This document discusses golf tourism. It defines golf tourism as trips taken mainly for the purpose of playing golf. It provides a brief history of golf, noting the earliest recorded golf game took place in 1297 in the Netherlands. It also discusses the International Association of Golf Tour Operators (IAGTO), which has over 2000 members in 95 countries, as well as the India Golf Tourism Association. Global golf participation statistics are given, with over 50 million golfers worldwide, as well as growth opportunities in Asia, the Middle East, and Mexico. The typical golf tourist is described as predominantly male, middle aged or retired, and likely to be members of golf clubs at home. The main source markets are listed as the United States, United

2. Definition
Golf tourism is the term used to describe trips
undertaken by persons for which the main purpose is to
play golf.

3. History
Recorded as taking place on 26 February 1297, in the
Netherlands, in a city called Loenen
aan de
Vecht, where the Dutch played a game with a stick
and leather ball.

4. IAGTO (International Association of
Golf Tour Operators)
Established in 1997, IAGTO's membership
comprises 2117 accredited golf tour operators, golf
resorts, hotels, golf courses, receptive
operators, airlines, tourist boards, approved media
and business partners in 95 countries including, at
its core, 517 specialist golf tour operators in 62
countries.

5. (IGTA)India Golf Tourism Association
India Golf Tourism Association (IGTA) is a nonprofit organization whose goal is to create greater
International awareness of India's best kept secret
when it comes to golf in India!!!

6. Global Market Size
According to the International Association of Golfing
Tour Operators (IAGTO).
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56 million people play golf worldwide
26.7 million in the United States
5 million in Canada
5.5 million in continental Europe
14 million in Japan
3.8 million in the United Kingdom

7. Potential for Growth
The mature golfing markets of North
America, UK, Japan and Australia have seen
stagnation in the number of dedicated golfers in recent
years. The rapidly growing golf markets in Asia, the
Middle East and Mexico will contribute
to the growth of the golf sector worldwide.

8. Brief Profile of Consumers
Consumers are predominantly male, with the majority
being middle aged (40-55) or retired (55+).
Professional and managerial groups dominate the
sector. Golf tourists are likely to be members of golf
clubs at home.

9. Main Source Markets:
The main source markets for golf tourism are:
• United States
• United Kingdom
• Japan
• Canada
• Australia

10. Main Competing Destinations
• Korea
• China

11. THANK YOU
PREPARED AND PRESENTED BY:
NITEESH XAVIER & KANCHAN TOMAR