The document provides 5 ideas for companies to reframe their corporate innovation activities. It suggests examining the physical and psychological spaces made for new ideas, whether deep thinking is encouraged over constant partial attention, who is in charge of having new ideas and if they stay long enough to have an impact, how staff turnover affects innovation efforts, and provides contact information for further resources.

1. 5 ideas
to reframe
your corporate
innovation activities
Alexandra Deschamps-Sonsino
alex@designswarm.com
@iotwatch

2. Think about the space
you make for new ideas.
Physical vs. Virtual
Individual vs. Collective
Psychological

3. Are you encouraging deep
thinking or constant
partial attention?
This can happen at home
as well as at the office.
Examine your calendar
closely.

4. Who is in charge of having
new ideas?
Do they stick around long
enough to have an impact?
If they do, are they open
to new contributors?

5. No matter how much
you invest in interior
design, you’re probably
not innovating as
much as you think you
are if your staff turnover
is high.

6. Thanks.
designswarm.com/books
Alexandra Deschamps-Sonsino
alex@designswarm.com
@iotwatch