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Beyond the screen:
UX research methods for novel technology
Tutorial at UX Cambridge 2015
Swetha Sethumadhavan (@swethas) ...
I am a UX Practitioner.
I work at a London-based consultancy called System Concepts. We do a
variety of research across di...
• Welcome
• Intro to novel technologies
• Research methods
• Activity #1
• Case studies
• Activity #2
Agenda
• get a flavour of what novel technologies are out there
• understand the importance of research
• get an insight into a f...
Icebreaker
Novel technologies…?
Internet of Things (IoT)
Blockchain technology
Bitcoin is the most famous use of
blockchain technology.
Bitcoin - a virtual currency, buy and sell
...
Wearable technology
Smarter homes
Research
• Helps understand real people’s needs, behaviours to inform
opportunities for design
• Helps evaluate new or existing pro...
User experience is a persons’ perceptions and responses resulting from the
use and/or anticipated use of a product, system...
Making things delightful!
Model created based on
ISO 9241: Part 210 Human-
centred design process for
interactive systems.
A UCD approach
Vox Pops
Prototyping
Card
Sorting
Expert
Reviews Cultural
Probes
Observation
& Shadowing
Focus Groups
& Workshops
Diary
St...
How it works:
• Gather information about people in their natural environment
• Sessions have a flexible structure with no ...
Cultural probe &
diary study
Example research method
How it works:
• Ethnographic research technique used for exploring ne...
Vox pops
How it works:
• Researcher conducts street-based research at a busy
location
• Research is filmed asking voluntee...
Prototyping to inform design
Prototyping to inform design
Prototyping to inform design
• Think of any novel technology
• 5 minutes to discuss and write down
opportunities and challenges
• 1 minute each to pres...
Case studies
• Making cycling a better experience
for Londoners
• Speculative prototyping, displayed
in a research film to explore user...
• Smart Mobility Plan
• Research to understand
changing mobility needs
• Service prototyping
• Go Drive: Car-sharing pilot...
Wayfindr app for blind people (1/2)
ustwo + RLSB
• RLSB Youth Forum identified priority
areas for vision impaired young
pe...
Wayfindr app for blind people (2/2)
ustwo + RLSB
• Location specific trial at Pimlico
station, London Underground
• Testin...
A smart city (also smarter city) uses digital technologies or information and
communication technologies (ICT) to enhance ...
• Making public spaces smarter
• Using solar energy to enable people
to stay connected
• Hardware prototyping in real-
con...
Smarter furniture for smart cities (2/4)
- Strawberry energy
• Their stakeholders and team
members listened to findings fr...
Smarter furniture for smart cities (3/4)
- Strawberry energy, going from first prototype Smart tree to current Smart Tree
Smarter furniture for smart cities (4/4)
- Strawberry energy
From Smart Tree to
Smart Benches!
These are:
• Movable benche...
• Set up structured events for
creative social exchange
• Enjoyed by the community and
also provided useful insights for
t...
• Speculative prototyping by Future Cities Catapult
• Service prototyping by Ford
• Location specific service simulation a...
• Choose a scenario from the following slide
• You have 15 minutes to discuss a suitable
research approach, with research
...
• Scenario A: The Mayor of a city, and you want to get people to do more exercise, for the healthy well-being of your peop...
• Diary study: Google plus, nativeye, dscout, evernote/email
• Cultural probes: physical diaries/artefacts, disposable cam...
• Future Cities Catapult (https://futurecities.catapult.org.uk/)
• Design for Social Change
• Strawberry energy http://sen...
Takeaways (1/2)
• Create concepts, prototype/simulate them and evaluate these
with people.
• Involve both your end-users a...
Takeaways (2/2)
Ultimately…
• It's not about the technology… it's about experiences, it's about
solutions, it's much more ...
Questions?
Thank you! Acknowledgements…
• Priya Prakash, Designer – Founder at D4SC – Changify
@priyascape
• Sara Oredić, Head of Bra...
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Beyond the screen - UX research methods for novel technology

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A tutorial presentation at UX Cambridge 2015 on user experience research methods for novel technology. For example, wearables, Internet of Things (IoT), smart cities, and more. Includes case studies from others of implementing a UCD approach with research and prototyping when building novel technology concepts.

