SlideShare a Scribd company logo
Inditex
● Patricia
● Mercedes
1
1. What is its country origin?
● Founded: A Coruña
● Year: 1992
● Total stores: 7292
● Owner: Amancio Ortega
● Number of employees: 162.450
● Website: www. inditex. com
2
https://www.inditex.com/en/about-us/our-story
● Subsidiaries:
3
4
2. What is brand image?
● Fashionable
● Trendy
● Cheap
● Differents styles
5
3. What is the target
market/segment?
Normally, young people but there are differents stores so everybody can find
clothes for them.
Many people says that the size is a problem, however they are fixing this problem.
6
7
4. What’s sort of advertising
does the brand use?
8
Famous Catwalks
Spots
➔ Models
➔ Actors
➔ Singer
➔ Influencers
Are they standardise or adapted
to local market?
● Weather
● Customer
● Trendys
● Prices
● Salary
9
5. What is the current slogan?
● They change every season
10
11
12

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Inditex 4/12/18

  • 2. 1. What is its country origin? ● Founded: A Coruña ● Year: 1992 ● Total stores: 7292 ● Owner: Amancio Ortega ● Number of employees: 162.450 ● Website: www. inditex. com 2 https://www.inditex.com/en/about-us/our-story
  • 4. 4
  • 5. 2. What is brand image? ● Fashionable ● Trendy ● Cheap ● Differents styles 5
  • 6. 3. What is the target market/segment? Normally, young people but there are differents stores so everybody can find clothes for them. Many people says that the size is a problem, however they are fixing this problem. 6
  • 7. 7
  • 8. 4. What’s sort of advertising does the brand use? 8 Famous Catwalks Spots ➔ Models ➔ Actors ➔ Singer ➔ Influencers
  • 9. Are they standardise or adapted to local market? ● Weather ● Customer ● Trendys ● Prices ● Salary 9
  • 10. 5. What is the current slogan? ● They change every season 10
  • 11. 11
  • 12. 12