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GENDER AND WOMEN’S EMPOWERMENT IN THE CLEAN
COOKING SECTOR
SCALING ADOPTION OF CLEAN COOKING SOLUTIONS THROUGH WOMEN’S
EMPOWERMENT
Why does the sector need to
focus on women and gender
issues?
Women, as the users, will ultimately determine use and
adoption
Women entrepreneurs are an untapped resource
– Women are the fastest growing cohort of
entrepreneurs and business owners in many
developing countries
Women entrepreneurs can better reach female consumer
segments and increase overall sales
Women can enhance development impacts
– Women reinvest 90% of their earnings back into
their families and communities
Has anyone seen evidence of this first hand?
Let’s share a few experiences.
Gender-informed practices have two important
outcomes for the clean cooking sector:
So if we know it is critical, why isn’t everyone focused on
it? What are the challenges around scaling women’s
empowerment, entrepreneurship, and addressing gender?
Capacity of implementing
organizations to address gender
and women’s entrepreneurship
needs to be strengthened:
- Resource Guide
- Gender capacity building through
Capacity Development Facility
- Empowered Entrepreneur Training
Handbook
Financing needed for gender
components of cookstove and
fuel projects:
- Women’s Empowerment Fund
Need increased evidence of
the specific gender impacts
in the sector:
- 3 gender studies recently
released
- Applied research and M&E
for Alliance grants
Value chain :
– Best practice for integrating women into each
segment
– Case studies that show application of best practices
– Linking best practices with tools and resources
• All tools can be downloaded at
www.cleancookstoves.org/gender
PRODUCT
DESIGN PRODUCTION
CONSUMER
FINANCE
SUPPLIER
FINANCE DISTRIBUTION
AFTER-SALES
SERVICE
Universal Best Practices
• Conduct analysis to understand gender roles and dynamics in a
community
• Develop a strategy to engage men
• Schedule times and locations of meetings/activities around
women’s availability and remain flexible
• Identify and build strong local partnerships with trusted individuals
and organizations; Strongly consider working with women’s groups
• Conduct gender sensitive training on relevant topics; Offer
continuous training opportunities and mentorship
• Examples of interesting tools:
– Tips for conducting a gender analysis at the activity or project level
– Toolkit on engaging men and boys
– Monitoring form for measuring sustainability of women’s groups
– Business training toolkit for women
PRODUCT
DESIGN
Women’s input in design
is critical. Engaging
women can help
generate demand,
create appropriate
products, and increase
adoption.
Best Practices
• Conduct household
questionnaires and surveys, as
well as one on one discussions
• Conduct expert interviews
• Conduct focus group discussions
• Conduct cookstove
performance tests with users in
the field to ensure performance
• Observe women cooking on
both their traditional cookstoves
and with the improved models
• Conduct cookstove field trials
and gather feedback
EcoZoom Case Study
• Focus group discussions
 Explore market needs and design concepts with women-only and mixed
gender groups
• Controlled cooking tests
 Functionality and efficiency
• In-home cookstove trials
 Testing with 5-10 women for 1-2 months,
frequent visits
• Small-scale pilots with 100-500 women cooks
 Gather data to reveal trends and inform
modifications
• One-on-one discussions
 Feedback for modifications and improvements
• Engaging men
 Consult with male village leaders before entering community
 One-on-one discussions
 Include in field testing
Best Practices
• Integrate livelihood
opportunities for women
in manufacturing
processes that involve
producing components
locally
• Work with women’s
groups or create groups of
women to scale efforts,
build capacity, and provide
a support system
• Provide training on quality
assurance and quality
control; Provide
production manuals
PRODUCTION
Women can be
economically empowered
in the production of clean
cookstoves. As producers,
women become experts in
the products they use
regularly and are likely to
further help generate
awareness and demand
among a wider cadre of
consumers.
