PATA is a non governmental organization established to enhance tourist destination development especially in Pacific area and surrounding nations.

1. TRISHLA TIWARI
TOURISM CONCEPTS & LINKAGES
MBA(TTM) 2020-22
FIRST SEMESTER
INDIAN INSTITUTE OF TOURISM AND TRAVEL
MANAGEMENT , GWALIOR.

2. ACKNOWLEDGEMENT
I express my sincere gratitude to our subject faculty Mr Amit Tiwari for
his continous guidance & providing neccesary information regarding
this assignment .
I am highly indebted to Indian Institute of Tourism and Travel
Management for giving me immense exposure in tourism industry as
well.
In conclusion, I also thank to all those who directly or indirectly
inspired and contributed in the preparation of this assignment.

3. PACIFIC AREA
TRAVEL
ASSOCIATION
ROLE AND FUNCTIONS

4. INTRODUCTION
• Established in Hawaii in 1951.
• Founder - Lorrin Thurston
• Headquarters were moved from
Hawaii to San Francisco in 1953
• First Asian office was established in
Manila, the Philippines in 1976.
• A membership association acting as a
catalyst for the responsible
development of the Asia Pacific travel
and tourism industry.

6. MEMBERS
• PATA has 4 types of membership:
✓Active Members
✓Associate Members
✓Allied Members
✓Affiliated Members
• The membership of PATA is open to all professional organizations such as airlines, steamship
lines, travel agencies, tour operators, hoteliers, government, tourism professional organizations,
advertising agencies, and public relations agencies, etc.
• PATA has 95 government state and city tourism bodies, 25 international airlines and airports, 108
hospitality organizations, 72 educational institutions, and hundreds of travel industry companies
in the Asia Pacific and beyond.

7. ROLES OF P.A.T.A
• Incorporated to develop, promote, and facilitate travel to
areas within the Pacific RIM as a non-profit, voluntary,
and non-political corporation.
• Plays crucial role in order to promote travel and tourism
to and within the Pacific region.
• Eminent participation in research studies on tourism.
• Being a largest non-profit organization in tourism
sector, it conducts marketing programs extensively.
• Serves as a central source, for tourists destinations and
products together with training and educational
programs for human resource development.

8. FUNCTIONS OF P.A.T.A
• Promotes and develops tourism in the Pacific region.
• Sponsors and organizes conferences of its members with the objectives of reviewing
the progress, exchanging ideas and planning for future programs
• Organizes training and development programs for members.
• Promotes ethical practices.
• Focuses on destination development.
• Stimulates and develop public-private sector partnerships.
• Improves international understanding and international corporation.
• Publishes material relating the tourism industry.
• Provides marketing research and statics.
• Provides valuable insights, forecasts, and analysis which helps members to make
better business decisions.

9. REFERENCES
• Get Complete Information on Pacific Asia Travel
Association(PATA) (shareyouressays.com)
• Pacific Asia Travel Association (pata.org)
• ATA - Pacific Asia Travel Association
(tourismnotes.com)

10. THANK YOU!