Vincent Morgan has over 25 years of experience in the consumer packaged goods industry, including experience in trade promotion management, sales management, customer and channel management, brand and category management, business process automation, and international business development. He has a proven track record of achieving corporate objectives and driving organizational change through project management, corporate strategy, category management, budget and P&L responsibility, and program optimization.

1. VINCENT MORGAN
4828 Wallbank Ave. ■ Downers Grove, IL 60515 ■ vincentjm@sbcglobal.net ■ 630.764.9195 cell
SUMMARY
Over 25 years of experience in the Consumer Products Goods industry (Food/Beverage and Ingredient) sector. Unique combination of
experience in Trade Promotion Management (TPM), Sales Management, Customer & Channel Management, Brand/Category
Management, Business Process Automation, and International BusinessDevelopment (Canada,Mexico, Europe, and Asia/Pacific).
Accomplishedacrossall CPGmarketingchannels.Broadexperience drivingorganizational change.Comfortable with
complexity,technology, andhave the abilitytodistill,simplifyandleverage new waysof workingforbetter,more cost
efficientwaysof goingtomarket.Solid groundingin fosteringrelationshipswith retailers,vendors and internal/external business
partners. Serve as inter-departmental liaison to coordinatediversebusiness efforts and streamlineoperatingprocedures.
Achieved corporate objectives through commitment and expertise in the following areas:
 Project Management
 Corporate/Sales Strategy
 Category Management
 Budget/PL Responsibility
 Program Management/
Optimization/PMO
 Product Development
 SAP Implementation/Training
 Scrum Master
 International Exposure
 SAP CRM/BI
 Waterfall,SDLC & Agile Methods
PROFESSIONAL EXPERIENCE
– Northfield, IL March 2015 - August 2015
Project Manager (Advanced Analytics Projectwithin the Agile Marketing Group) 6-month contractposition
Developed project plans and projectdocumentation accordingto the approved standards and processes for the software development
lifecycle(SDLC). Led the implementation of the Agile methodology across multipleplatforms and resources.
 Executed product backlogprioritization,environment & resourceplans,milestoneapproach,& critical paths
 Managed all phasedeliverables,tracked and communicated milestones and incurred expenses versus planned expenses, scheduled
roles & responsibilities,evaluated and communicated projectrisks and contingency plans when needed.
 Responsiblefor assemblingprojectplans and teamwork assignments;directingand monitoringwork efforts on a daily basisvia 30-
minute daily scrumupdate; identifyingresourceneeds, performing quality reviewand escalatingfunctional,quality, timelineissues.
 Coordinated with other teams and customers in relation to impacts of the scope, budget, risk and resources of the project.
 Developed relationshipsand activities with other IT departments to ensure successful implementation of project efforts.
 Facilitated milestoneachievement workshop meetings to discuss key achievement activities and lessons learned.
– Chicago,IL 2012 – 2015
Sr. Manager Promotions & Category Analytics
Responsiblefor the profitableexecution of a $125M (2010) trade promotion budget for the Grocery, Retail,Foodserviceand Na tional
Accounts business segments. Directresponsibility for all North American reporting and BI reportingand automation.
 Designed comprehensive business requirements and created an in-housePOS pricingrepository. Integrated 3rd party POS pricing
(i.e. Wal-MartRetail link) with competitive POS pricingthatdelivered state of the artreporting metrics and category insights within
Category and Sales Management organization.
 Recognized over $14MM in over accrualsin Morton’s TradeManagement tool (MEI) that was taken to the bottom line.
 Re-structured the segment sales/category analystroles and responsibilities by reducinghead count from 6 analysts to 2 while
maintainingreportingexcellence.
 Created an in-houseNielsen data dashboard thattransformed the visibility of consumption reportingto all users.
– Chicago,IL 2008 – 2012
Manager Trade Promotions & Category Analytics
Responsiblefor the development, delivery and execution of policies and bestpractices around Pricing,Promotion,Category Planning&
Analytics,TradeFund Management that aligned with category and business unitstrategies.Responsiblefor profitableexecution of
$35MM (08) US Retail and FoodserviceTrade Promotion Budget. Secured executive management approval to create an in- housetrade
promotion portal called MerisantAccountReview System “MARS”.
