The document summarizes the responsibilities of an individual for marketing, PR, branding, and management for a global engineering company. Key responsibilities included rebranding the company globally, managing the opening of a new UK site, working with government officials on PR activities, creating marketing plans and materials worldwide, producing videos, managing exhibitions, and entering the company into various business awards.

1. Responsible for all marketing worldwide, from research to planning through to presentation
materials; with no assistance.
Responsible for all PR, from copywriting and press relations (international trade and business;
Welsh TV and media) through to corporate partnership development.
Rebranded and re-positioned the company from a splintered
geographical identity, market and service offering to ‘global
engineering services in the marine, offshore oil and gas and
associated onshore sectors’; under one corporate umbrella, and
with one easily identifiable head office at the helm.
New site opening
Managed every aspect of the opening of the company’s then-newest UK site (Llandow) –
from PR, photography, branding the buildings and ordering the marquee and caterer through
to producing name badges.
Worked with The Rt Hon Carwyn Jones’ press team and aides; also Alun Carins MP, His
Excellency Dato’ Sri Zakaria Sulong, High Commissioner of Malaysia, the UK’s Brazilian Trade
Counsellor Rodrigo Santos, the Royal Thai Consul for Wales Theo Coliandris, and Nick Baird,
UKTI CEO.
Global company rebrand
 From stationery, brochures and website to building signage, vehicles and boiler suits
 Also rebrand gift packs for every employee worldwide
Brand Manager
 Instilled and managed the HP brand and brand values top-down
 Built-up roles of colleagues in key hubs (Singapore, Brasil and Dubai) to be Brand
Champions
Strategic Corporate Audit
 Comprehensive cross industry global strategic audit created and presented to Board at
AGM
Integrated Marketing & PR Plan
 Created and implemented for all global areas and across all markets
PR
 See repositioning statement. Also:
 Set company up on and managed Cision (sole user)
 Achieved globally published press releases resulting in major market re-positioning, 2 key-
industry event-speaker invitations, numerous editor-requested interviews (trade press,
BBC and local business)

2. New Websites
 Managed creation of new website which was launched as part of the global rebrand in
2012
 Was managing creation of an entirely new one when I left in 2013
 Managed and updated content of current website
Film production
 Managed end-stage production of project video on arrival in 2011
 Commissioned and managed new project film in 2012
 Commissioned and managed new corporate video up to and including first edit in 2013
(and from what I can see, there is little difference, if any, in the end/released version)
 Commissioned and started production of new top intro
 Started 5 new films (2x major semisub projects, 1x skids production, 1x HRSG project, 1x
FPSO project) just before leaving
Exhibitions
From initial booking, stand design, team management, and shipping logistics through to
materials, gifts, pre-attendance prospect trawl and invitation, PR, post-attendance evaluation,
prospect follow up and sales lead generation
 Armed Forces Personnel Recruitment, Catterick, March 2012
 Posidonea – Athens, June 2012
 SMM – Hamburg, Sept 2012
 Adipec – Abu Dhabi, November 2012
 NOR Shipping – Oslo, June 2013
Sales Events
 Management, sales-support (digital & printed materials) for 5x Meet The Buyer events
(Dubai, Rio, Bangkok, Copenhagen, Malta)
 Also sponsorship of a major oil & gas event in Singapore
Materials and Sales Support
 As and when needed: produced PDFs, PPTs, prospect presentation packs, branded gifts
Direct Marketing
 eBlast campaigns, integrated with events (e.g. exhibitions and PR), including all
copywriting
 Created dbase list and sourced full front-to-back CRM
Digital
 Set HP up on social & business media (Linkedin, Twitter, YouTube, Facebook)
 Also industry websites e.g. Sell2Wales, Offshore Technology.com, Power
Technology.com
 Created and managed campaigns including all content and copywriting
Advertising
 Global marine, maritime, offshore and onshore energy press - both print and digital

3. Awards
 Entered HP for the Welsh Business of the Year 2012, including processing all forms
(company accounts etc); content/creative writing; management briefing and media
training; speech writing and film production. Company was a runner-up.
 Similarly, entered HP into the Queen’s Award 2013. The company was a finalist, but
refused to progress further as it incurred audit fees.
 Company was also entered by HSBC into its award scheme, but no input was required by
myself/anyone at HP. Company was a runner-up.
Sponsorship/charity
Managed 5 x sponsorship events including all PR & materials (e.g. banners, festival flags,
uPVC banners for crowd control barriers etc)
 Tenovus St David’s Day Dinner x2
 HMS Dragon rugby team
 Eisteddfod 2012
 Team GB boxer