Grace Daez is applying for a position and has included her resume. She has over 16 years of experience in marketing and events. She currently works as a Senior Marketing and Events Specialist at Dubai Women Establishment, overseeing marketing efforts and managing events. She is seeking a new opportunity where she can utilize her skills in strategic marketing, brand development, event planning, and client communication.

1. G R A C E D A E Z
S E N I O R M A R K E T I N G & E V E N T S S P E C I A L I S T
Dear Hiring Manager,
I would like to utilize this opportunity to introduce myself, and send my resume for the any
available post in your organization.
I am currently working with Dubai Women Establishment as a Senior Marketing & Events
specialist for almost 11 years. As part of the Communication team, we work for the 3 entities
of the establishments: The Cultural Office of Sheikha Manal, Dubai Ladies Club & Dubai
Women Establishment.
As a Senior Communication Specialist, part of my responsibility is overseeing the entire
creative process of the 3 brand entities, their different Services, Projects & Events. I am tasked
in supervising all the brand’s success by planning overall marketing efforts, solving creative
challenges; produce effective brand positioning and campaigns.
I have a total of 16 years experience in the Marketing & Events Industry. My previous employ-
ment details, skills and competencies are mentioned in the CV attached with this letter.
I hope I would be able to obtain a few minutes of your time to present to you my attainments
and accomplishments.
Should you need further information, I may be reached on 055 3252282 or via email
mariegracetongol@gmail.com
Sincerely,
Grace Tongol-Daez
+971 55 3252282
mariegracetongol@gmail.com
@gracetongoldaez

2. Marketing Professional with more than
15 years of experience in leveraging vast
corporate campaigns and communica-
tions for high profile organizations and
brands across different industries. Holds
an impressive track record in terms of
successful communication campaigns,
brand conceptualization and profitable
solutions to drive sales and traffic.
Stellar organizational and planning
skills, as demonstrated in successful
event planning experience.
BACKGROUND
+971 55 3252282
mariegracetongol@gmail.com
@gracetongoldaez
G R A C E D A E Z
S E N I O R M A R K E T I N G & E V E N T S S P E C I A L I S T
SENIOR MARKETING & EVENTS SPECIALIST
June 2005—Present
Dubai Women Establishment
The Cultural Office of HH Sheikha Manal
Dubai Ladies Club
MARKETING
EVENTS
Development of Annual communication plans aligned with the
long-term plan for the organization and sub-brands.
Plan and execute the brand marketing activities of the organization.
Lead role in development and execution of visibility & on ground
activation initiatives along with customer marketing teams.
Achieve ROI targets and increase brand equity.
Assist in the development of communication programs working
closely with operations, Sales team and PR team to ensure excellent
delivery and implementation.
Provide professional judgment and discretion that comes from years
of experience in the field, as well as analytical skills to forecast and
identify trends and challenges.
Provide a real in-depth knowledge and understanding of the
consumer range
Regularly conducting market visits to assess brand standing in the
market and competition.
Developing Marketing opportunities within the organization
Creative lead - Obtain the needed expertise regarding the category
strategies and key business drivers
Delivers familiarity with the latest trends, technologies and
methodologies in graphic design, web design, production, etc.
Design Editor of Dubai Ladies Club Magazine and other publications
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Responsible for all aspects of brand planning and
execution of Dubai Ladies Club, Dubai Women Establishment and the
Cultural Office of HH Sheikha Manal events & partnershipS.
Creative Lead - Generate creative ideas / theme for an event,
tailor-made event identity
Produce professional creative event design, including stage design,
graphic design and decorative items to create the event atmosphere
Develop shows & events including conceptualization, strategies,
reflective of sales and marketing goals.
Work proactively with Suppliers on developing stretch Joint sales plans
by channel in order to achieve the desired growth.
Conduct in-depth analysis of event’s objective by channel and create
plans to exploit the opportunity.
Strong overall emphasis on project management, budgetary control,
and attention to detail while adhering to strict corporate identity brand
guidelines.
Incorporate innovative experiential strategies to support lead
generation and sales funnel management targets.
Event closedown reports, analytics, lead monitoring, measurement,
presentation, and strategic recommendations to management.
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3. EDUCATION
PROJECT MARKETING EXECUTIVE
Global Links - Dubai
February – August 2004
• Travels and attends exhibitions on different countries – as a relevant factor in
promoting the fair to possible exhibitors
• Handles 2 of the International Exhibitions of the company
• Implements marketing, advertising and endorsement of the expo in an international arena
• Responds and imparts relevant information to every interested participants
AREA SALES SUPERVISOR
Moishin Haider Darwish (Muscat)
September 2004 – May 2005
• Responsible for budgets, sales forecasts, supervision of sales force and quotations,
maintaining and helping to determine company sales policy.
• Monitors the growth and development of all the sales representatives of the company
• Inspects and evaluates work in progress, identify any problem areas, and direct
remedial action.
• Aggressively pursue continuous improvement Sales activities
• Coordinate operation activities with other departments and divisions.
• Aggressively maintain, update and develop the Performance review of each sales agent
TEAM LEADER – CUSTOMER INTERACTIONS
Dell Computers USA, Ambergris Solutions
June 2003 – November 2003
• Team Leader of a group of Call Center Sales associates handling DELL Home Sales
Department
• Ensures a quality selling record and kept the status of being the top selling team on the
floor
• Completed one-month extensive training course provided by DELL- U.S.A.
• Presents suggestion of innovative marketing and sales strategies
MARKETING & EVENTS EXECUTIVE
SELLCO International
December 1999 up to January 2003
• Responsible for the production of events from conception through to completion.
Events organized includes exhibitions and fairs & festivals; conferences, promotions
and product launches, fundraising and social events.
• Completes a wide range of activities requiring clear communication, excellent
organizational skills and attention to detail. Works well under pressure, ensuring the
smooth and efficient running of an event.
• Researches markets to identify opportunities for events
• Liaise with clients to ascertain their precise event requirements
• Produce detailed proposals for events (e.g. timelines, venues, suppliers, legal
obligations, staffing and budgets)
• Ensures insurance, legal, health and safety obligations are adhered to
• Coordinates venue management, caterers, stand designers, contractors and
equipment hire
• Sell sponsorship/stand/exhibition space to potential exhibitors/partners
• Liaise with marketing and PR colleagues to promote the event
• Liaise with clients and designers to create a brand for the event and organizing the
production of tickets, posters, catalogues and sales brochures
• Post-event evaluation (including data entry and analysis and producing reports for
event stakeholders)
AB COMMUNICATION ARTS
MAJOR IN MASS COMMUNICATION - 1995—1999
Colegio de San Lorenzo, Philippines (Attested by the U.A.E. Embassy-Manila)
GRAPHIC DESIGNING - 2006
New Horizons, Dubai
MASTER IN STRATEGIC MARKETING (MSM) -2014
University of Wollongong in Dubai, UAE (Undergrduate)
DESIGN SKILLS
BRANDING
ILLUSTRATION
PRINT
LOGO
LAYOUT
PHOTOGRAPHY
WEB
PROFESSIONAL SKILLS
STRATEGIC MARKETING
BRAND DEVELOPMENT
EVENT PLANNING
BUDGETING
(B2B)
ONLINE MARKETING
RESEARCH
DIRECT MARKETING
TEAM LEADERSHIP
SALES
MEDIA RELATIONS
CUSTOMER MANAGEMENT
CLIENT COMMUNICATION
GRACE DAEZ
Senior Marketing &
Events Specialist
+971 55 3252282
mariegracetongol@gmail.com
@gracetongoldaez

