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Efficient Use of  Internet and Social Media Tools in Innovation Processes Mikko Ahonen Researcher University of Tampere Department of Computer Sciences, CIRCMI
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Currently: Researcher at the University of Tampere  (Open Innovation, Design, Information Systems, Ergonomics, Green IT). Finalising PhD thesis ”Information Systems in Innovation Management”  Background – Mikko Ahonen Father Antti Ahonen = serial entrepreneur Newest start-up: Sustainable Mobile Ltd Tekes PARTECO, Innovation and social media research (2006-2008) Tekes Digital Learning –project (2001-2003) EU IST MOBIlearn –project, research group leader (2003-2006) TeliaSonera Ltd, service provider, program manager (2000-2001)
Opportunities or… Obstacles? Setting the Scene
Innovation? Creativity? Entrepreneurship?
Sources of Inspiration   (Trott 1998, Clark  et al . 2005) CASE!! Communities Crowdsourcing Unused  patents Market studies Creativity Techniques New Technology Existing  products SOURCES
Systematic innovation … consists in the  purposeful and organized search for changes , and in the  systematic analysis of the opportunities  such changes might offer for economic and social innovation.  (Drucker, 1985, 31) ,[object Object],[object Object],[object Object]
Source: Peter Drucker, Innovation and Entrepreneurship (1985) Entrepreneurship =  Systematic Search for Innovative Opportunities
 
Dispruptive Innovation ,[object Object]
Open Innovation
Closed versus Open Innovation (Chesbrough, 2003) Closed innovation process Open innovation process Ideas Ideas Research  Development Time Research  Development Time
Thomas Friedman: World is Flat Manufacturer? ttp://www.alibaba.com Logistics? Marketing? http://www.amazonservices.com/ Why can’t I get colourful headphones to iPodiin?
Mass-Customization vs. User Innovation Source: Antikainen, Ahonen & Mäkipää (2007)
Crowdsourcing
Crowdsourcing –  Utilising the wisdom of crowds
A Thought Excercise: Please, pick up  a Crowdsourcing-example (existing or fictive) Why is the consumer  interested in it? What is the reward  for participating? How does it  make the customer relationship even better?
[object Object],[object Object],Company X Intermediary Expert User Open Innovation and Intermediaries Company Y
Innovation Intermediaries (examples) ,[object Object],[object Object],[object Object],[object Object]
Knowledge Brokering  (Hargadon & Sutton, 2000)   ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 and Communities
Web 2.0  - success factors 4. A platform for others 3. Local and global support 2. Constant improvement, innovation and value 1. Early entry / first mover  5. User content as an attraction Source: Armapartners (2006) http://www.armapartners.com/files/admin/uploads/W17_F_1873_34977.pdf
Web 2.0 – Tim O’Reilly (2006) http://www.longtail.com/the_long_tail/2005/10/web_20_and_the_.html?cid=9907757 Software Above the Level of a Single Device Cooperate, Don't Control The Perpetual Beta Some Rights Reserved Network Effects by Default Users Add Value Data is the Next Intel Inside The Long Tail
Case: Word-of-Mouth -marketing 1.  Who is writing about open innovation? 2.  Request: ”Please, could you test our service and    write about it?” 4. Contacts, new users 2.
"3 Reasons Why People Talk  About You" ,[object Object],[object Object],[object Object]
Social Network Analysis
Manual exercise - first Uzzi & Dunlap (2005)
SNA - Social Network Analysis ,[object Object],[object Object],[object Object]
Challenges: Islands and Clicks
Innovation and SNA? ,[object Object],[object Object]
Analysing SNA-maps – What to look for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Questions and comments welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Efficient Use of Internet and Social Media Tools in Innovation Processes