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Beyond the screen - UX research methods for novel technology

  1. 1. Beyond the screen: UX research methods for novel technology Tutorial at UX Cambridge 2015 Swetha Sethumadhavan (@swethas) & Paul Thorpe (@UXPaul) From System Concepts, London @systemconcepts
  2. 2. I am a UX Practitioner. I work at a London-based consultancy called System Concepts. We do a variety of research across different platforms, and I am very passionate about it! I also help co-organise the Research Thing meetup, for fellow UX people in London. @swethas A little bit about me…
  3. 3. • Welcome • Intro to novel technologies • Research methods • Activity #1 • Case studies • Activity #2 Agenda
  4. 4. • get a flavour of what novel technologies are out there • understand the importance of research • get an insight into a few different research methods and novel technology case studies And then… be inspired and motivated to incorporate research! By the end of this tutorial, you should…
  5. 5. Icebreaker
  6. 6. Novel technologies…?
  7. 7. Internet of Things (IoT)
  8. 8. Blockchain technology Bitcoin is the most famous use of blockchain technology. Bitcoin - a virtual currency, buy and sell without centralised control, and allows for pseudonomous transactions. This is an ATM machine that exchanges bitcoins for physical cash.
  9. 9. Wearable technology
  10. 10. Smarter homes
  11. 11. Research
  12. 12. • Helps understand real people’s needs, behaviours to inform opportunities for design • Helps evaluate new or existing products/offerings and identify ways to improve and optimise them Why research is important?
  13. 13. User experience is a persons’ perceptions and responses resulting from the use and/or anticipated use of a product, system or service. - ISO 9241 – 210: 2010 What is UX?
  14. 14. Making things delightful!
  15. 15. Model created based on ISO 9241: Part 210 Human- centred design process for interactive systems. A UCD approach
  16. 16. Vox Pops Prototyping Card Sorting Expert Reviews Cultural Probes Observation & Shadowing Focus Groups & Workshops Diary Studies Contextual Interviews Ethnography Participative Design Eye Tracking AX Reviews Usability Testing AX Audit UX Methods Important to choose the right method and tailor it based on the project objectives. Building blocks of research
  17. 17. How it works: • Gather information about people in their natural environment • Sessions have a flexible structure with no set agenda Advantages: • Provides rich data which can lead to new insights and perspectives • Natural environment and tasks improve validity Uses: • Inspiration for designers early in the design process • Get to know your users • Provides insight into the possible use cases for a product Ethnographic research Example research method
  18. 18. Cultural probe & diary study Example research method How it works: • Ethnographic research technique used for exploring new design opportunities • Can incorporate a number of artefacts and tasks including diaries, open-ended prompt cards, disposable cameras, camera missions and sketching exercises Advantages: • Encourages users to reflect on their experiences and behaviour meaning deeper insights can be gained during research sessions • Provides design teams with a deeper understanding of users Uses: • Provide views and understanding to support and inspire designers in the early stages of the design process • Prepare participants for later discussions and participatory sessions
  19. 19. Vox pops How it works: • Researcher conducts street-based research at a busy location • Research is filmed asking volunteers pre-prepared questions • Videos are analysed later for common trends and useful quotes Advantages: • Quick and flexible • Low cost • Can provide visual feedback to client, rather than a report Uses: • Gain a balanced measure of user opinion when time constraints prevent traditional methods being used Example research method
  20. 20. Prototyping to inform design
  21. 21. Prototyping to inform design
  22. 22. Prototyping to inform design
  23. 23. • Think of any novel technology • 5 minutes to discuss and write down opportunities and challenges • 1 minute each to present back to the wider group Activity #1: In pairs
  24. 24. Case studies
  25. 25. • Making cycling a better experience for Londoners • Speculative prototyping, displayed in a research film to explore user experiences @FutureCitiesCat #NUXcycling Can technology improve wayfinding for cyclists? - Future Cities Catapult Play video
  26. 26. • Smart Mobility Plan • Research to understand changing mobility needs • Service prototyping • Go Drive: Car-sharing pilot to get feedback from real-users in context Alicia Agius from @forduk Service design to reshape existing proposition - Ford
  27. 27. Wayfindr app for blind people (1/2) ustwo + RLSB • RLSB Youth Forum identified priority areas for vision impaired young people • Enabling vision impaired people to travel anywhere at any time, independently • Using ‘off the shelf’ products compatible with devices these people already use. • Secondary research > Primary simulated research + observation > Workshop > Experiments through prototyping Katherine Payne at the RLSB, Umesh Pandya at ustwo
  28. 28. Wayfindr app for blind people (2/2) ustwo + RLSB • Location specific trial at Pimlico station, London Underground • Testing with real users in the actual context, for further validation and improvement • Gathering feedback to improve the experience, and also informing changes for future trials
