The national government in New Zealand plays an important role in the tourism sector through several agencies. The Ministry of Business, Innovation and Employment (MBIE) develops tourism policy, collects tourism data, and advises the government. Tourism New Zealand promotes New Zealand as a destination abroad. Regional Tourism Organisations coordinate regional marketing and training. Various domestic associations also support industry stakeholders like hotels, travel agents, and tour operators.

1. The role of National
Government in the travel and
tourism sector

2. Government activities:
 Formulation of national policies re
tourism growth and development
 Investment in tourism facilities
 Promotion of the country as a
tourism destination

3. Tourism New Zealand
1. National and Regional Tourism Planning:
2. Organising & coordinating suitable
industry structure
3. Development of the tourism product in
line with government policy
4. Promotion of NZ as a tourism
destination
5. Control – ensuring plans are
implemented and objectives achieved

4. Regional Tourism Organisations [RTOs]
 Destinational marketing
 International marketing for their
region
 Co-ordination of regional industry
training initiatives
 Marketing of domestic tourism

5. International Organisations in Tourism
 Inter-governmental organisations
 Regional organisations
 Non governmental organisations

6. Domestic Trade + Professional Associations:
 Travel Agents Association of NZ (TAANZ)
 Tourism Industry Association of NZ (TIANZ)
 Inbound Tour Operators Council (ITOC)
 Overseas Tour Operators Council (OTOC)
 Motel Association of NZ (MAANZ)
 Hospitality Association of NZ (HAANZ)
 NZ Maori Tourism Council

7. Aviation, Tourism and Travel
Training Organisation (ATTTO)
 Assigned Industry Training
Organisation (ITO) for the tourism
sector
 Setting training standards for the
sectors within it serves
 Relationships with industry,
government agencies and training
organisations

8. Ministry of Business, Innovation
and Employment. [MBIE]
“The purpose of MBIE is to be a
catalyst for a high-performing
economy to ensure New Zealand’s
lasting prosperity and wellbeing. We
play a central role in shaping and
delivering a strong New Zealand
economy”

9. MBIE cont..
 We develop and deliver policy, services,
advice and regulation to support business
growth and the prosperity and wellbeing
of all New Zealanders.
 MBIE integrates the functions of four
former agencies – the Department of
Building and Housing, the Ministry of
Economic Development, the Department
of Labour and the Ministry of Science and
Innovation.

10. MBIE Activities
To create better business focused
environment:
Building skills:
Building innovation
Supporting access to capital:
Supporting access to resources
Building exports:
Effective infrastructure

11. MBIE Role in Tourism
 We provide advice to the Government on
how it can create the right environment
for enhanced productivity and growth in
the tourism sector in order to grow
tourism’s contribution to the New Zealand
economy.
 We also collect, analyse and publish
tourism data, such as international visitor
expenditure, and evaluate the
effectiveness of government initiatives
that impact on tourism.

12. Tourism Strategy 2015
Vision:
 In 2015, tourism is valued as the leading contributor to
a sustainable New Zealand economy
Values:
 kaitiakitanga (guardianship) and manaakitanga
(hospitality)
Outcomes:
 New Zealand delivers a world-class visitor experience
 New Zealand’s tourism sector is prosperous and
attracts ongoing investment
 The tourism sector takes a leading role in protecting
and enhancing the environment
 The tourism sector and communities work together for
mutual benefit