  • 1. Efficient Use of Internet and Social Media Tools in Innovation Processes Mikko Ahonen Researcher University of Tampere Department of Computer Sciences, CIRCMI
  • 2.
  • 3. Currently: Researcher at the University of Tampere (Open Innovation, Design, Information Systems, Ergonomics, Green IT). Finalising PhD thesis ”Information Systems in Innovation Management” Background – Mikko Ahonen Father Antti Ahonen = serial entrepreneur Newest start-up: Sustainable Mobile Ltd Tekes PARTECO, Innovation and social media research (2006-2008) Tekes Digital Learning –project (2001-2003) EU IST MOBIlearn –project, research group leader (2003-2006) TeliaSonera Ltd, service provider, program manager (2000-2001)
  • 4. Opportunities or… Obstacles? Setting the Scene
  • 6. Sources of Inspiration (Trott 1998, Clark et al . 2005) CASE!! Communities Crowdsourcing Unused patents Market studies Creativity Techniques New Technology Existing products SOURCES
  • 7.
  • 8. Source: Peter Drucker, Innovation and Entrepreneurship (1985) Entrepreneurship = Systematic Search for Innovative Opportunities
  • 9.  
  • 10.
  • 12. Closed versus Open Innovation (Chesbrough, 2003) Closed innovation process Open innovation process Ideas Ideas Research Development Time Research Development Time
  • 13. Thomas Friedman: World is Flat Manufacturer? ttp://www.alibaba.com Logistics? Marketing? http://www.amazonservices.com/ Why can’t I get colourful headphones to iPodiin?
  • 14. Mass-Customization vs. User Innovation Source: Antikainen, Ahonen & Mäkipää (2007)
  • 16. Crowdsourcing – Utilising the wisdom of crowds
  • 17. A Thought Excercise: Please, pick up a Crowdsourcing-example (existing or fictive) Why is the consumer interested in it? What is the reward for participating? How does it make the customer relationship even better?
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  • 21. Web 2.0 and Communities
  • 22. Web 2.0 - success factors 4. A platform for others 3. Local and global support 2. Constant improvement, innovation and value 1. Early entry / first mover 5. User content as an attraction Source: Armapartners (2006) http://www.armapartners.com/files/admin/uploads/W17_F_1873_34977.pdf
  • 23. Web 2.0 – Tim O’Reilly (2006) http://www.longtail.com/the_long_tail/2005/10/web_20_and_the_.html?cid=9907757 Software Above the Level of a Single Device Cooperate, Don't Control The Perpetual Beta Some Rights Reserved Network Effects by Default Users Add Value Data is the Next Intel Inside The Long Tail
  • 24. Case: Word-of-Mouth -marketing 1. Who is writing about open innovation? 2. Request: ”Please, could you test our service and write about it?” 4. Contacts, new users 2.
  • 25.
  • 27. Manual exercise - first Uzzi & Dunlap (2005)
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Editor's Notes

  1. I and my colleagues were running the first ‘ Children, Mobile phones and Learning’ pilots in Finland and perhaps in Europe. In the EU IST MOBIlearn project we were responsible for the adaptive user interface development (and mobile learning evaluation). As you can see, I have also worked for a teleoperator .That was an eye-opening experience.
  2. This Armapartners PDF is available in Examples: Innocentive – networked R&amp;D – Strong ”company to university faculties&amp;researchers” network. Still, not very open, not very ”Web 2.0”. Fabjectory – design rings – co-creation in a sense that Fabjectory with it’s user-designers help original VR-companies and their users to improve their 3D and real world models. Bookmooch – users create language-version and ”localise” services. Total Visibility, based on openness and trust. (Still, the site itself looks old, no fancy AJAX user interfaces ;-) Miss Helga – VW uses MySpace as a platform to create an interactive ad + a configurator (Test drive session) InnerTee – User created and mixed t-shirt designs attract visitors. Other good examples?
  3. The general discussion continued after my introduction in the Online Educa Berlin 2008. This slideset can be found in the Slideshare. Please, visit my blog. Comments welcome. Thank you for your interest  Mikko