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Accessibility as Innovation
– giving your potential users the chance to inspire you

Prof Jonathan Hassell (@jonhassell)
Director, Hassell Inclusion
Visiting Professor, London Metropolitan University
eAccess-13, London 31st October 2013
jonathanhassell@yahoo.co.uk
1
Accessibility
and innovation
“A popular myth relating to Web
accessibility and user experience is that
accessibility and attractive design
simply do not go together…”
Simon Norris

http://www.uxmatters.com/mt/archives/2013/09/making-web-sites-accessible-without-sacrificing-aesthetics.php
2
Accessibility’s
history of innovation
jonathanhassell@yahoo.co.uk
Without these innovators
(and more)
the lives of disabled people
would be much empoverished

jonathanhassell@yahoo.co.uk
Jim Thatcher for the first
Screen Reader
Thanks to iheni.com
Ray Kurzweil for the first commercial
speech recognition (& much more)
Bill Kastner, WGBH and the BBC
for the first closed captioning
The legislators behind
Section 508 (USA) and
Disability Discrimination Act Pt III (UK)
Rob Sinclair for making ATs
easier to create with MSAA and UIA
Maguire & SOCOG for giving the world
its first web accessibility test case
The WebAIM crew for getting the word out
and stoking the discussion
Mick Curran & James Teh for making
screenreaders affordable with NVDA
Steve Jobs for
making
accessibility
built in as
standard in
Apple products
And all those who
funded their work,
used what they created,
shared the news…

jonathanhassell@yahoo.co.uk
And …

jonathanhassell@yahoo.co.uk
Your face here…?
None of those guys were available… so you’ve got me:
Jonathan Hassell
•
•
•

>10 years experience in accessibility and inclusion
lead author of BS 8878 British Accessibility Standards
former Head of Usability & Accessibility, BBC
•

•

•

led work to embed accessibility across
BBC web, mobile and IPTV production teams
won BIMA 2008 & Access-IT@Home awards
for the accessibility features of BBC iPlayer

Product Manager of innovative products:
•
•
•

won IMS Global Learning Impact Award 2010
for MyDisplay
won „Best Usability & Accessibility‟ BIMA 2006
for My Web, My Way
3 x Bafta-nominated for breakthrough rich-media
eLearning projects for disabled children
3
What is innovation?
http://www.merriam-webster.com/dictionary/innovation
http://www.economist.com/specialreports/PrinterFriendly.cfm?story_id=9928154
www.businessdictionary.com/definition/innovation.html#ixzz2iko2wNHH
Great innovations
come from…

User needs

Great
innovations

Sustainable
market/fundi
ng

Technology
possibilities
4
“Where do you get your
ideas from…?”
How to source ideas…

From following
market trends
(e.g. everything
goes social…)

From following
technology
possibilities
(Freeview =>
Youview)

From
encouraging
your team to
come up with
ideas

From listening
to users‟
unmet needs
and finding
ways to meet
them

jonathanhassell@yahoo.co.uk
Ideation…

From following
market trends
(e.g. everything
goes social…)

From following
technology
possibilities
(Freeview =>
Youview)

From
encouraging
your team to
come up with
ideas

From listening
to users‟
unmet needs
and finding
ways to meet
them

jonathanhassell@yahoo.co.uk
The problem of fixation…
jonathanhassell@yahoo.co.uk
How people try to free themselves from it…
jonathanhassell@yahoo.co.uk
Why not find a challenge closer to home?
jonathanhassell@yahoo.co.uk
The beauty of constraints…
jonathanhassell@yahoo.co.uk
The potential of inclusive design: OXO Good Grips
• Well-known pioneer of Inclusive Design in the
USA
• Sam Farber‟s wife, a keen cook, suffered from
arthritis
“Why do ordinary kitchen tools hurt your
hands?”
• First 15 products launched in 1990
• Sales growth over 35% per year from 1991 to
2002
• The line has now grown to over 500 products

• Over 100 design awards received

Centre for Business Innovation
“Connected Communities, helping you Do more with Less”

- 31 © 2011 Centre for Business Innovation Ltd

Engineering Design Centre
Focus on users…

From following
market trends
(e.g. everything
goes social…)

From following
technology
possibilities
(Freeview =>
Youview)

From
encouraging
your team to
come up with
ideas

From listening
to users‟
unmet needs
and finding
ways to meet
them

jonathanhassell@yahoo.co.uk
Categorising options for user-led ideas generation
Reliability

– Dimensions:
• Reliability: weak… strong
• Cost: low… high
• Visibility: public… private

Visibility

Cost
„wisdom of crowds‟
but not
demographically
reliable;
cheap; public

Online ideas generation/prioritisation from users
jonathanhassell@yahoo.co.uk
„ wisdom of crowds‟
through data
capture & mining;
free to get, costly
to manage; private
& public
‟

