This document provides profiles for 12 company projects. It summarizes each project's opportunity, key objectives, and proposed solution. The profiles showcase a variety of food and beverage concepts across multiple cities, including coffee shops, restaurants, a food truck, and bringing international brands to the Middle East. They demonstrate Figjam's end-to-end consulting services for concept development, design, project management, and pre-opening support.
A London / Dubai based boutique agency specialising in hospitality concept development and design.
Combining our devotion to the world of design, with our passion for hospitality we deliver our clients cutting-edge concepts and unique interiors. We have over 25 years' experience in developing and operating some of the world's much loved venues giving us the edge with our know-how, to deliver a concept that is aesthetically pleasing while defining form and function.
Aaron Allen & Associates is a global restaurant consulting firm that has represented restaurant and hotel companies spanning all 6 inhabited continents and more than 100 countries worldwide.
BeeRound Design Studio | Branding & Corporate Identity | Graphic Design | Por...BeeRound Design Studio
How you brand your company is extremely influential to your client’s ultimate decision in purchasing and confiding in your companies products, services or organization. Creating a successful branding campaign demonstrates your company’s exceeding determination and fundamental stability. The process of developing and managing your brand can be as straightforward as simple market research or a custom tailored creative strategy campaign. Regardless of your company size, region, location or the amount of branding support required, we are here to establish design, develop, conceptualize & guide your company’s custom branding & identity strategies.
For more information please contact us at: info@BeeRound.com or info@BeeRoundDesign.com
rovy Real Estate Development LLC, the reputed name in the real estate development, has offered one of the most magnificent residential properties, Grovy Alcove in the beautiful location of Jumeirah Village. These are the remarkable apartments established in the G+5 building innovatively comprised with an eco-friendly architecture. Alcove is embedded with an artistic design allowing the maximum use of indoor and outdoor spaces. The project is offering apartments from sizes varying from studio to 2 bedroom apartments at this prime location comprised in the area ranging from 439 sq ft to 2166 sq ft.
Kimberlie Dykeman -Career Resume of TV Host, Spokesperson, Producer, Marketin...Kimberlie Dykeman
I am not a square peg to fit in a square hole. Period. Though my path looks like it’s all over the place…I’ll always bark back that no one said life was going to be linear! And yet, everything I’ve chosen to do has served to motivate, entertain, and educate folks to live life to its fullest, and to become active citizens with purpose and unwavering optimism.
Today I seek to fill or create a role within a stand-out organization that will enable me to leverage and advance my lifelong skills to our mutual benefit, while netting a significant impact on the global public.
http://www.puresoapbox.com
http://www.youtube.com/kimberliedykeman
http://www.kimberliedykeman.com/blog
Ocean - boost your business in China with strategic brandingFei (Fay) Nie
Ocean Design is an independent,
New Zealand-owned creative company
based in Wellington. We partner
with established and emerging
businesses to design and transform
their brands and brand experiences.
For over 25 years, we’ve helped
businesses thrive in a changing
world by achieving more meaningful
connections with their customers.
Reshaping Dubai’s Café Culture and Inspiring Culinary Excellence.pdfInsightsSuccess4
This edition features a handful of Reshaping Dubai’s Café business leaders across several sectors that are at the forefront of leading us into a digital future.
The New Innovative muti-platform unique hybrid dynamic franchise model from Sedar Global.
6 platform state of the art unique model to shift the industry of window fashion to a new Era in global business.
Sedar Global is adding the new model of the future franchise models.
A London / Dubai based boutique agency specialising in hospitality concept development and design.
Combining our devotion to the world of design, with our passion for hospitality we deliver our clients cutting-edge concepts and unique interiors. We have over 25 years' experience in developing and operating some of the world's much loved venues giving us the edge with our know-how, to deliver a concept that is aesthetically pleasing while defining form and function.
Aaron Allen & Associates is a global restaurant consulting firm that has represented restaurant and hotel companies spanning all 6 inhabited continents and more than 100 countries worldwide.
BeeRound Design Studio | Branding & Corporate Identity | Graphic Design | Por...BeeRound Design Studio
How you brand your company is extremely influential to your client’s ultimate decision in purchasing and confiding in your companies products, services or organization. Creating a successful branding campaign demonstrates your company’s exceeding determination and fundamental stability. The process of developing and managing your brand can be as straightforward as simple market research or a custom tailored creative strategy campaign. Regardless of your company size, region, location or the amount of branding support required, we are here to establish design, develop, conceptualize & guide your company’s custom branding & identity strategies.
