Sage Strategy provides business and marketing strategy services including marketing strategy development, branding, positioning, campaign development, digital strategy, and creative design. They focus on formulating strategies before creative development. Services are offered across various industries and sectors. The company is led by Mark Fraser, with 24 years of management experience including as president of a US consumer products company, and Nicky Ginger, with 15 years of senior marketing experience. Examples of design work for clients in different industries are also shown.
6 Things Every Entrepreneur Must Get RightChad Kaul
Entrepreneurs must build strong foundations for enterprises the world needs. This presentation covers the principles of foundation design — the process of aligning your vision, team, product, market, business, and culture.
6 Things Every Entrepreneur Must Get RightChad Kaul
Entrepreneurs must build strong foundations for enterprises the world needs. This presentation covers the principles of foundation design — the process of aligning your vision, team, product, market, business, and culture.
this will give you the clear picture of Brand & how brand is been managed by the markeers & also how brand is been diffrentiated with other barnds.
LeaderFest is an annual whole day event run by MD2MD, primarily for its members and open to other business leaders, aimed at enabling experienced real leaders to share what they have learnt with other real leaders with different experiences and at different stages of their career.
body care, cosmetics, these are market e love to work for.
here we share a few exeamples of what we do
but we do much more that what we show, contact us to know more
Ocean - boost your business in China with strategic brandingFei (Fay) Nie
Ocean Design is an independent,
New Zealand-owned creative company
based in Wellington. We partner
with established and emerging
businesses to design and transform
their brands and brand experiences.
For over 25 years, we’ve helped
businesses thrive in a changing
world by achieving more meaningful
connections with their customers.
Estamos orgullosos de ya no solo ser exportadores de materia prima, sino también exportador de producto
procesado y empacado, ofreciendo además de maní, otras nueces de productores nicaragüenses, como el
marañón. Nuestro producto es hecho en Nicaragua, en una planta ubicada en León, con mano de obra
local, pero con una visión de exportar al mundo.
this will give you the clear picture of Brand & how brand is been managed by the markeers & also how brand is been diffrentiated with other barnds.
LeaderFest is an annual whole day event run by MD2MD, primarily for its members and open to other business leaders, aimed at enabling experienced real leaders to share what they have learnt with other real leaders with different experiences and at different stages of their career.
body care, cosmetics, these are market e love to work for.
here we share a few exeamples of what we do
but we do much more that what we show, contact us to know more
Ocean - boost your business in China with strategic brandingFei (Fay) Nie
Ocean Design is an independent,
New Zealand-owned creative company
based in Wellington. We partner
with established and emerging
businesses to design and transform
their brands and brand experiences.
For over 25 years, we’ve helped
businesses thrive in a changing
world by achieving more meaningful
connections with their customers.
Estamos orgullosos de ya no solo ser exportadores de materia prima, sino también exportador de producto
procesado y empacado, ofreciendo además de maní, otras nueces de productores nicaragüenses, como el
marañón. Nuestro producto es hecho en Nicaragua, en una planta ubicada en León, con mano de obra
local, pero con una visión de exportar al mundo.
Brander Peanuts Life Cycle a process in which the quality takes care from beginning to end...Roasted and flavored peanuts, candied or Japanese-style peanuts, these products have been recognized nationally and internationally for one reason: theirs high quality.
Meet Savage Consulting...creating strategies, actionable initiatives and tact...Trina Savage
Savage Consulting Ltd. (SCL) is a boutique consulting firm, based in Grand Cayman, Cayman Islands. Dynamic and experienced multilingual team (proficient in English, Spanish, Italian and French) who create strategies, actionable initiatives and tactics for companies. Bringing vital relationships within the speciality retail, tourism, duty free and airport, banking, insurance, media, real estate, luxury and consumable goods industries.
With expertise in auditing and strategic planning. An innovative approach to developing initiatives and solving problems, creating a unique blend of corporate-style framework within an agile human-based methodology. Known for their immersive style - being highly conceptual yet grounded in the reality of what’s doable.
SCL have two main business units that work in tandem to support their clients’ needs.
- Audit, Analysis and Strategic Planning: fact-finding and analytical phase that informs the development of the road map.
- Operational Roll-out and Implementation: merging operational efficiencies with proactive marketing and business development initiatives.
Unlock the Secrets to Conquering Costco Wholesale with Tim ForrestTim Forrest Consulting
Are you preparing to introduce your brand on the aisles of Costco Wholesale? Do you have the existing success and understand the requirements of getting a product into the Costco Wholesale system? There are specific numbers, ratios, and hurdles that you will need to review prior to approaching Costco.