Strategic listening to all feedback channels
(face-for-face, phone email, twitter, facebook…)

jonathanhassell@yahoo.co.uk
reasonably reliable
(via right
recruitment);
costly; private

Audience research – focus groups, ethnographic studies etc.
jonathanhassell@yahoo.co.uk
Keep listening through iterative user-testing
Do initial
audience
research
If more
improvement
justified,
cycle…

Develop
minimal,
flexible
next version

User test to
get better
audience
research
1st stage:
The right
research
& thought
before you
start

1. Purpose
2. Target audiences
3. Audience needs
4. Preferences & restrictions
5. Relationship
6. User goals

2nd stage:
Making
strategic
choices
based on
that
research

7. Degree of UX
8. Inclusive cf. personalised
9. Delivery platforms
10. Target browsers, OSes, ATs
11. Create/procure, in-house/contract
12. Web technologies

3rd stage:
Production,
launch,
update
cycle

13. Web guidelines
14. Assuring accessibility
15. Launch information
16. Post-launch plans

For more on the process, see BS 8878…
How mainstream products have arisen from
innovative ‘beyond inclusion’ solutions
5
Some examples
from my own work
jonathanhassell@yahoo.co.uk
Example 1: uKinect Sign Recognition
Speech recognition is useful
The Funding Vision
•

Learners with disabilities may lack independence due to an
inability to communicate by speech or due to lack of motor
control

•

If signs and gestures can be easily learned, recognized and
converted to digital data, a whole new world of opportunity
opens up.
TechDis, BIS, TSB SBRI „Making Waves‟ competition
The ideal
The “breakthrough” inspiration

•

http://www.fastcoexist.com/1680081/adevice-to-translate-sign-language-intospeech and http://www.uh.edu/newsevents/Fulbright/2012/may/0529MyVoice.ph
p
It takes time… – cf. Siri

Speech recognition was able to
understand digits in the 1950s…

Siri‟s intelligence has been
worked on for at least 10 years
The problem

We had
6 months…
User-focused approach
User needs

Great
innovations

Sustainable
funding/ma
rket

Technology
possibilities
The way ahead

Our breakthrough
technology enabler 
The way ahead
Looked for
people who
could benefit
from each of
our (baby)
steps…
Our target audiences
Why choose Makaton?
BSL
Makaton
Thousands of signs (> 21,000) Hundreds of signs
Individual sign vocab > 5,000

Individual sign vocab < 200

Long sequences of signs
Sign quality fairly uniform

1 or 2 sign sequences
Sign quality very variable,
plus personal (idiosyncratic)
signs
Very few competing teams

Many competing teams
User-Centred Approach
Engagement
through a
character and
humour…
Inspiration:
Talking Tom
Proof of concept solution

Watch it on Vimeo at: http://vimeo.com/32022176
Phase Two
Users and contexts of use
Users with comms difficulties
through LDs, Autism, stroke

Supporters of these users:
colleagues, teachers, carers, parents

Signing
e-Learning game

Education

Employment

Independent
Living
Product launching Nov-13
Hints of a new opportunity
“Boris was so engaging
that blind students were
also asking to use it to
learn to sign…”
Example 2: The Nepalese Necklace
A Movement Game for Blind and VI Children
The Nepalese Necklace Original concept
• The idea:
• using audio-games & Microsoft Kinect‟s
gesture recognition to encourage blind and
partially-sighted children to engage more
readily with their mobility training
• The project:
• an inexpensive, 3 month Proof of Concept
to investigate the idea‟s potential in a
concrete, testable way
The Nepalese Necklace

UCD Approach

• Initial user-research
• found experts in the learning, and
representatives of the learners
• created a way of giving both an initial
idea of what we were talking about, to
get their attention and buy-in
• asked questions to “get into their world”
• then created what they needed/wanted
• Iterative user-testing
• we did this every couple of weeks
• there‟s no substitute for it
The Nepalese Necklace

Validation

• Did final research to prove value
• in all contexts of use
(in homes as well as as schools)
• over longer periods of testing, without
expert presence (over at least a week,
without you propping the PoC up)
• observed and interviewed users &
experts to understand how they
behave and feel about the PoC
• Got the results on video
• nothing else quite proves your case
Partner of the Year
Finalist:
Gamelab UK
The Nepalese Necklace Beyond disability

“The idea of the games
are good, but they’re not
made for us…”
If you
remember
one thing…
Listening to your diverse audiences needs…
identifies challenges…
but innovation often follows a challenge
Why shouldn’t this be you?
More info:
Book available
from BSI Press
Q1-2014

More info, email:
book@hassellinclusion.com
Innovation

Training &
support for
BS8878
Standards
Strategy &
research

www.hassellinclusion.com
e: jonathan@hassellinclusion.com
t: @jonhassell
w: www.hassellinclusion.com

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Accessibility as Innovation - giving your potential users the chance to inspire you

Editor's Notes

  1. Working with the students to work out what they’d like…
  2. Here’s a summary of what we were able to achieve in our Phase One.