My resume listing experience leading commercial offset and digital print sales efforts, e-Commerce marketing and leadership, as wells as project and program management.

1. COMMERCIAL OFFSET & DIGITAL PRINTING │W2P/E-COMMERCE│MARKETING STRATEGY
SALES TEAM LEADERSHIP │PRODUCT MARKETING │PROGRAM MANAGEMENT
SAM VIGNJEVIC, MBA, PMP
samvignjevic@gmail.com 864 202 1324 www.linkedin.com/in/samvignjevic01
116 E. Brittany Dr. Arlington Heights IL 60004
KEY ACCOMPLISHMENTS
General management- Transitioned corporate accounts from $2MM loss in 2013 into $600K of Operating Income
Sales team guidance- Exceeded corporate revenue target (103%) for 2014
E-commerce leadership- Print Professional Magazine “Rising Stars of 2010.”
Sales- Identified and on-boarded 3 print distributor franchises (gain of 1500+ new accounts)
Entrepreneurial hunter- Grew self-employed marketing services revenue to over $1million dollars
Marketing minded- Developed initiatives increasing E-commerce orders by 78%, unique website traffic by 22%*
*www.growll.com was only open to members of the print trade
PROFESSIONAL EXPERIENCE
6/2013-6/2015 Director, Product Marketing, Deluxe Corporation, Des Plaines, IL
Commercial offset product line management and support for www.deluxe.com, multiple internal
sales channels, 320+ Safeguard franchise distributors and P&L ownership of Chicago based
commercial print sales channel including sales team management.
 Gathered, analyzed and converted industry, customer, competitive and enterprise financial data
into a turnaround business plan focused on key account retention and increasing profitability.
 Created retail and distributor Customer Profiles based on market segment
 Retained key accounts: Avery, GameStop, IBM, Groupon, Siemens, Starbucks, and ABA.
 Improved gross margin and profitability after auditing business unit financial data and partnering
with finance, operations and HR to correctly allocate labor costs and update production standards.
 Account wins: Menards, Sterling Jewelers, American Osteopathic Association., Inner-workings.
5/2012- 5/2013 Sales and Marketing Consultant, Freelance Contractor, Atlanta, GA
Hired by marketing and printing companies to audit and improve the sales and marketing efforts for
themselves and their corporate clients.
 Streamlined lead generation processes for a division of McKesson Healthcare by developing and
incorporating Marketo marketing automation into their sales process.
 Delivered W2P workflow improvements and commercial printing customer agreement audits.
 Website, iOS app and Mar-com implementation team lead for Pfizer marketing agency.
10/2008–1/2012 Vice President, e-Commerce Sales & Marketing, Indexx, Inc.,Greenville, SC
General management of 2 sales divisions of a $15MM full service commercial printing company.
www.growll.com, a $5MM e-Commerce printing website and www.goburco.com, a $2.2MM provider
of printed products to the hospitality and golf course industries.
 Created and utilized competitor and customer research for strategy development and execution.
 Provided leadership to 50 employees in sales, marketing, customer service, prepress and design.
 Coordinated marketing messaging across website content, trade magazine ads, customer call
centers, tradeshow management, direct mail, SEM/SEO, email marketing and ad specialty items.
 Customer service oriented- Streamlined order entry, introduced instant PDF Proofs, enabled
customer team members to mitigate issues, extended service hours.
 Created reward program for team members certified by USPS for Mail Piece Design

2. 2 | P a g e - S a m V i g n j e v i c , M B A , P M P
8/2007-8/2008 Senior ProjectManager-Marketing, Walmart Stores, Inc.,Bentonville, AR
Marketing project team leader for Walmart Corporate Apparel, Baby and Jewelry departments and
liaison for agency partners. Key focus was ensuring Walmart brand compliance for seasonal and
merchant promotional in-store signage and direct mail programs.
 Accountable for monthly kit fulfillment to over 3000+ stores.
 Creative development business partner to Sr. Marketing Director.
 Directed RFP management and approval process.
5/2002-8/2007 Founder/Owner, Crabapple Marketing Production Company, Inc.,Roswell, GA
Incorporated freelance project management business into an S-Corp marketing reseller.
 Marketing collateral production and fulfillment to startup pharma company, Alimera Sciences.
 Print production and direct mail consulting and reselling to area marketing agencies.
2/2000-5/2002 Senior Manager,Abovo Marketing Group, Atlanta, GA
Management of marketing creative development and production for a top 10 Atlanta based
agency with dotcom client base.
11/1999-1/2000 Freelance Production Manager, Fletcher Martin Ewing,Atlanta, GA
Print management for Arby’s and Mrs. Winner’s Chicken newspaper and magazine advertising.
8/1999-11/1999 Print Production Manager, Working Design,Atlanta, GA
Print production and traffic management for boutique design firm.
3/1999-8/1999 Traffic Manager, Adair-Green Healthcare, Atlanta, GA
Creative project management for pharmaceutical and healthcare accounts.
10/1997-3/1999 Assistant Account Executive,Ernst-Van Praag, Inc.Atlanta, GA
Adverting and marketing production cost auditing for RJ Reynolds account.
10/1996-10/1997 Traffic Manager/Marketing Estimator, Long,Haymes & Carr, Winston-Salem, NC
Print creative development management for Wachovia, BellSouth and RJ Reynolds.
6/1996-10/1996 Advertising Traffic Manager, McKinney and Silver. Raleigh, NC
Creative management of Audi & Royal Caribbean Cruise Lines broadcast and print advertising.
EDUCATION AND CERTIFICATIONS
MBA, 5/2012. Southern Wesleyan University
B.S. Business Administration, 12/1995. Youngstown State University
Lean Six Sigma Greenbelt, 3/2008. Walmart Global Continuous Improvement
PMP, 10/2009. Project Management Institute