This document provides a summary of Abbas ElShafei's career experience and qualifications. It outlines his roles managing marketing for various companies in Egypt and the UAE, including launching brands and handling large media budgets. It also lists his strengths as an experienced marketer with strong leadership, strategic thinking, and communication skills.

1. Abbas ElShafei
Marina Heights Tower, Dubai, UAE
Phone: +971 50 4570489 E-Mail: abbas.elshafei@gmail.com
Career Milestones
n Rolled out averda’s fleet rebranding in the GCC (KSA, UAE, Oman & Qatar) in a period of one month
n Launched averda’s first online portal “myaverda” which helped in switching averda to a fully digital
platform for invoicing and delivery orders
n Prepared the Pyramedia bid for the Abu Dhabi Government Department of Transport “Safe Driving”
Campaign
n Consulted with Pyramedia on several media and communications projects for different government
sectors - 2013
n Formulated the media/communication strategy and roll out for the Abu Dhabi Department of Transport
“Mawaqif” campaign – Abu Dhabi 2013
n Launched, set up, and oversaw Lighthouse Film in Dubai – 2010/2013
n Managed Client Relations for Advantage Advertising and handled clients such as Osra Sugar in Saudi
Arabia, Pepsico in Egypt
n Launched Emaar Beach Club in North Coast Egypt - 2007
n Worked on the launch and re-launch of major brands in different markets, among which, Mobilink in
Pakistan, LACOM in Algeria, Vodafone in Egypt
n Handled a budget of LE 150 Million/year for Vodafone media, sports sponsorship, event, outdoors and
trade marketing, was able to save form 10% to 20% per year while achieving the required results and
KPIs
n Formulated a fully integrated media and sponsorship strategy and roll-out plan yearly for Vodafone Egypt
n Supported all retail and sales activities for Vodafone Stores throughout Egypt, achieving sales objectives
and consumer awareness.
Strengths & Attributes
n Experienced marketer namely in media
n Leadership & managerial skills
n Strategic thinker, result driven & self-starter
n Analytical, budgeting & planning skills
n Excellent presentation skills with high attention to detail
n Well-organized, self-motivated & able to work under pressure
n Excellent knowledge of organizational and logistical skills
n Team player & good interpersonal skills
n Confident & responsible
n Dedicated and patient

2. Page 2
Experience
Averda – Dubai, UAE August 2014 – August 2015
Marketing Manager – Operations (GCC)
n Reported directly to the Chief Operating Officer – GCC
n Handled all on the ground marketing activities for the operations team
n Managed all ATL and BTL activities for UAE, Qatar, Oman and KSA
n Owned the regional brand & marketing communications road map
n Worked on the regional brand development by sector and set customized marketing plans to reach sales
targets
n Produced regional support tools, products descriptions and printed collateral
n Managed all local events and sponsorship agreements
n Worked on averda CSR activities, beach and desert cleaning, in addition to averda learn
n Handled corporate communications and brand guidelines
n Handled all HR and finance communication requirements
Pyramedia – Abu Dhabi, UAE February 2013 – December 2013
Marketing Consultant (assuming the role of Marketing Director)
n Managed all clients advertising and Marketing plans
n Created communication and Media plans for all clients, namely Mawaqif and Etihad Rail
n Was responsible for Brand Planning and Management
n Implemented of all Communication and Advertising plans
n Managed all client relations pertaining to the Communication and advertising plans and strategies
Lighthouse Films – Dubai, UAE September 2010 – February 2013
Consultant assuming the role of Managing Director
n Set up the company and handled all government relations and documentation
n Managed all client negotiations in terms of format sales and productions
n Handled all negotiations with format owners and managed the contractual process
n Consulted on a number of negotiations relating to Lighthouse Films Egypt
Advantage Advertising & Marketing – Cairo, Egypt December 2007 – March 2010
Client Servicing Director
n Handled Chipsy (Pespsico Company), Arab Dairy, Menatel, Al Osra Sugar (Savola), Clorox
n Interacted and coordinated with clients for all jobs and successfully implemented those jobs with the help of
creative, account planning, strategy and media department
n Brands Planning and Management
Special Projects and Events Consultant June 2007 – November 2007
Handling EMAAR Activities on the North Coast