For more information please contact us at: info@BeeRound.com or info@BeeRoundDesign.com
rovy Real Estate Development LLC, the reputed name in the real estate development, has offered one of the most magnificent residential properties, Grovy Alcove in the beautiful location of Jumeirah Village. These are the remarkable apartments established in the G+5 building innovatively comprised with an eco-friendly architecture. Alcove is embedded with an artistic design allowing the maximum use of indoor and outdoor spaces. The project is offering apartments from sizes varying from studio to 2 bedroom apartments at this prime location comprised in the area ranging from 439 sq ft to 2166 sq ft.
Kimberlie Dykeman -Career Resume of TV Host, Spokesperson, Producer, Marketin...Kimberlie Dykeman
I am not a square peg to fit in a square hole. Period. Though my path looks like it’s all over the place…I’ll always bark back that no one said life was going to be linear! And yet, everything I’ve chosen to do has served to motivate, entertain, and educate folks to live life to its fullest, and to become active citizens with purpose and unwavering optimism.
Today I seek to fill or create a role within a stand-out organization that will enable me to leverage and advance my lifelong skills to our mutual benefit, while netting a significant impact on the global public.
http://www.puresoapbox.com
http://www.youtube.com/kimberliedykeman
http://www.kimberliedykeman.com/blog
Ocean - boost your business in China with strategic brandingFei (Fay) Nie
Ocean Design is an independent,
New Zealand-owned creative company
based in Wellington. We partner
with established and emerging
businesses to design and transform
their brands and brand experiences.
For over 25 years, we’ve helped
businesses thrive in a changing
world by achieving more meaningful
connections with their customers.
Reshaping Dubai’s Café Culture and Inspiring Culinary Excellence.pdfInsightsSuccess4
This edition features a handful of Reshaping Dubai’s Café business leaders across several sectors that are at the forefront of leading us into a digital future.
The New Innovative muti-platform unique hybrid dynamic franchise model from Sedar Global.
6 platform state of the art unique model to shift the industry of window fashion to a new Era in global business.
Sedar Global is adding the new model of the future franchise models.
The 10 Most Inspiring CEOs in Middle East 2022TycoonSuccess
Discover the top 10 most inspiring CEOs in the Middle East for 2022. These leaders have made significant contributions to their companies and industries, and have proven to be influential and innovative in their approach. Their stories serve as motivation for aspiring entrepreneurs and professionals in the region
The 10 Most Successful CEO's in Middle East, 2023 (1).pdfTHECIOWORLD
This edition features The 10 Most Successful CEOs in Middle East, 2023 making in Business across several sectors at the forefront of leading us into a digital future.
3. OPPORTUNITY
Create a bold & clever coffeehouse
Bring to life a passionate brand focused on specialty coffee
Provide consumers with a richer experience
KEY OBJECTIVES
Design & develop a new coffee brand in Sharjah
Target coffee enthusiasts, GGC nationals & students
Incorporate traceable products
SOLUTION
Locally sourced materials used throughout
Wood repurposed from Dhows
Simplistic, natural FF&E elements
COMPANY PROFILE 03
5. OPPORTUNITY
Create a global brand
Design 5000sqft space in Jumeirah Beach Residence
Stand apart from competitors
KEY OBJECTIVES
Recreate a successful Bahraini brand in Dubai
Update and modify without losing identity & values
Prepare for future national & international expansion
SOLUTION
Bold visuals
Confident, youthful personality
High quality food & customer experience
COMPANY PROFILE 05
7. OPPORTUNITY
Create a stand out food truck
Meet Municipality regulations
Build a versatile brand
KEY OBJECTIVES
Adapt a US food truck to Dubai standards
Develop a crazy, creative brand
Oversee production & installation
SOLUTION
Mad scientist mascot
Elements of molecular gastronomy
Well trained staff & consistently high quality dishes
COMPANY PROFILE 07
9. OPPORTUNITY
Draw on 600+ years of Arabic coffee heritage
Create a colourful, sociable environment
Design simple coffeehouse where people come together
KEY OBJECTIVES
Develop a modern coffee brand based on traditional Arabic values
‘A rich slice of history & cake’
Target residents of Sharjah & the Northern Emirates
SOLUTION
Traditional colours & patterns transformed
Bench seating
Dishes prepared using authentic ingredients & recipes
COMPANY PROFILE 09
11. OPPORTUNITY
Fill the visible market gap for a casual, chic, sophisticated brand in the Northern Emirates
Focus on a modern sharing experience
Champion chic Mediterranean dining
KEY OBJECTIVES
Design a brand that will transform Ajman’s dining scene
Create a brand that is refined yet casual
Target mid market to high net worth individuals
SOLUTION
Authentic Mediterranean dishes presented as sharing plates
Seasonal inspiration
A minimalistic interior that complements the outside environment
COMPANY PROFILE 11
13. OPPORTUNITY
Bring an existing Prague brand to the Middle East
Tailor the menu for local appeal
Compete in the competitive Dubai Mall location
KEY OBJECTIVES
Manage pre-opening
Target visitors to Dubai Mall of all ages & nationalities
Become known for making the best Chimney Pastries
SOLUTION
Similar materials used in the interior design to that of the café in Prague
Strong supply chain for consistency
Key staff appointed with extensive UAE experience
COMPANY PROFILE 13
16. THE TEAM
Sanjay Murthy
CO-FOUNDER
As a shareholder in Figjam, Sanjay Murthy works closely
with investors to set long-term strategies & objectives for
individual concepts. With more than 25 years experience
working with international businesses. Sanjay also plans on
executing FIgjam's growth.