GERES Case Study
• Focus group discussions
 Explore market needs and
design concepts with women-only and
mixed gender groups
• Controlled cooking tests
 Functionality and efficiency
• In-home cookstove trials
 Testing with 5-10 women for 1-2 months,
frequent visits
• Small-scale pilots with 100-500 women cooks
 Gather data to reveal trends and inform
modifications
• One-on-one discussions
 Feedback for modifications and improvements
• Engaging men
 Consult with male village leaders before entering community
 One-on-one discussions
 Include in field testing
Best Practices
• Educate women’s groups
on how to access consumer
finance as a group
• Emphasize money
management and savings in
trainings
• Consider flexible repayment
plans, micro-consignment,
or rent-to-own schemes
• Consider providing
consumer finance directly
through the project or
develop partnerships to
provide direct access to
credit for product purchases
• If working with financial
institutions, provide support
to make them comfortable
lending to women, as well
as education working with
women clients
CONSUMER
FINANCE
Consumer finance options
enable women to
purchase clean cooking
solutions. When diverse
finance options are
available to purchase
expensive products,
consumer have more
purchasing power and are
able to consider higher-
priced, but better quality
options.
SEWA Case Study
• Consider flexible repayment plans
 Purchase improved cookstove and solar lantern through installment
payments
• Provide consumer finance directly through partnerships to provide direct
access to credit for product purchases
 Partner with IFC to provide
accessible loans to purchase
clean energy products
• Support financial institutions
through education on working
with women clients
 Set up information systems
and processes to manage loans
 Training staff to better serve
rural women
Best Practices
• Train women borrowers on
financial management and
provide mentorship
• Ensure women have equal
access to innovative
finance mechanisms
• When working with
financial institutions,
provide financial support to
reduce their risk lending to
cooking sector businesses;
Conduct education and
advocacy to lend to women
energy entrepreneurs
• Organize women borrowers
into groups or networks in
order to access and/or
repay loans more efficiently
• Create flexible terms such
as low interest rates and
small repayment
SUPPLIER
FINANCE
Women-led businesses have
a unique role to play in the
cooking sector. They have
direct access to
consumers and can expand
access to a variety of clean
cooking products. Women-led
businesses are often unable
to obtain loans or connect
directly with investors, and
need training to support their
business and its growth.
Negros Women for Tomorrow
Foundation (NWTF) Case Study
• Create flexible terms
 Women have the option of selecting 6 or 12-month loan terms
• Organize women borrowers into groups or networks to access loans
 Energy loan repayments made on a weekly basis at usual group meetings
• Ensure women have equal access to innovative finance mechanisms
 Clients can take out more than one loan at a time, and the exact number
depends on their credit record
 Ensures clients are not forced to choose between investing in improved energy
and accessing financing for their critical working capital needs
Credit: nwtf.org
DISTRIBUTION
Women can be the key
to scaling distribution.
Women have access to
hard-to-reach
households, can utilize
woman-to- woman
marketing techniques,
and are trusted
promoters of
household products
among their peers.
Best Practices
• Create selection criteria
• Create market maps and emphasize
customer service within trainings
• Offer trial periods
• Provide an entrepreneur starter
package
• Use gender-informed marketing
messages/methods
• Create a tiered system of
accountability
• Provide incentives
• Provide opportunities for successful
women to share their experiences
and take on leadership roles
• Engage intermediaries and work
with men to provide transportation
support
• Create central product hubs
VERC Case Study
• Create selection criteria
 Targets set for # of women entrepreneurs; ~60% of
employees women
 Engaging women field workers who have access to user
kitchens (access by others is limited due to socio-cultural
constraints)
• Use gender-informed marketing messages/methods
 Employs participatory assessment to achieve community buy-in and raise
awareness. Including courtyard meetings for households; school sessions;
film showings for entrepreneurs
• Offer continuous training opportunities
 Capacity build of project staff and community catalysts for demand creation
and social marketing
 Training on Entrepreneurship Development, including empowerment and
leadership training with women entrepreneurs (forthcoming)
 Conduct workshops to share best practice around women’s empowerment
with partner organizations and other relevant stakeholders
• Identify and build strong local partnerships
 Community action committees as entry point into new communities
Credit: verc.org
Kopernik Case Study
• Provide an entrepreneur starter package
 Women receive the technology on consignment and earn a margin
on each sale
• Offer continuous training opportunities
 Training and mentoring program to empower women with key
business and product knowledge
• Provide opportunities for successful women
 Wonder women’s empowerment journey: from joining, undergoing
training, running businesses, receiving mentoring, to graduating from
the program
• Create selection criteria
 Local woman as both sales agents and empowered micro-social
entrepreneurs to optimize their integral role in the community and
maximize empowerment
AFTER-SALES
SERVICE
Women are well-
positioned to ensure
proper maintenance and
care of improved cooking
solutions. Woman- to-
woman knowledge
transfer in maintenance
is often more effective
than man-to-woman
knowledge transfer,
particularly in
conservative
communities. Women
have direct access to
users.
