Inditex was founded in A Coruña, Spain in 1992 and owns 7,292 stores worldwide as of 2022. It employs over 162,450 people and is owned by Amancio Ortega. Inditex operates several fashion brands including Zara, Pull & Bear, and Massimo Dutti. It targets young consumers but has stores suitable for all ages. Inditex uses famous catwalks, advertisements, models, actors, singers, and influencers in its marketing, though campaigns may be adapted for local markets based on trends, weather, customer preferences, and salaries.

1. Inditex
● Patricia
● Mercedes
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2. 1. What is its country origin?
● Founded: A Coruña
● Year: 1992
● Total stores: 7292
● Owner: Amancio Ortega
● Number of employees: 162.450
● Website: www. inditex. com
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https://www.inditex.com/en/about-us/our-story

3. ● Subsidiaries:
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5. 2. What is brand image?
● Fashionable
● Trendy
● Cheap
● Differents styles
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6. 3. What is the target
market/segment?
Normally, young people but there are differents stores so everybody can find
clothes for them.
Many people says that the size is a problem, however they are fixing this problem.
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8. 4. What’s sort of advertising
does the brand use?
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Famous Catwalks
Spots
➔ Models
➔ Actors
➔ Singer
➔ Influencers

9. Are they standardise or adapted
to local market?
● Weather
● Customer
● Trendys
● Prices
● Salary
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10. 5. What is the current slogan?
● They change every season
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