Alya Al Mazrouei
CO-FOUNDER
Committed to achieving Figjam’s goals, Alya Al Mazrouei
applies her years of experience in design to steer the
company, motivate and create. Her vision & true passion for
creativity helped to form a hospitality company for the next
generation.
Nick Cuadrado
MANAGING DIRECTOR
His extensive career has spanned more than a decade and
taken him across the globe. From working with Starwood &
IHG to launching China Grill for The Westin Hotel, Nick
has an enviable level of F&B experience.
After 9 years in London Nick headed to Dubai, bringing the
renowned brand Reform Social with him. Today, his award
winning concepts are some of the best known restaurants in
the UAE & during his tenure at Jumeriah Restaurant Group.
COMPANY PROFILE 16
17. Aimee Robson
HEAD OF MARKETING
After 14 years in the communications
industry, 10 of which have been spent in the
UAE, Aimee has worked with some of the
most recognizable national & international
brands including National Corporation for
Tourism & Hotels, IHG, Emirates Airline,
Sony, Starbucks, EA, Kenwood &
Volkswagen.
Danio von Lutterotti
F&B OPERATIONS MANAGER
Danio began his hospitality career in
Switzerland working in prestigious 5 star
hotels, before moving to China and finally
relocating to the UAE.
Working at Meraas Holdings Danio oversaw
the operations of Poco Loco and Big Chefs
JBR as well as the opening of Big Chefs
Riverland.
Simon Duke
HEAD OF BUSINESS
Working with notable operators & hoteliers
such as Emirates, Jumeirah & Nakheel
throughout his career, Simon has
passionately developed & opened striking
F&B destinations.
Having lived in the Middle East for more
than 20 years he possesses extensive regional
experience in F&B construction and has
worked on some of the UAE’s most
recognised projects.
Victor Dabu
HEAD OF PROJECTS
An experienced head of projects holding
positions at Jumeirah Restaurant Group &
Ginza Group, Victor has successfully
launched more than 20 restaurants
including The Ivy, Jeans-Georges, Ginza,
Mayata at DIFC, The Noodle House at
Dubai Mall, & both Rivington Bar & Grills.
THE TEAM
COMPANY PROFILE 17
22. OUR REFERENCES
H.E. MARWAN AL SARKAL, CEO, SHARJAH INVESTMENT & DEVELOPMENT AUTHORITY
“In a time where innovation and creativity plays a key role in positioning companies in the most distinc-
tive ways possible, we would like to extend our utmost gratitude to the unique working experience with
bahrFigjam. Their skills and practices have shown nothing short of dedication and qualitative support,
outlining successful outcomes for our projects.”
ABDULLA AL ABASI, MANAGING DIRECTOR, SPLENDIDE RESTAURANT MANAGEMENT
‘Working with Figjam was great, and the distance was never a problem, although I was in Bahrain and
they were in Dubai we were in regular contact, we enjoyed hosting the Figjam team when they came to
Bahrain to visit us and experience the existing brands and we always received a warm welcome when-
ever we popped into the Figjam office in Dubai.
I feel that everyone at Figjam understood us and what we wanted, the outcome of our project was ex-
actly what we had hoped.’
MARWAN ABDULLA AL MAZROUEI, CEO, LOTUS HOSPITALITY
“We enjoyed the experience of working with Figjam, they showed professionalism, insights and clear
understanding of our proposed brand and requirements. Their dedication helped to deliver a successful
outcome and we truly appreciate the team’s work and support on our project.”
developmentdevelopment
COMPANY PROFILE 22