Best Practices
• Offer product trial periods
• Provide support networks
and oversight
• Provide warranties with
women servicing repair
and/ or maintenance needs
• Emphasize technology,
repair, after-sales, and
customer service within
trainings
• Create central energy hubs
where maintenance and
service can take place
• Encourage the use of or
provide mobile phones
*Tool Examples:
• Warranty Examples
• How to Create an Upesi Stove Guide
SURE Case Study
• Provide warranties
 Women entrepreneurs provide after-sales services
• Product trial periods
 Potential customers offered 8-day trial to test products
• Emphasize technology, repair, after-sales, and customer service within
trainings
 Training includes repair, maintenance, and customer service
 Place orders using mobile phones
• Provide support networks and oversight
 Establish women-led energy hubs for production, distribution, and
after-sales service
• Engaging men
 Ensure family endorsement when selecting women entrepreneurs
A Call to Action
Partners can continuously and actively:
– Understand gender dynamics
– Be flexible and considerate of women’s availability
– Build strong local partnerships
– Create livelihoods that work for women
– Train, mentor, and train again
– Be innovative
Alliance commitment:
- Finance women’s empowerment projects and help scale
successful approaches
- Gender capacity building in Alliance’s Capacity Development
Facility
- Provide support and guidance on M&E
- Continue to build evidence

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Gender and Women's Empowerment in the Clean Cooking Sector

  • 1. GENDER AND WOMEN’S EMPOWERMENT IN THE CLEAN COOKING SECTOR SCALING ADOPTION OF CLEAN COOKING SOLUTIONS THROUGH WOMEN’S EMPOWERMENT
  • 2. Why does the sector need to focus on women and gender issues? Women, as the users, will ultimately determine use and adoption Women entrepreneurs are an untapped resource – Women are the fastest growing cohort of entrepreneurs and business owners in many developing countries Women entrepreneurs can better reach female consumer segments and increase overall sales Women can enhance development impacts – Women reinvest 90% of their earnings back into their families and communities Has anyone seen evidence of this first hand? Let’s share a few experiences.