  29. 29. A smart city (also smarter city) uses digital technologies or information and communication technologies (ICT) to enhance quality and performance of urban services, to reduce costs and resource consumption, and to engage more effectively and actively with its citizens. - By Wikipedia Smart Cities is a vendor / city term commonly used to refer to the creation of knowledge infrastructure. Smart City, in everyday use, is inclusive of terms such as 'digital city' or 'connected cities'. - By Innovation Cities Program Smart cities…
  30. 30. • Making public spaces smarter • Using solar energy to enable people to stay connected • Hardware prototyping in real- contexts • Ethnography and vox-pops style interviews with users • A/B testing of price points and distribution options with stakeholders @e_strawberry Smarter furniture for smart cities (1/4) - Strawberry energy
  31. 31. Smarter furniture for smart cities (2/4) - Strawberry energy • Their stakeholders and team members listened to findings from each interview, and took notes. • One insight on one post-it, colour- coded to analyse types of insights. • Clustering common insights, and analysis • Brainstorming and ideas generation • Developed personas for end-users @e_strawberry
  32. 32. Smarter furniture for smart cities (3/4) - Strawberry energy, going from first prototype Smart tree to current Smart Tree
  33. 33. Smarter furniture for smart cities (4/4) - Strawberry energy From Smart Tree to Smart Benches! These are: • Movable benches • With added USB ports @e_strawberry
  34. 34. • Set up structured events for creative social exchange • Enjoyed by the community and also provided useful insights for the team @ElephanTrumpets Setting up a vision for a smart city concept - Changify
  35. 35. • Speculative prototyping by Future Cities Catapult • Service prototyping by Ford • Location specific service simulation and trial by RLSB and ustwo • Location specific hardware prototyping/installation by Strawberry energy • Participatory workshops for insights gathering by Crowd Powered Change Recap of case studies…
  36. 36. • Choose a scenario from the following slide • You have 15 minutes to discuss a suitable research approach, with research questions and your rationale for choosing this approach • 5 minutes to present back findings to the wider group Activity #2: In groups
  37. 37. • Scenario A: The Mayor of a city, and you want to get people to do more exercise, for the healthy well-being of your people. The Mayor would like to use the Internet of Things to help achieve this goal. Your team has been approached to plan the research. • Scenario B: A car manufacturer is looking to launch self-driving cars in your city. They are doing tests on their prototype cars and would now like to investigate real-life behaviours for this new technology. Your team has been approached to plan research into this area. • Scenario C: A large shopping centre has been approached by people who make location beacons. They have pitched installing these beacons in and around the shopping centre as the future of increased loyalty and conversion in physical shops. Before going ahead, the shopping centre have approached your team to plan research around the use of beacons and their impact in this case. • Scenario D: A health technology company is looking into using wearable technology to help support patients in need of physiotherapy. There has been some interesting early academic research in this area, and so they are interested in how they could use this to develop a product. They have approached your team to help them understand the target user needs and their drivers to use such a technology. • Scenario E: A local council wants to reduce the amount of graffiti in some of the residential neighbourhoods. They are interested in trying a novel approach to reducing graffiti, preferably one which addresses the causes rather than just the effects. They have approached your team to plan research to understand this area and identify possible novel solutions. Activity #2: Scenarios Choose one of the following scenarios to carry out this activity, as explained on the previous slide.
  38. 38. • Diary study: Google plus, nativeye, dscout, evernote/email • Cultural probes: physical diaries/artefacts, disposable camera – let them capture their life, the way the see it • Vox pops: VoxPopMe or just get out there on the street with a camera (looking professional) • Citizens Canvas: A community centred design tool for smarter cities • Post-it notes, and people!  List of links: http://bit.ly/1KdBsvA Useful tools and resources
  39. 39. • Future Cities Catapult (https://futurecities.catapult.org.uk/) • Design for Social Change • Strawberry energy http://senergy.rs/?lang=en • Lisa Koeman from ICRI Cities http://visualisingmillroad.com/ Who is doing this stuff?
  40. 40. Takeaways (1/2) • Create concepts, prototype/simulate them and evaluate these with people. • Involve both your end-users and stakeholders, to understand both of their motivations. But…. • You can't just ask people! They don't always know what they want. • Important to observe real-life use!
  41. 41. Takeaways (2/2) Ultimately… • It's not about the technology… it's about experiences, it's about solutions, it's much more and it's beyond this screen! So… • Let’s go out there and observe any interesting behaviours and observations at this conference, and tweet them with the hashtags #uxcam #novelux
  42. 42. Questions?
  43. 43. Thank you! Acknowledgements… • Priya Prakash, Designer – Founder at D4SC – Changify @priyascape • Sara Oredić, Head of Brand Communications at Strawberry energy @OredicS • Anja Maerz, Insights Expert / Cultural Anthropologist at Future Cities Catapult @sunnysides

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