Scot Nichols has over 20 years of diverse marketing, advertising, and sales experience. He is highly motivated with strong communication, organizational, and sales skills. His current goal is to leverage his experience to accelerate the long-term growth strategy of an established Utah company.

1. Scot Hampton Nichols
3076 Somerset Village Way H: 385.999.4176
Spanish Fork UT 84660 C: 813.390.1559
ScotHNichols@gmail.com
A highly motivated team player with a passion for business. Strong communication, organizational and
sales skills coupled with more than twenty years of diverse marketing, advertising and sales experience in
the Manhattan NY, Philadelphia PA and Tampa Bay FL markets. Current goal is to leverage diverse
experience to accelerate the long term growth strategy of an established Utah based company.
Employment History
Bedrock Quartz, Pleasant Grove UT Sales Support Manager 2016-Present
Ed Morse Cadillac, Brandon FL Senior Sales and Leasing Consultant 2012-2016
Counter Active Inc., Tampa FL Vice President of Sales and Marketing 2008-2011
Counters Direct LLC, Tampa FL Founder and President 2005-2008
Nohona Holding Corp, Tampa FL Founder and President 2004-2007
Revlon North America Inc. Manhattan NY / Philadelphia PA /Tampa FL 1994-2004
Senior Business Analyst 2001-2004
Customer Operations Manager 2000-2001
Business Analyst / Trainer 1998-2000
Major Market Sales Manager 1994-1998
Key Skills
Nuanced critical analysis, comprehensive selling strategies, complex problem solving, business case
development, strategic resource deployment and analysis, tailored communication and messaging,
effective management, proficient in MS Office Suite, Quickbooks, Adobe, Salesforce and Various CRMs
Experience and Achievements
Bedrock Quartz Surfaces: June 2016-Present
 Brought the lowest performing location in the group to parity with the number two location through
personnel changes, sales policy implementation, coaching and team building
 Personally established a retail sales benchmark in the Utah County market with $118K in Sales Orders at
76% Gross Margin in September 2016.
 Signed several major accounts including Magleby Construction (both remodel and new construction
divisions/ Stein Erikson project), Big D Signature Construction, Davies Development, and Summit
Construction as well as several mid-tier accounts such as Sam White Construction, Titan Construction and
Russ Frame Construction
 Trained sales team on Stone Profits CRM Components. Designed and trained on split commission
program. Served on weekly Calibration Meetings, Sales Managers Meeting, Branch Meetings and Strategy
Sessions. Worked on Weekly Sales Team meeting preparation and presentation of various initiatives

2. Ed Morse Cadillac: Morse Operations Inc: 2012-2016
 Winner of 2013, 2014 and 2015 Cadillac Crest Club Award with $6.3MM in average annual sales
representing General Motors luxury vehicle segment.
 Flourished in pure commission based environment, building personal brand within the dealership through
referral programs, targeted segment marketing and community outreach
 Developed synergetic relationships at Tesla, Toyota and Nissan in order to represent portfolio clientele
outside of GM product lines
Counters Direct LLC / Counter Active Inc: 2005-2011
 Developed plan to create a countertop fabrication/installation business based on local demographics, need
gap, and lack of competition for a countertop company specializing in a full menu of options: Quartz,
Granite, Corian and Custom Laminate.
 Designed informational website, secured www.countersdirect.com domain, petitioned for and received
trademark, developed sales systems, training program, office protocols and advertising budgets.
 Constructed strong supply side chain, negotiated competitive material and sub-contractor pricing.
 Built and managed an organization consisting of a sales team, receptionist, office manager, fabrication /
installation crews and an accountant with gross sales of $1.5MM in year one.
 Sold Counters Direct LLC to CounterActive Inc. with a consulting contract as VP of Sales & Marketing to
transition the brand to Counter Active, Inc of Tampa Florida in 4th
Q 2008.
 Negotiated sub-contract with Lowes to service 32 outlets in Viatera Quartz fabrication and installation
services in Tampa and Orlando markets.
 Major account achievements include: Publix Supermarkets, Direct Buy, KB Home, D.R. Horton. Borman
Construction, Gerardi Construction, International Contracting, Batson Cooke, Land Rover and AMC Movie
Theaters providing Granite, Quartz, Soapstone and Solid Surface fabrication and installation.
 Built annual gross sales from $3.1MM to $5.2MM during transition consultancy.
Nohona Holding Corp: 2004-2007
 Founded a real estate investment company, Nohona Holding Corporation to buy, refurbish, market and sell
residential property in the $219K to $249K range throughout Hillsborough County, FL.
 Specialized in “To the Studs” refurbishment and built a reputation among local realtors for providing an
essentially new home for $120K less than new construction.
 Seven projects completed, marketed and sold with gross sales of $1.7 Million.

3. Mac Andrews & Forbes: Revlon / Almay Cosmetics: 1994-2004
 Developed trend analysis, business plans and sales strategies for Eckerd and Rite Aid drug channels.
 Responsible for communicating forecast models, strategies and opportunities to senior management.
 Net Sales vs. PFY Increases: 2004: 10.6%, 2003: 8.2% , 2002: 14.4% increase, 1997: 18.1%, 1996: 12.8%
increase, 1995: 21.6%
 Designed and implemented resource allocation programs and retail marketing strategies for Rite Aid’s
3,821 locations.
 Trained Revlon and Rite Aid personnel on Access Database, Advanced Excel, Intercept, ProSpace and
Apollo software.
 Developed and maintained custom database incorporating supply side variables, warehouse stock, store
replenishment, profit contribution and returns management for Revlon & Almay cosmetic lines.
 Trained other business analysts on AC Nielsen, Spectra, Access Database and Advanced Excel.
 Managed headquarter sales for several top NYC chain drug accounts with $8.8 Million in annual revenue
responsibility.
 Trained and supervised two sales representatives and three merchandising representatives.
 Received “Award for Excellence” in 1996, 1998, 1999, 2001, 2002 and 2003.
Education
Ohio Wesleyan University: Bachelor of Arts Delaware, OH
Major: Political Science with Minors in Business Theory and Psychology