  • 3. Gender-informed practices have two important outcomes for the clean cooking sector:
  • 4. So if we know it is critical, why isn’t everyone focused on it? What are the challenges around scaling women’s empowerment, entrepreneurship, and addressing gender? Capacity of implementing organizations to address gender and women’s entrepreneurship needs to be strengthened: - Resource Guide - Gender capacity building through Capacity Development Facility - Empowered Entrepreneur Training Handbook Financing needed for gender components of cookstove and fuel projects: - Women’s Empowerment Fund Need increased evidence of the specific gender impacts in the sector: - 3 gender studies recently released - Applied research and M&E for Alliance grants
  • 5. Value chain : – Best practice for integrating women into each segment – Case studies that show application of best practices – Linking best practices with tools and resources • All tools can be downloaded at www.cleancookstoves.org/gender PRODUCT DESIGN PRODUCTION CONSUMER FINANCE SUPPLIER FINANCE DISTRIBUTION AFTER-SALES SERVICE
  • 6. Universal Best Practices • Conduct analysis to understand gender roles and dynamics in a community • Develop a strategy to engage men • Schedule times and locations of meetings/activities around women’s availability and remain flexible • Identify and build strong local partnerships with trusted individuals and organizations; Strongly consider working with women’s groups • Conduct gender sensitive training on relevant topics; Offer continuous training opportunities and mentorship • Examples of interesting tools: – Tips for conducting a gender analysis at the activity or project level – Toolkit on engaging men and boys – Monitoring form for measuring sustainability of women’s groups – Business training toolkit for women
  • 7. PRODUCT DESIGN Women’s input in design is critical. Engaging women can help generate demand, create appropriate products, and increase adoption. Best Practices • Conduct household questionnaires and surveys, as well as one on one discussions • Conduct expert interviews • Conduct focus group discussions • Conduct cookstove performance tests with users in the field to ensure performance • Observe women cooking on both their traditional cookstoves and with the improved models • Conduct cookstove field trials and gather feedback
  • 8. EcoZoom Case Study • Focus group discussions  Explore market needs and design concepts with women-only and mixed gender groups • Controlled cooking tests  Functionality and efficiency • In-home cookstove trials  Testing with 5-10 women for 1-2 months, frequent visits • Small-scale pilots with 100-500 women cooks  Gather data to reveal trends and inform modifications • One-on-one discussions  Feedback for modifications and improvements • Engaging men  Consult with male village leaders before entering community  One-on-one discussions  Include in field testing
  • 9. Best Practices • Integrate livelihood opportunities for women in manufacturing processes that involve producing components locally • Work with women’s groups or create groups of women to scale efforts, build capacity, and provide a support system • Provide training on quality assurance and quality control; Provide production manuals PRODUCTION Women can be economically empowered in the production of clean cookstoves. As producers, women become experts in the products they use regularly and are likely to further help generate awareness and demand among a wider cadre of consumers.
  • 10. GERES Case Study • Focus group discussions  Explore market needs and design concepts with women-only and mixed gender groups • Controlled cooking tests  Functionality and efficiency • In-home cookstove trials  Testing with 5-10 women for 1-2 months, frequent visits • Small-scale pilots with 100-500 women cooks  Gather data to reveal trends and inform modifications • One-on-one discussions  Feedback for modifications and improvements • Engaging men  Consult with male village leaders before entering community  One-on-one discussions  Include in field testing
  • 11. Best Practices • Educate women’s groups on how to access consumer finance as a group • Emphasize money management and savings in trainings • Consider flexible repayment plans, micro-consignment, or rent-to-own schemes • Consider providing consumer finance directly through the project or develop partnerships to provide direct access to credit for product purchases • If working with financial institutions, provide support to make them comfortable lending to women, as well as education working with women clients CONSUMER FINANCE Consumer finance options enable women to purchase clean cooking solutions. When diverse finance options are available to purchase expensive products, consumer have more purchasing power and are able to consider higher- priced, but better quality options.
  • 12. SEWA Case Study • Consider flexible repayment plans  Purchase improved cookstove and solar lantern through installment payments • Provide consumer finance directly through partnerships to provide direct access to credit for product purchases  Partner with IFC to provide accessible loans to purchase clean energy products • Support financial institutions through education on working with women clients  Set up information systems and processes to manage loans  Training staff to better serve rural women
  • 13. Best Practices • Train women borrowers on financial management and provide mentorship • Ensure women have equal access to innovative finance mechanisms • When working with financial institutions, provide financial support to reduce their risk lending to cooking sector businesses; Conduct education and advocacy to lend to women energy entrepreneurs • Organize women borrowers into groups or networks in order to access and/or repay loans more efficiently • Create flexible terms such as low interest rates and small repayment SUPPLIER FINANCE Women-led businesses have a unique role to play in the cooking sector. They have direct access to consumers and can expand access to a variety of clean cooking products. Women-led businesses are often unable to obtain loans or connect directly with investors, and need training to support their business and its growth.
