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Acting outside
the design box.
Alexandra Deschamps-Sonsino
@iotwatch
alex@designswarm.com
This is not a talk.
This is an invitation to act.
Good Night Lamp London internet of
things meetup
Consultancy
2016: a year to remember.
Remember what?
The noise of time.
How to turn
an event
into a discussion
into a community action
into results.
How to turn
an event
into a discussion
into a community action
into results
in design.
How to turn
an event
into a discussion
into a community action
into results
in business.
How to turn
an event
into a discussion
into a community action
into results
in cities and our countryside.
How to turn
an event
into a discussion
into a community action
into results
in society.
To design should be about action.
To design should be about action
while being aware of the consequences.
To design should be about action
while being aware of the consequences
on society.
To design should be about action
while being able to identify the
hypocrisy of our time.
1950s bedsit 2016 co-living space ‘The Collective’
Poverty was described as spending
over 50% of your income on rent.
Not every act of design
has a capitalist impact.
But every act of design
has a social impact.
Stewart Brand
The Eames
Buckminster Fuller
Tibor Kalman
Design is not a race
it’s a marathon.
Design is not a race
it’s a marathon
with your hands tied behind your back
(sometimes).
‘Why is it so hard to design a website for government’
Why is it so hard to work with government
But sometimes there’s a downward
slope to the marathon.
Companies that need help
and have very little funding.
Companies that need help
and have very little funding
and may never raise very much.
Companies that need help
and have very little funding
and may never raise very much
But are incredible.
Companies that need help
and have very little funding
and may never raise very much
But are incredible
and local!
Air Quality Egg
Farmbot.io
opensourceecology.org
Gamaya
Why isn’t design core
to these companies development?
99 problems.
I.P.
Legal
Product design
Hardware design
Embedded software
Connectivity issues
Middleware
APIs
User Experience
Prototyping
Certification
Financing
Sales & Marketing
Manufacturing
Assembly
Distribution
Returns
Some of which relates to design
I.P.
Legal
Product design
Hardware design
Embedded software
Connectivity issues
Middleware
APIs
User Experience
Prototyping
Certification
Financing
Sales & Marketing
Manufacturing
Assembly
Distribution
Returns
So design is out of action until it’s too late.
How do you change the role
of design?
By showing up but also…
Build meaningful
collaborative projects with no clients.
thegoodhome.org
Build communities
with no ROI.
Iot.london
Build ideas
that are free to use
and open to collaboration.
madenearyou.org
Only then can you
act outside of the
design box.
Good luck.
designswarm.com
goodnightlamp.com
iot.london
thegoodhome.org
madenearyou.org
Alexandra Deschamps-Sonsino
@iotwatch
alex@designswarm.com

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