4. GLOBAL WOMENS FORUM DUBAI
DUBAI, UAE - FEBRUARY 2016
WOMEN’S FORUM GLOBAL MEETING
, DEAUVILLE FRANCE - OCTOBER 2015
ARAB WOMEN LEADERSHIP FORUM
EMIRATES TOWERS, DUBAI - 2014
ARAB WOMEN LEADERSHIP FORUM
GRAND HYATT, DUBAI - 2014
YOUNG ARTIST AWARD
2008 TO 2014
BY HH SHEIKHA MANAL CULTURAL OFFICE
10TH YEAR ANNIVERSARY (2014)
DUBAI LADIES CLUB
DUBAI LADIES CLUB SIGNATURE EVENTS
2005 - PRESENT
• Wellness day at Dubai Ladies Club
• International Women’s Day
• Beast Cancer Awareness Campaign
• Designs of Hope (2010 - 2015)
• Beach Party at Dubai Ladies Club
• Wellness Quarterly Relaunch
SIGNATURE ANNUAL PROJECTS
THE CULTURAL OFFICE OF
HH SHEIKHA MANAL
• Young Artist Awards
• Art Exchange Program
• The Little Artist Program
• Al Ydar Project
SHELL HELIX LAUNCH
MANILA, LUZON, CEBU, DAVAO,
2002
KIA CARNIVAL LAUNCH
MANILA, PHILIPPINES
2001
THE TENT LAUNCH
MANILA, PHILIPPINES
2001
ANNUAL ADVERTISING CONGRESS
MANILA, LUZON, CEBU, DAVAO,
2000 - 2003
PHILAM LIFE ANNUAL MEMBER’S AWARDS
2001 - 2003
SLIMMER’S WORLD GREAT BODIES AWARD
2001 & 2004
SIR LAUNCH
HONDA CARS - 2003
UNIVERSITY OF STO. TOMAS
COMMENCEMENT - 2002
AMA COMPUTER COLLEGE ANNIVERSARY
ARANETA COLISEUM - 2002
CASINO FILIPINO BOXING
PACQUIAO VS SEUNG-KON CHAE
ARANETA COLISEUM, JUNE 2000
P R E V I O U S T O P C A M PA I G N S & P R O J E C T S
G R A C E D A E Z
S E N I O R M A R K E T I N G & E V E N T S S P E C I A L I S T
MAIN ROLES & RESPONSIBILITIES
CREATIVE LEAD | ADVERTISING CAMPAIGN | BRAND / IDENTITY MANAGEMENT
SUPPLIER’S DIRECT CONTACT | EVENT PRODUCTION MANAGER