Adventure tourism involves physical activities, cultural exchange, or interaction with nature that provide excitement by pushing participants outside their comfort zone. It may involve some risk or physical/mental effort. Activities range from soft adventures like hiking and cycling to hard adventures like mountaineering and whitewater rafting. Soft adventures have lower physical demands and risks while hard adventures require greater fitness and technical skills. Soft adventures appeal to a wider audience as they can be done by first-timers on shorter tours with lower budgets and risks.

1. Adventure Tourism Adventuretourism.wordpress.com Hillary Jenkins, Otago Polytechnic 2008

2. + What is it ? Who does it ? Adventure Tourism

3. Definition: Tourism that combines physical activity, cultural exchange, or interaction and an engagement with nature

5. Mountaineering Trekking Walking Bungee jumping Rock climbing White water rafting Kayaking Canoeing Fishing jungle Visit safaris Hang gliding Paragliding Mountain biking Road cycling Skiing snowboarding Ski mountaineering Scuba diving Snorkelling Wind surfing Caving cooking Staying on a sheep farm Bird & animal watching… this list goes on and on and on…

10. Check out the following websites: www.advsouth.co.nz www.flyingkiwi.com – watch the youtube clip www.countrywalkers.com – look at the Destination Slideshows www.puretrailsnewzealand.co.nz www.wildernesslodge.co.nz Who do you think are the target audiences?

14. Why?? Hard adventure appeals to a more specific audience Hard adventure