 Leveraged existingSAP Enterprise Portal (EP) technology and Business Warehouse(BW) with SAP/Business Intelligence(BI) to
deliver timely key business reports and planninginitiatives acrosstheorganization.Reports displayed via Das hboard.
 Facilitated the practiceof knowledge sharingacrosssales and category groups and lead the trainingprocess in understanding and
adoption of new advanced analytics and softwareapplications

2. VINCENT MORGAN, PAGE2
vincentjm@sbcglobal.net 630.764.9195 cell
 Tracked performance based on KPI’s to link corporatestrategy to operational tactics.Visually captured organizational strategies
that facilitated employees’ priorities and tracked progress with status indicatorsand plan/versusactual data information.
 Reduced 2008 trade promotion budget by $2.8MM (8%) whileplayinga pivotal rolein increasing08 sales volume+4% over prior
year in a decliningcategory.
 Successfully integrated Nielsen consumption data and Merisant’s sales history into MARS. This integration gave users the abil ity to
calculatepre and post event analysis(ROI) on all programs.
 Successfully completed the MARS projectin 7 months at a costof $98M vs. off the shelf trade fund applications rangingbetween
$1.2MM to $1.7MM.
COMPANY – West Chicago,IL 2004 – 2008
Senior Director of Sales/Category Planning & International
 Created an in-houseBusiness to Business (B2B) portal that automated the Sales & Marketing Department processes.
 Cut the trade promotion approval timeperiod from on average 28 days to 1 day by moving users away from excel spreadsheets to
an on-lineon- time TPM approval process.Decreased the deduction balancefrom$3.1 million in 2003 to $1.2 million in 2006.
 Standardized reporting and measurement metrics (KPI,Scorecards,and Trend Metrix) within the sales planning/category
management teams. This included the development and presentation of actionablecustomer and product insights thatoptimized
product portfolio objectives.
 Due to automation, served as the Subject Matter Expert (SME) with pricingteam to integrate and align pricingwith promotiona l
strategies and recommendations, assortment, and trade spend optimization.
 Mentored and coached a staff of 19 people, including1 director and 2 managers.
 Drove International sales in Canada,Mexico,Europe and Australia from$1.2million to $18 million.
COMPANY – Chicago,IL 1993 - 2004
Director of Sales Planning & Category Analytics (1999 – 2004)
 Team lead for a 2-year full cycleSAP Implementation (Sales & Distribution/BusinessMetrics).
 Identified improvements in analytics,reporting,softwarerequirements duringthe implementation to align businessrequirements
with the SAP module deliverables.
 Lead the Sales & Marketing traininginitiative,includingour broker partners,in understandingand adoption of new analytics and
software applications.Set up & delivered trainingmaterial.
Category Manager (1996 – 1999)
 Developed and advised management and broker partners on seasonal items category management/trade spend performance
regardingpromotion frequency, type and depth of promotion for assigned brands.
 Developed category performance/sales stories to support strategies (Grew Category from $1.2m to $5.6m)
 Sourced packagingfrom China,Mexico and Canada for seasonal items and provided unit/$ forecastalign both internal and exter nal
customers.
Sales Planning Analyst (1993 – 1996)
NON CONSUMER PRODUCTS EXPERIENCE
BENEDICTINE UNIVERSITY, COLLEGE OF BUSINESS – Lisle,IL 2002 - Present
Senior Adjunct Faculty
 Taught undergraduate and graduate level classes includingOrganizational Design and Innovation,IT/BusinessAnalyticsfor
Managers,Sales Management, Category/Trade Management, Integrated Marketing Communications and ProjectManagement.
EDUCATION
MBA – Integrated Marketing Communications, Benedictine University, Lisle,IL – Graduate year 1998
MSc – Change Management/Process Improvement, Benedictine University, Lisle,IL – Graduate year 2000
BBS – Major in Accounting, Minor in Marketing, Galway University, Ireland –
 Six Sigma Green Belt
 Advances MS Office skills
 Scrum Master TrainingusingAgileMethodology
 Certified Public Accountant(CPA) Ireland
 US Citizen 1993