Over 20 years of experience in sales and territory management for consumer packaged goods companies. Held roles such as Director of Sales, Account Manager, Territory Manager, and Brand Ambassador. Track record of growing sales through relationship building, new client acquisition, and developing branding and marketing strategies. Currently seeking a benchmark Territory Manager role to deliver results through solutions and trusted relationships.

1. Al-Noor Wissanji Cell: 416-826-2605 E-mail: alnoorwissanji@me.com
214-260 Sackville St Toronto On. M5A 0B3
Profile:
Over 20 years of proven track record in CPG. Effective Territory Management. Using strong
negotiation strategy and closing skills to increase both share and penetration within an
assigned territory. A deep and wide understanding on delivering solutions, B2B sales, new client
acquisition.
Career Objective:
Aim to be a benchmark Territory Manager; known for delivering results by delivering solutions
and building trusted relationships.
CAREER HISTORY:
Sept 2015-Present StarHawk Express Inc. starhawkexpress.com
Contract Position: Branding & Marketing Director.
StarHawk is Toronto’s premier express courier service. Providing solutions targeted at Legal,
Financial, Design, and Consulting firms to deliver time sensitive documents.
Responsible for rebuilding market positions with new branding campaign, new client
acquisition.
Focus on expanding markets to retailers to create delivery programs.
Mar 2014-Sept 2015 UniFirst Canada. UniFirst.com.
Account Manager
UniFirst is North America’s Tier 1 supplier of Uniforms and Work wear garments.
Responsible for contract sales for garment services to Institutions, Energy and Utilities,
Automotive, Construction, Manufacturing and Food Industries.
Focus on lead generation, account management, closing sales, writing contracts and logistics.
Accounts won include Canadian Tire, Pfaff Porsche, Sapa Industries, Abrams Towing, and St
George’s Golf & Country Club.

2. Feb. 2007-Oct 2013: THREEWORKS SNACKS AND CHIPS. ThreeWorks.ca
Director Ontario Store Sales, Brand Ambassador
ThreeWorks, a CPG & VFMCG Broker Agency and Branding Company. Representing Tier 1
clients such as Whirlpool, Laura Secord, Sugarpova, Fresh Mint, Petit Breton Bakery, Give Water
and TreeHugger Organic Juices for Grocery, Drug, QSR C&G, Food Service markets.
Reporting to Co-Director, responsibilities include Territory Management, Sales, Branding,
Marketing, Key Account Management, P&L analysis, KPI, marketing fund management.
Development and growth of the company portfolio, category management, execution of timely
business reviews and coordination and execution of trade marketing initiatives. Consulting on
new products, packaging launches, market-spend and market penetration strategies.
Responsible for sales, brand development, marketing activities, real estate protection and
market share growth.
Focus conducting strategic account reviews with all customers and distribution partners on a
regular basis to review service needs and usage trends. Identify products and pricing that meet
customer needs and business objectives. Developing relationships with key users and provide
Product Marketing team with customer feedback on product improvements.
Accounts won include Shoppers Drug Mart, Loblaw’s, Valu Mart, No Frills, Guardian Drugs, The
Bargin Shop, Pusateri’s, McEwen’s Market, Michael-Angelo’s, Honest Ed’s, Garden Basket,
Highland Farms, MVR, Kitchen Table.
Dec. 2003-Feb. 2007: RETAIL WORKS INC.
PARTNER, BRANDING SPECIALIST
Co-founded Retail Works Inc., a CPG sales agency representing distribution companies selling
into grocery and retail markets. Focus areas include giftware, fair trade and organic coffee,
educational toys and games, stationary and home décor.
Increased territory sales from $500,000 over $2.0 million.
Client branding, market penetration, shelf protection, POS, POP.
Responsible for Sales, territory management, P&L analysis, strategic growth, implementing
market trends.
Focus on consulting with distribution partners on Branding, Marketing, Catalogue Design
Market Strategies, New Products, Promotions, and Placement Pricing Strategies.

3. New Accounts won include Toy’s R Us, Mastermind Toys, Dufferin Games, Hallmark Cards,
Garden Basket, Sun Valley Foods, and Ki Modern Japanese.
Apr 2000– Dec. 2003: VIBRANT PHOTO AND ELECTRONICS Vibrantphoto.com
NATIONAL SALES MANAGER.
One of Canada’s largest importers and wholesalers of CPG focusing in Giftware. Focus areas
include Chain sales, managing sales reps, Branding, Marketing, winning new chain store
customers, National Account Management, P&L Analysis, and KPI Measurement.
Responsibilities included managing and developing a strong national sales team of 17 Account
Managers. Traveled extensively to manage trade shows, product training, and client meetings.
Focus on Brand development, Sales Rep management, marketing strategies, including
advertising, catalogue design and trade shows. Consulted on catalogue and product design,
promotion, pricing, and packaging. Grew sales by shifting focus from small enterprises to
winning and servicing Tier 1 national retailers.
Accounts won include Shoppers Drug Mart Loblaw’s, Overwaitea Foods, London Drugs, Save-On
Foods, Home Hardware, and Kitchen Stuff Plus. Aggressively grew sales using new product and
price promotions with existing chains such as Japan Camera, Pharmasave, Moto Photo, and
Foto Source.
Oct 1991-Ap. 2000 VIBRANT PHOTO AND ELECTRONICS INC. Vibrantphoto.com.
TERRITORY MANAGER
Responsible for developing and managing a variety of drug, food, gift card and home décor
accounts. Consulted on Branding strategies, Product, Pricing and Promotions
Focus on market penetration of products to strategic accounts by developing strong
relationships with key influencers and decision makers.
Accounts won over 400 independent gift and photographer retailers in the Toronto West to
Burlington and Grey-Bruce region.
Grew sales from $70,000 to $950,000.

4. Oct 2013-Present Parking Ticket Toronto. parkingtickettoronto.com
Brand Ambassador
Parking Ticket Toronto, web based business that generates court dates to dispute parking
tickets.
Responsible Brand development, web content management, Digital Marketing, Out-Bound
Marketing, Sales.
Focus includes Web Design, Social Media, Marketing, Networking and New Client Acquisition,
Blog Articles.
Education & Professional Development
2016: Financial Accounting 2 : George Brown College.
2015: Financial Accounting 1: George Brown College.
2011: University of Toronto: Business Communication.
2010: University of Toronto: The Art of Journaling.
2002: Canadian Professional Sales Associations: “Sales Management Skill workshop”.
2002: Canadian Professional Sales Associations: “Management Workshop”
2000: George Brown College: “Accounting for Managers”.
1996-98: Ryerson University: Forum for International Trade Training (FITT).
1979-82: University of Western Ontario.
Volunteer Activities
2014-Present: Aga Khan Museum: Logistics Assistant Co-ordinator.
1985-2000-Alliance for South Asian Aids Prevention: Board Member.
REFERENCES AVAILABLE UPON REQUEST.