3. Page 3
n Management of the “Marassi” beach club and lounge
n Supervised the setup and build up of the “Marassi” beach club and lounge
n Coordinated all activities between EMAAR the owning company and the different suppliers
n Management of the “Marassi” launch event which had 9,000 invitees with live performances by Karl Wolf
and Nancy Agram
Promosport International (a member of Orascom Telecom Holding) May 2006 – May 2007
Managing Director
n Oversaw development of policies, procedures and objectives for the organization
n Oversaw product/service development, pricing, yearly budgets/forecasts, and sales objectives
n Directed the staff and employees in order to achieve their KPIs and objectives
n Formulated communication strategies and plans
n Created sponsorship Strategies for both company and clients
Orascom Telecom Holding – Cairo, Egypt December 2005 – April 2006
Senior Communication Manager
n Handled relationships between the holding company and its subsidiaries
n Was responsible for all communication and PR activities for the holding company
n Assisted subsidiaries with the following:
• Advertising Agency Pitches
• Communication strategies and plans
• Sponsorship and Media Strategies
• Events and Launches
Vodafone Egypt - Cairo, Egypt July 2001 – November 2005
Media and Sponsorship Manager
n Media budgets, strategy, planning, implementation and placement (print and broadcast)
n Developed media opportunities to exploit the Brand
n Handled all trade marketing activities including product placement
n Outdoor strategy, planning and renting
n Was responsible for all Sports Sponsorships, budgets and strategies
n Handled all corporate events and sponsorships
n Courses and workshops attended; Performance Management, Finance for None Financial People and 7 Habits of
Highly Effective People
TMI-JWT Cairo - Cairo, Egypt November 1999 – June 2001
Senior Account Director
Handling Unilever, Nestle Ice Cream, Ford, Shell, Al Ahram Beverages, and El Gouna Construction
n Managed a team of 4 Account Executives
n Handled all media and marketing activities and planning
n Prepared advertising campaigns and strategies
n Attended the Thompson Total Branding Gold Course held by JWT international

4. Page 4
Saatchi & Saatchi Advertising M.E - Cairo, Egypt October 1997 – April 1999
Account Director
Handling Proctor and Gamble Egypt (Ariel HS and LS) and New Accounts
n Managed a team of 3 Account Executives
n Was responsible for all media and PR activities and events
n Prepared advertising campaigns and strategies
n Received high evaluation by P&G for activities carried out in 97 and 98.
n Courses and workshops attended; Managing Clients, AD Knowledge by Saatchi & Saatchi and Media Made
Manageable, Inter Management Skills by Procter & Gamble
Saatchi & Saatchi Advertising M.E - Cairo, Egypt August 1997 – October 1997
Account Manager (Egypt & Morroco)
Handling Proctor and Gamble Egypt (Ariel HS and LS), Nile Hilton Casino
n Handled Client Servicing and all client relations
n Was responsible for clients media (both Print and Broadcast)
n Handles all TV and Print Production
Saatchi & Saatchi Advertising M.E - Cairo, Egypt August 1994 – August 1997
Account Executive
§ Handling Proctor and Gamble Egypt (Ariel HS and LS, and Pampers), Nile Hilton Casino
n Handled Client Servicing and all client relations
n Was responsible for clients media (both Print and Broadcast)
n Handles all TV and Print Production
Education
American University in Cairo 1990-1994
B.A. Political Science
St. Augustine College - North Carolina, USA, 1988-1990
(Transfer Student) Intended Major: Aerospace Engineering
Saint George College, Heliopolis - Cairo, Egypt, 1988
Thanaweya Amma
Personal Information
Date of Birth: 09 April 1970
Marital Status: Married