This document is a resume for Kate Basler, a sales and marketing professional with experience in campaign management, marketing communications, target market analysis, and client relationship building. She has a bachelor's degree in psychology and leadership experience. Her professional strengths include content development, data analysis, market research, and sales cycle management. Her career experience includes interim general manager roles at OrderUp and Groupon, where she exceeded sales goals and improved customer satisfaction.

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KATE BASLER
Chicago, IL  443-465-8171
kbasler1@gmail.com
SALES AND MARKETING PROFESSIONAL
Campaign Management | Marketing Communications | Target Market Analysis
Consistent, dynamic, and capable entry-level sales and marketing professional offering rich history of career experience
combined with exceptional educational successes. Recognized for building strong client relationships key to driving
business forward. Proven talent developing innovative and profitable marketing campaigns using both sales and
marketing acumen to surpass expectations. Thrive on opportunities to launch new markets and work collaboratively
with the marketing organization to produce campaigns surpassing clients’ expectations.
EDUCATION Bachelor of Arts in Psychology – 3.7 GPA
Elon University – Elon, NC
AWARDS Presidents List
Dean’s List
National Society of Collegiate Scholars
LEADERSHIP Alpha Omicron Pi – President, New Member Recruitment
Leukemia Research Fundraising Event Chair
Senior Member, Psychology Club
Venture Literary Magazine
TRAINING Looker Business Intelligence Software
Salesforce Customer Relationship Management Software
PROFESSIONAL STRENGTHS AND KEY COMPETENCIES
Content Development Data Compilation Data Analysis
Performance Reporting Market Launch Oversight Market Research
Competitive Analysis Sales Cycle Management Client Management
Sales Prospecting Salesforce.com Maintenance Customer Service
CAREER EXPERIENCE AND CONTRIBUTIONS
ORDERUP (a Groupon Company)
Interim General Manager – College Station, TX
Recruited for short-term leadership opportunity focused on adding new restaurants to company platform. Charged with
overseeing a Community Marketing Manager tasked with constructing marketing collateral using newly developed
content as well as an operations manager spearheading delivery initiatives and programs. Provided headquarters and
regional support team located in Baltimore with market performance data to ensure compliance with company goals.
(May to July 2016)
Fueled sales volumes by establishing formalized goals and using data analytics to propel sales success.
Raised customer experience ratings by fostering work environment committed to customer satisfaction.
Delivered new client business by establishing and cultivating relationships with key decision makers.

2. Sales, Marketing, and Operations Coordinator – Baltimore, MD
Recruited to Groupon-owned Company to provide sales and marketing organizations with support while generating
sales, developing campaigns, and consultatively collaborating with clients. Leveraged integrated marketing acumen to
secure new sales opportunities and create successfulcampaigns. (Marchto July2015)
Earned Superhero Award for achieving fourth place sales status in just six months in addition to receiving
recognition for capturing $4,000 of revenue through the deployment of a new Web feature.
Responded to custom client requests by collaborating with local and headquarter marketing teams to create market-
driven promotional agendas.
Drove business forward by collecting, compiling, and analyzing data used to identify market trends.
Increased company trademarked presence in digital media space by partnering with general managers in all
markets to ensure marketing creative was published on restaurant site.
Contributed to new market launches by providing public relations support and operational assistance.
Produced competitive analysis reports used to support Groupon’s Food and Drive business category.
Disney ABC Television Network
Sales Assistant - Chicago, IL
Oversaw the work of four Account Executives which consisted of the maintenance of 20+ TV, radio and digital
Accounts. (June 2013-April 2014)
-Built contracts, managed inventory, oversaw impression tracking and then in turn compiled Post Campaign Reports
and Recaps for post-buy accounts
-Maintained social media pages on Instagram, Facebook and Twitter
-Engaged with current and prospective clients and agencies through industry events, client meetings, and networking
-Organized main Upfront Events at major venues in Chicago such as the Trump Tower which had a turnout of about
200 clients
-Conducted extensive marketing research for Account Executives to report on competitive highlights
MGH ADVERTISING
Digital Media Intern – Baltimore, MD
Chosen for prestigious internship to provide campaign support assistance to clients and internal stakeholders. In
addition, tapped to generate prospective client leads. (Summer 2012)
Deepened client understanding of campaign performance by designing an Excel-based report used to reconcile
results.
Optimized paid search success using Google AdWords to identify target market key words.
Secured new client leads by representing client company at community events.
ALLSTATE INSURANCE
Customer Service Associate – Baltimore, MD
Hired to conduct telephone marketing effort; contacted 200+ apartment complexes regarding renter’s insurance
products. Focused on creating process improvements essentialto raising efficiency. (Summer 2011)
Delivered renters insurance product line sales increase of 120% and earned status for exceeding summer sales goal.
Improved prospective customer communications efficiency by developing a formalized leads database.
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