A short brief note about lead generation and its process,types,channels,importance.

1. lead generation
is the initiation of
consumer
interest or
enquiry into
products or
services of a
business.
LEAD
GENERATION

2. A person
interested
in a company’s
product.
LEAD

3. LEAD GENERATION
Process of attracting
customers.
Nurture them &
convince them.
Convert them into
paying customers.
LEAD GENERATION
PROCESS

4. LEAD TYPES
TYPE 1:
BASED ON INTEREST.
TYPE 2:
BASED ON ENRICHMENT.
TYPE 3:
BASED ON QAULIFICATION

5. TO FU:TOP OF THE TUNNEL
MO FU:MIDDLE OF THE
TUNNEL
BO FU:BOTTOM OF THE
TUNNEL
Leads need awareness.
Leads need nudging.
Leads need your
product /service.
LEAD GENERATION CHANNELS

6. WAYS TO GENERATE LEADS

7. ACQUIRE NEW CUSTOMERS
GROW YOUR
BUSINESS
BUILD CREDIBILITY
AND VALUE
IMPORTANCE
OF
LEAD
GENERATION

8. This case study covers how a commercial cleaning and
janitorial services franchise created leads.
CASE STUDY
The company had only a rudimentary web presence.
The company had no internet marketing.
No digital marketing strategy.
LOCAL B2B MARKETING: 150 % boost in Lead Generation

9. HOW?
WEBSITES ADDED PAID SEARCH
DIGITAL MARKETING
INITIATIVE
SED

10. LETS REVIEW THE CONCEPTS
LEAD TYPES
LEAD
GENERATION
CHANNELES
TOOLS OF LEAD
GENERATION
IMPORTANCE OF
LEAD GENERATION
LEAD
CASE STUDY

11. THANK YOU...
TEAM -8
Allwyn Shaji
Neha Mundada
Ashlin K Jayan
Fijas Ahamed
Soujanya
Loise Marie
Rahul M
Harish R
Hariesh Kumar