What does Social-Tech Innovation look like?
- 1. www.nominettrust.org.uk What does social-tech innovation look like? Institute of Fundraising Technology Conference May, 2013 Dan Sutch dan.sutch@nominettrust.org.uk @dansutch @nominettrust
- 2. To seek out, galvanise and support new, effective and widely adopted solutions that transform how we address big social challenges through the use of digital technology. • Social investments and grants of c£5m per year • Aim to demonstrate how digital technology can be used to redesign the way we address persistent social challenges •Aim to support (in addition to funding) to scale the social and economic impact •Foundation charity of Nominet – the .UK domain registry (10m+ .uk websites) Our mission
- 4. The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value Insight understanding the context, histories and work of others Invention finding and developing the best ideas Application putting ideas into practice Value capturing outcomes, impact and learning Social Innovation
- 5. Redesigning our approach to social innovation Affordances of digital Tech Social Entrepreneurship Designing from ‘first principles’ Consider together, the: Affordances of digital technology The values & energy of social entrepreneurship and social business Look again at the challenges and redesign approaches
- 6. FRUSTRATING POTENTIAL Redesigning how we address persistent social challenges through the use of digital technology A challenge to you
- 7. http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg Many examples of significant tech-driven/tech-enabled changes – where for social-tech?
- 8. It’s not just a lack of space suits... The use of digital technology provides remarkable opportunities to redesign how we address persistent social challenges This requires: • Creativity and imagination for how else we might address these issues • Risk taking and testing of these new approaches • Entrepreneurship and willingness • Aspiration, persistence and tenacity • (openness, collaboration...)
- 9. + redesign + affordances of tech + social ent? What can it look like?
- 10. History Pin Global intergenerational site, 40,000 contributors, 600,000 app users Peoria Hist Soc 1.4 mill hits to website, $14,000 image sales Consumer product led; incredible design; ‘social value’ built in
- 11. Brand new approach to exploring Big scientific questions Cancer Research UK + Zooniverse + you Big data; Crowd-sourced activity; shift from institution-owned activity to public activity, micro-tasks Cell Slider
- 12. Aggregating resources, increasing awareness & access to digital making activities New journeys for digital making Nominet Trust, Nesta, Mozilla plus many other partners Kranzberg’s 1st law of tech: Technology is neither good nor bad, nor is it neutral Make Things Do Stuff
- 13. www.innovationlabs.org.uk Co-design process with young people, mental health professionals, designers and tech experts 7 projects now being developed by charities and design-tech teams
- 14. www.sparked.com Micro-volunteering –new ways of organising resources to address charitable needsSparked.com
- 15. Networked technologies, mass computational power enables us to make sense of huge data sets, providing new insight into challenges; how services are used; how to allocate resources Mass computing power and data 1855 ‘Diagram of the causes of mortality in the Army in the East’ Florence Nightingale Great British Public Toilet Map. TACT3 & RCA
- 16. To discover, to help demonstrate and test the potential of a new approach that uses digital technology to address a persistent social challenge. Nominet Trust Open Innovation Funding Discover by bfishadow ccFlickr
- 18. Open Innovation description http://www.nominettrust.org.uk/how-to-apply/areas-investment/open-innovation How to apply http://www.nominettrust.org.uk/how-to-apply/areas-investment/open-innovation Application deadlines http://www.nominettrust.org.uk/how-to-apply/application-deadlines FAQs http://www.nominettrust.org.uk/faq/how-apply This presentation http://www.slideshare.net/Dannno/io-ftechnologyds Useful links More descriptions of our Open Innovation programme, links to ‘how to apply’ and some further background info.
- 19. Dan Sutch dan.sutch@nominettrust.org.uk @dansutch @nominettrust Dates soon for Nominet Trust web-chats Dates soon for Nominet Trust web-chats and pre-application events What examples do you know of social-tech innovations
- 20. Spring Giving www.spring-giving.org.uk research and insight into new technologies for giving The Giving Lab www.thegivinglab.org experiments into new ways of using digital tech to link to donor behaviour Sidekick School www.sidekickschool..org medium/large size charities working with digital-tech design agency to increase income through digital products and services Innovation in Giving www.nesta.org.uk/giving Nesta/Cabinet Office programme Raising IT www.raisingit.com platform that uses social networks and relationships to increase donations Made with Jam www.madewithjam.org simple websites/CRM for charities, including payment mechanisms Useful links about technology and giving .
Editor's Notes
- Thanks – great group, privilage to talk with youWho are NTSo what are we looking for when we seek out social innovationSo what does this look like. I’ll give some positive examples in a mo, but first, I generally think it looks like thisWhy potential? But why not yet fulfilled?Still early, difficult, so we need to explore and discover together
- Part of this is commissioning relevant research, documents and publications that can inform us, partners, future applicants and others working toward similar aimsWorking in partnershipDeveloping programmes of funding/investment
- Open – not tied to a particular social challengeInnovation - complicated but brings together these things
- Properties of technology – ways in which they can be used...
- Frustration and potential (digi lit good, more to redesign
- Starting point for this is that there are already lots of examples of how digi tech have changed the way we communicate, buy and sell etcPotential of digi tech –if we were to design how you access information now, knowing how much comp power you have in your pocket; design learning interactions; ways of reducing social isolation etc etc, perhaps we would do it differently.Moore’s law – tech to get into space! – with this growth – how would wWhe begin to design what social care, education, addressing poverty, environmental action could look like in 5 years time? What sort of action would you like to see in 5 years time – let’s start testing and developing it now.We can expect Moore’s law to continue – so EXPLORE if you have a super computer in your pocket, sensor devices in your hand and environment how would you address social challenges? OR, another way of looking at this (William Gibson, future’s already here its just not evenly distributed) – if we imagine more people have current smartphones, internet access, tablets etc – how would we design approaches?£500 tablet will cost under £100 in 4 years
- .. . But this isn’t easy.
- New way of thinking about problem – consumer product led, not always social mission led
- DataCrowd
- Aggregation and new routes to support
- New design processes making the most of user co-designEric von hippel- user design most important. Process as important as product
- Florence Nightingale diagram of the causes of mortality in the army in the east 1855