The document is a resume for Madeline Shefferly, a senior marketing and sales leader with over 30 years of experience in marketing, sponsorships, tradeshow, and event logistics management. She has held key marketing roles at major companies like Charter Communications, Coinstar, Comcast, DirecTV, and others. She is skilled in strategic marketing, tradeshow production, alliance sponsorships, budget management, and market research. Her career achievements include orchestrating strategic marketing campaigns that increased sales and profits, negotiating national licensing agreements, and creating in-house creative services to reduce costs.
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
RIBBON BLENDER
RIBBON BLENDER IS USED FOR POWDER MIXING WHERE MIXING IS CRUCIAL AND THERE ARE FLUFFY POWDERS LIKE TALCUM, ALSO WHERE SMALL INGREDENTS ARE TO MIXED WITH BIG QUANTITY.
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
RIBBON BLENDER
RIBBON BLENDER IS USED FOR POWDER MIXING WHERE MIXING IS CRUCIAL AND THERE ARE FLUFFY POWDERS LIKE TALCUM, ALSO WHERE SMALL INGREDENTS ARE TO MIXED WITH BIG QUANTITY.
Process Validation is Key important factor for the Pharmaceutical Industry to maintain Consistent Quality in product which claimed by the manufacturer.
An energetic sales professional with a track record of consistently increasing sales revenue in a competitive market. Strong networking skills able to generate qualifying sales every month. Excellent negotiation skills and tenacity result in a closing ratio of 110%. Proven ability to develop new territories while successfully servicing an existing diverse customer base and improving customer retention levels. A results-driven and resourceful team member with an impressive record of achieving sales targets.
An energetic sales professional with a track record of consistently increasing sales revenue in a competitive market. Strong networking skills able to generate qualifying sales every month. Excellent negotiation skills and tenacity result in a closing ratio of 110%. Proven ability to develop new territories while successfully servicing an existing diverse customer base and improving customer retention levels. A results-driven and resourceful team member with an impressive record of achieving sales targets.
1. 5374 FOX SPARROW ROAD | PARKER, COLORADO 80134
303-522-1077 | M.SHEFFERLY@COMCAST.NET
MARKETING, SPONSORSHIPS, TRADESHOW & EVENT LOGISTICS MANAGEMENT
Dynamic results-focused senior marketing and sales leader with a verifiable record of achievement in marketing multi-
million dollar revenue streams, resulting in explosive growth and business profitability. Proven competencies in
improving sales and productivity through the development and implementation of highly-effective marketing strategies
that enhance products and services and facilitate positive changes in revenue streams. Hands-on executive who
promotes a winning attitude to consistently exceed performance goals and expectations. Relevant skills include:
CAREER OVERVIEW
Charter Communications – Marketing, National Sponsorships, Tradeshow & Event Logistics Management
Denver, Colorado 2010 to present
Coinstar – Senior Director of Marketing, Sales North America
Denver, Colorado 2006 to 2010
Comcast/AT&T - Executive Director of Marketing
Denver, Colorado 2000 to 2006
DirecTV - Senior Director of Marketing & Sales Communication
Denver, Colorado 1997 to 2000
Primestar by TCI- Senior Director of Marketing & Sales Events
Denver, Colorado 1994 to 1997
Budget Car Rental - Marketing & Sales Development, Western United States
Denver, Colorado 1992 to 1994
Century Advertising - Director of Marketing & Special Events
Denver, Colorado 1986 to 1992
Sales & Marketing Leadership Strategic Product Marketing, Planning & Execution
Tradeshow and Event Production Management National Alliance Sponsorships
Multi-Million Dollar Budget Management Creative Services Management
Third Party Sponsorships Sales Market Research Consumer & B2B
CCreativeCompetitivIntelligence
M A D E L I N E S H E F F E R L Y
2. HIGHLIGHTS OF RELEVANT EXPERIENCE
As a Fortune 500 Marketing Executive
Established a classic marketing and event production management career that has included key positions on
both the advertising agency and corporate sides of the business.
Worked with well known firms and brands including: Comcast, AT&T, DirecTV, Charter Communications,
Coinstar, TCI, Continental Airlines, Budget Car Rental, Silverado Bank, Colorado Athletic Clubs, Time
Warner Cable, Cox Communications, HBO, Showtime, Ronald McDonald Charities and more.
Achieved a prominent career track with professional growth through such positions as Senior Director of
Marketing and Advertising, Director of Market Research, Senior Product Manager, Director of Western
Region Sales/ Director of Communications/PR, Corporate Meetings, Sales Incentive Programs
Tradeshow & Event Production and Logistics Consultant
Proven Track Record Executive Event Producer
Highly energetic and detail oriented Event Production Executive with a strong history of client satisfaction
and successful event management across a variety of organizations and business units.
Adept multi-tasker able to address a high volume of event processes with accuracy and efficiency
Strong ability to manage small or large event teams with professionalism and courtesy
Exceptional event production skills, strong time management and organizational abilities
Outstanding skills in fostering and sustaining exceptional working relationships with sales and marketing
senior management, executive leaders and sales teams
Exceptional skills in managing multi-million dollar marketing, event and tradeshow budgets
Established Entrepreneurial Experience
Utilized marketing expertise as Marketing Strategist, Sales Consultant, Product Promoter, Trade Show
Management and Corporate Event Production.
Created effective event production and event marketing strategies for high profile clients that built brand
awareness, increased sales and generated higher profit margins.
CAREER ACHIEVEMENTS & SKILLS
Orchestrated Strategic Marketing Campaigns with an excellent track record of substantially increasing sales and
awareness of products and services. Highly experienced in designing marketing solutions that drive sales, reduce costs
and streamline executions for effective consumer or business to business campaigns to drive market share, sales and
profit growth. Executed numerous successful social media campaigns, integrated blog campaigns, website
optimizations, and implementation of extremely effective SEO strategies and tactics.
Negotiated National Licensing Agreements for many national licensing entities like NASCAR, NFL, MLB, Disney,
Warner Brothers, WWF, NCAA, to design and license specific toy collections and promotions to build awareness
within Safeway, Wal* Mart and other major retailers. Coop Marketing Sponsorship acquisition – secured numerous
national sponsorships (Marketing Development Funds) resulting in considerable marketing cost savings and
efficiencies.
Created In-House Creative Services and designed, managed and created all collateral and point of purchase materials
nationally, resulted in 7.2 million dollar savings annually. Successfully created and directed innovative Television and
Radio Direct Response Campaign that increased awareness and new business revenues 27%.
In Depth Market Research Projects that successfully conducted numerous in-depth market research projects
nationally to evaluate adoptability of new emerging products, Interactive Television/Microsoft, Satellite Disaster
Recovery, Interactive Program Guides; On-screen Navigation Adaptations, Ad Insertion Software, Marketing
Campaign’s Effectiveness, Consumer Shopping Habits in Major Retailers
EDUCATION & TRAINING
Colorado State University – Bachelor’s Degree in Marketing and Public Relations