2. PASIFIC ASIAN TRAVEL ASSOCIATION
Found in 1951
Founder :Lorrin Thurston
Head Quarter :San Francisco,1953
First Asian office:Manila,Philippines,1976
3. AIMS AND OBJECTIVES
Developing, promoting, and facilitating travel to and with
in Pacific area and South-East Asian region
Primarily operates in United State market
Organization provides meeting point for the people
Develop an ever-increasing pleasure travel
Build up greater awareness on travel trade
4. ACTIVITIES OF PATA
Assisting small and upcoming destination
Providing expertise and planning group travel scheme,
destination, hotels operation, and discounts
It provide up to date information
Serves as a central source
Annual conference provide greater scope in promotion of
tourism
Development of service plan to tourist
To do research activities
5. MEMBERSHIP
Active Government
Associate Government
Active Carrier
Associate Carrier
Active Industry
Allied
Affiliated Allied
Associated
Sustaining
6. FUNCTIONS OF PATA
Pacific Travel Conference and Workshop
Marketing
Research and Development
8. PROGRAMMES
PROVIDED BY PATA
PATA’S mission is to enhance the growth , value, and
quality of Pacific Asia travel and tourism for the benefit of
its membership
The PATA Annual conference draws together the top
decision makers in the region
The PATA trade mart focuses on marketing opportunities
by matching the buyers and sellers of the region’s tourism
products
PATA has long been an advocate of balancing growth with
conservation measures
9. AWARDS
1) THE PATA AWARD OF MERIT
2) PATA CHAIRMAN AWARD
3) THE PATA CEO CHALLENGE
4) THE PATA SPECIAL AWARD
5) THE PATA FUTURE AWARD
6) PATA GOLD AWARDS