For over 35 years, I've been at the forefront of the food industry, transforming brands and crafting strategies that legacy names like Nestlé, Unilever, Hershey swear by. Now, I'm opening the gates to the strategies, systems, and insights that have propelled brands to raise over $20M and achieve a staggering $1B in growth.
As an added bonus, when you dive into this guide, I’m happy to offer a unique opportunity to book a one-on-one video meeting with me. This isn't just any meeting. It's a chance to discuss your brand's potential and verify if your product works in the club model, receive actionable feedback tailored to Costco Wholesale, and craft a roadmap to disrupt legacy brands and categories.
Here's what you stand to gain:
1. Expert Insights: Leveraging my rich legacy of introducing 22 other vendors to Costco and decades-long experience, I'll provide you with targeted feedback, positioning your product distinctly in the USA's bustling food market.
3. Data-Driven Recommendations: My suggestions are grounded in established market research, offering strategies that are both innovative and actionable for food business owners.
4. Personalized Approach: This isn't a generic consultation. It's a tailored strategy session, focusing on your brand, your ambitions, and your journey to Costco Wholesale.
Are you curious about clubs and think you’re ready for Costco Wholesale?
Reserve Your Strategy Session
“Find Out What You’ve been Missing”
Respectfully,
Tim Forrest
Tim Forrest Consulting, LLC
“Since 1997”
www.timforrest.com
CEO; CMO; of Established British Lifestyle Brand; Established British Social Enterprise; Internationally Recognised; as; British Businesswoman; in; British Business Media; as CEO of Luxury British Lifestyle Brand; British Social Enterprise; CFO; C-Suite Management Experience; Dutiful; as Owner of International Lifestyle Brand; 16 years of Leadership experience; since; prior to; University Degree Attainment; at; Russell Group University; Queen Mary; University of London; Senior Style Advisor; {2006} - Present; as; CEO; CMO; Finance Leader; Shareholder; C-Suite Level Board-Member; Businesswomen; International recognition; Social Impact Enterprise and Global Impact Organisations
Top Advertising Agency in Pune & Mumbai | Trivium Media Groupglobalocaldigi
Trivium Media Group is a prominent advertising, branding and media agencies World Wide. With its persistent presence as an emerging leader of Brand management. A pioneer in the dynamic and ever-changing industry of Fashion, Fitness, Luxury, Media.
Trivium Media Group (TMG), A 360-degree widespread advertising and media production company offering Brand designing and management, Digital strategy, lead management, Digital, and Social media management.From creative consulting to marketing & strategy audits.
Since its establishment, TMG is pronounced as a globally competitive yet very progressive business group engaged in the leading industries. We are an invincible group of professionals, passionate about work.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. We place Strategy before Design, helping you
formulate your competitive, brand, communications and
positioning strategies BEFORE creative.
We have specialists in all areas of business
and marketing strategy to lead and assist the
implementation of strategy
Dedicated Marketing Management and
Designers as extended members of your team..
Our commitment is always to provide exceptional,
sound strategies which deliver real and
measurable outcomes and growth.
At Sage Strategy Services our
difference is Strategy First!
5. o Marketing strategy and plan development
o Marketing research and marketing studies
o Brand identity and Branding Strategy
o Differentiation, Positioning and Key Message
Strategy
o Integrated Campaign development and management
o Complete creative services - design and media
production services
o Complete Digital (Website & on-line strategy)
development, execution and management
Sage Strategy covers the full
spectrum of marketing services
8. Mark Fraser credentials summary
24 years management experience spanning 8
separate industries, 29 combined product & service
sectors and direct experience in 13 countries.
Over 10 years of senior management
experience with blue chip multinationals in
consumer products.
3 years as President and Shareholder of US
global consumer product company.
11 Years of academic study - Bachelor of
Business (Marketing) degree. Masters of Marketing
Degree. Executive MBA.
Proprietor of successful consulting firm - SAGE
Strategy Services (14 years).
Helped over 200 businesses achieve
improvement & growth
Mark Fraser: Personal Bio
9. Nicky Ginger credentials summary
15 years senior marketing experience across retail,
government services, petroleum and consulting.
National Marketing Strategy & Research Manager for
Colonial First State Asset Management overseeing retail
marketing services for 24 key assets (shopping centres) and
the retailer tenants
National Marketing Manager South East Water
Director of Marketing Research – BP Petroleum
Strategic marketing Manager – Sensis (Yellow pages)
Strategy Manager – SAGE Strategy Services, responsible
for retail & consumer product clients
Nicky Ginger: Personal Bio
10. Some of our design
work…brand, web &
collateral
www.sagestrategy.com
