approaches
  • 20. Contingent Factors (Emerging Cluster) Mountain Bike Tourism
  • 21. Non-Contingent Factors (Maturing Cluster) Mountain Bike Tourism Transporters (2008) By Chris Paul Tsartlip First Nations Artist
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Mountain Bike Tourism Whale Paddle (2005) By Chris Paul Tsartlip First Nations Artist Painted ash Burnt Bridge, Cowichan Lake, B.C.
  • 27.
  • 28. Mountain Bike Tourism Super-D Race, Hartland, Victoria, BC
  • 29. Mountain Bike Tourism Questions? Ray Freeman +001.250.744.5653 +001.250.893.3191 [email_address] [email_address] Twitter: @LeftCoastInsite http://ca.LinkedIn.com/in/rayfreeman www.Facebook.com/rayrfreeman Skype: ray.freeman.ism Graduate Paper: http://t.co/3ZZWPJ3
  • 30.
  • 31.
  • 32.
  • 33. Sample Frame Mountain Bike Tourism 1. Mountain Bike Resorts 2. Commercial Tour Operators 3. Destination Marketing Organizations 4. First Nations 5. Industry Groups (Mountain Bike Clubs) 6. Mountain Bike Tourism Services (accommodation, food retail, rental, transport) 7. Provincial Government Agencies 8. Regional & Municipal Governments 9. Trail Stewardship Groups 10. Private Landowners 11. Event Organizers (festivals/races) 12. Educational Institutions 13. Mountain Bike Consultants 14. Insurance Experts 15. Athletes and Professional Mountain Bikers Source: Tourism British Columbia (2010)
  • 34.
  • 35. Circular Model of Mixed Research Mountain Bike Tourism Source: Veal (2006)
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Mountain Bike Tourism Questions? Ray Freeman +001.250.744.5653 +001.250.893.3191 [email_address] [email_address] Twitter: @LeftCoastInsite http://ca.LinkedIn.com/in/rayfreeman www.Facebook.com/rayrfreeman Skype: ray.freeman.ism Graduate Paper: http://t.co/3ZZWPJ3

Editor's Notes

  1. http://vimeo.com/35428031
  2. Photo Credit: S. Freeman
  3. Photo Credit: R. Freeman
  4. http://www.th.gov.bc.ca/seatosky/RFQ/maps/Corridor_Map.pdf Vancouver Island is 460 Km in length
  5. Source: http://www.th.gov.bc.ca/seatosky/RFQ/maps/Corridor_Map.pdf
  6. Figures in Canadian Dollars
  7. core CSF`s derived from: Wilson, S., Fesenmaier, D., Fesenmaier, J., & van Es, J. (2001). Factors for Success in Rural Tourism Development. Journal of Travel Research , 40 (2), 132 ; Basic Elements for Mtn Bike Tourism(MTBA, 2010); BC Community Development Assessment Framework (Tourism BC, 2008); and Delphi study participants (2011).
  8. Diversity of product
  9. Stakeholder Integration applied to cycling tourism
  10. Photo Credit: R. Freeman
  11. core CSF`s derived from: Wilson, S., Fesenmaier, D., Fesenmaier, J., & van Es, J. (2001). Factors for Success in Rural Tourism Development. Journal of Travel Research , 40 (2), 132 ; Basic Elements for Mtn Bike Tourism(MTBA, 2010); BC Community Development Assessment Framework (Tourism BC, 2008); and Delphi study participants (2011)*.
  12. Abundance (2008) By Chris Paul Tsartlip First Nations Artist Sandblasted salvaged old growth red cedar core CSF`s derived from: Wilson, S., Fesenmaier, D., Fesenmaier, J., & van Es, J. (2001). Factors for Success in Rural Tourism Development. Journal of Travel Research , 40 (2), 132 ; Basic Elements for Mtn Bike Tourism(MTBA, 2010); BC Community Development Assessment Framework (Tourism BC, 2008); and Delphi study participants (2011)*.
  13. Photo Credit: R. Freeman
  14. Photo Credit: R. Freeman
  15. Photo credit: SIMBS.com
  16. 57% average response rate across three rounds.