The World Tourism Organization (UNWTO) is a United Nations agency established in 1974 responsible for promoting sustainable, universally accessible, and responsible tourism. It has over 155 member countries and works to ensure tourism contributes to economic growth, development, and environmental protection. The UNWTO aims to advance tourism through research, technical assistance, education and the promotion of international standards including its Global Code of Ethics for Tourism.

1. World Tourism Organization (UNWTO)
Org type Organization
Acronyms UNWTO
Status Active
Established 1974
Website www.unwto.org
PRESENTER : SURAJ GHIMIRE
UNWTO

3. Why Tourism?
Current developments & forecasts
International tourist arrivals grew by nearly 4% in
2011 to 983 million;
International tourism generated in 2011 US$ 1,032
billion (€ 741 billion) in export earnings;
UNWTO forecasts a growth in international tourist
arrivals of between 3% and 4% in 2012.
UNWTO

4. World Tourism Organization
 It is the United Nations agency responsible for the
promotion of responsible, sustainable and
universally accessible tourism.
 It promotes tourism as a driver of economic
growth, inclusive development and
environmental sustainability.
UNWTO

5.  UNWTO’s membership includes 155 countries, 6
Associate Members and over 400 Affiliate
Members representing the private sector,
educational institutions, tourism associations and
local tourism authorities.
 Nepal became its member in 1975 AD.
UNWTO

6. Secretaries-General
 1975–1985 — Robert Lonati (France)
 1986–1989 — Willibald Pahr (Austria)
 1990–1996 — Antonio Enriquez Savignac (Mexico)
 1998–2009 — Francesco Frangialli (France)
 2010–present — Taleb Rifai (Jordan)
UNWTO

7. Structure
 General Assembly
 It is the principal gathering of the World Tourism Organization.
It meets every two years to approve the budget and programme of
work. Every four years it elects a Secretary-General.
 Regional Commissions
 UNWTO has six regional commissions-Africa, the Americas, East
Asia and the Pacific, Europe, the Middle East and South Asia.
 Executive Council
 It is UNWTO's governing board, responsible for ensuring that
the Organization carries out its work and adheres to its budget. It
meets at least twice a year.
UNWTO

8. Structure contd …
 Committees
 Specialized committees of UNWTO Members advise on
management and programme content.
 Secretariat
 The Secretariat is led by Secretary-General Taleb Rifai of
Jordan, who supervises about 110 full-time staff at
UNWTO's Madrid Headquarters. These officials are
responsible for implementing UNWTO's programme of
work.
 The official languages of UNWTO are Arabic
English, French, Russian and Spanish.
UNWTO

9. What it does ?
 UNWTO works in six main areas – to achieve
responsible, sustainable and universally accessible
tourism.
 competitiveness
 sustainability
 poverty reduction
 capacity building
 Partnerships
 mainstreaming
UNWTO

10. How it does ?
 UNWTO encourages the implementation of the
Global Code of Ethics for Tourism, to maximize
tourism’s socio-economic contribution while
minimizing its possible negative impacts
 Committed to promoting tourism as an instrument
in achieving the United Nations Millennium
Development Goals (MDGs), geared towards
reducing poverty and fostering sustainable
development.
UNWTO

11. How it does …
 UNWTO generates market knowledge, promotes
competitive and sustainable tourism policies and
instruments, fosters tourism education and
training, and works to make tourism an effective tool
for development through technical assistance
projects in over 100 countries around the world.
UNWTO

12. Celebrating Tourism Day
World Tourism Day (WTD) 2012 was held under the
theme Tourism & Sustainable Energy:
Powering Sustainable Development. Official
Celebrations
took place in Maspalomas,
Spain.
UNWTO