  • 14. Negros Women for Tomorrow Foundation (NWTF) Case Study • Create flexible terms  Women have the option of selecting 6 or 12-month loan terms • Organize women borrowers into groups or networks to access loans  Energy loan repayments made on a weekly basis at usual group meetings • Ensure women have equal access to innovative finance mechanisms  Clients can take out more than one loan at a time, and the exact number depends on their credit record  Ensures clients are not forced to choose between investing in improved energy and accessing financing for their critical working capital needs Credit: nwtf.org
  • 15. DISTRIBUTION Women can be the key to scaling distribution. Women have access to hard-to-reach households, can utilize woman-to- woman marketing techniques, and are trusted promoters of household products among their peers. Best Practices • Create selection criteria • Create market maps and emphasize customer service within trainings • Offer trial periods • Provide an entrepreneur starter package • Use gender-informed marketing messages/methods • Create a tiered system of accountability • Provide incentives • Provide opportunities for successful women to share their experiences and take on leadership roles • Engage intermediaries and work with men to provide transportation support • Create central product hubs
  • 16. VERC Case Study • Create selection criteria  Targets set for # of women entrepreneurs; ~60% of employees women  Engaging women field workers who have access to user kitchens (access by others is limited due to socio-cultural constraints) • Use gender-informed marketing messages/methods  Employs participatory assessment to achieve community buy-in and raise awareness. Including courtyard meetings for households; school sessions; film showings for entrepreneurs • Offer continuous training opportunities  Capacity build of project staff and community catalysts for demand creation and social marketing  Training on Entrepreneurship Development, including empowerment and leadership training with women entrepreneurs (forthcoming)  Conduct workshops to share best practice around women’s empowerment with partner organizations and other relevant stakeholders • Identify and build strong local partnerships  Community action committees as entry point into new communities Credit: verc.org
  • 17. Kopernik Case Study • Provide an entrepreneur starter package  Women receive the technology on consignment and earn a margin on each sale • Offer continuous training opportunities  Training and mentoring program to empower women with key business and product knowledge • Provide opportunities for successful women  Wonder women’s empowerment journey: from joining, undergoing training, running businesses, receiving mentoring, to graduating from the program • Create selection criteria  Local woman as both sales agents and empowered micro-social entrepreneurs to optimize their integral role in the community and maximize empowerment
  • 18. AFTER-SALES SERVICE Women are well- positioned to ensure proper maintenance and care of improved cooking solutions. Woman- to- woman knowledge transfer in maintenance is often more effective than man-to-woman knowledge transfer, particularly in conservative communities. Women have direct access to users. Best Practices • Offer product trial periods • Provide support networks and oversight • Provide warranties with women servicing repair and/ or maintenance needs • Emphasize technology, repair, after-sales, and customer service within trainings • Create central energy hubs where maintenance and service can take place • Encourage the use of or provide mobile phones *Tool Examples: • Warranty Examples • How to Create an Upesi Stove Guide
  • 19. SURE Case Study • Provide warranties  Women entrepreneurs provide after-sales services • Product trial periods  Potential customers offered 8-day trial to test products • Emphasize technology, repair, after-sales, and customer service within trainings  Training includes repair, maintenance, and customer service  Place orders using mobile phones • Provide support networks and oversight  Establish women-led energy hubs for production, distribution, and after-sales service • Engaging men  Ensure family endorsement when selecting women entrepreneurs
  • 20. A Call to Action Partners can continuously and actively: – Understand gender dynamics – Be flexible and considerate of women’s availability – Build strong local partnerships – Create livelihoods that work for women – Train, mentor, and train again – Be innovative Alliance commitment: - Finance women’s empowerment projects and help scale successful approaches - Gender capacity building in Alliance’s Capacity Development Facility - Provide support and guidance on M&E - Continue to build evidence