1. Norhan AlSarraj
Mobile: +2012 2214 3839
1
Executive Summary
 Diversity Leader with extensive experience in building solid distribution systems for Pay
Television Networks.
 Developing multi-channel, multilingual, and multi-brand platforms.
 Extensive knowledge in initiating territory development and business expansion to
broadcasters, DBS platforms, cable operators, and commercial users on a worldwide basis.
 Broad experience in content customization and niche market trends.
 Track record in Grass Root Marketing strategies that consistently deliver results and
increase market share focusing on specified regions.
 Skilled in leveraging organizational resources and strengths – people, capital, technology,
service offering, competitive position – to drive revenues, profits and performance.
 Dominant Negotiation skills, substantial knowledge in contracts and legal commercial drafting of
distribution and channel agreements.
 Expertise in building solid and productive relationships with international broadcasters.
Key Achievements
 Resourcefully positioned the organization as the leading aggregator, premier distributor
of niche language channels to ethnic communities in North/ LatinAmerica and Australia.
 Provides cross-brand leadership and distribution for Arabic, and Italian Pay TV Channels
across Global mainstream platforms in the US since 1996.
 Launched and developed Arabic, Greek and Italian KU band Pay Television platform in
Australia operating since 1997 .
 Built collaborative relationships with international broadcasters to secure premium
content that specifically caters to individual markets.
 In alliance with corporate partners, develops and implements plans that enable TV
channels to achieve strategic and financial objectives within every territory.
 Negotiated and secured Exclusive Representation and Distribution Agreements with major
Arabic, Italian and Greek broadcasters on a worldwide basis.
 Exclusively developed customized Pay TV channels targeting different markets globally.
 Built alliances and jointly packaged ART channels with International broadcasters, generating
excellent added value to operators’ programming lineup.
 Extensive knowledge and experience in fighting piracy and participating with the Audiovisual
Anti-Piracy organizations to prevent unauthorized streaming and illegal distribution of
international television content..
 Successfully launched over 120 TV channels on leading Cable Operators and DBS platforms
worldwide.
PROFESSIONALEXPERIENCE:
ARAB RADIO & TELEVISION (ART)Cairo, Egypt InternationalMediaDistribution
Head of Distribution & Digital Media Jan 2015– present
ARAB RADIO & TELEVISION (ART)Cairo, Egypt InternationalMediaDistribution
International Marketing & Business Development Manager Feb 2001– Jan2015

2. Norhan AlSarraj
Mobile: +2012 2214 3839
2
ARAB RADIO & TELEVISION (ART)Cairo, Egypt InternationalMediaDistribution
International Marketing & Business Development Manager Feb 2001– 2015
 Develop operational efficiency strategies to ensure monthly subscription growth and
revenue generation.
 Direct and manage regional and local offices in North America and Australia.
 Identify potential global distribution opportunities to increase penetration of ART
& Niche channels
 Develop Pay TV platform with ART as the core programming.
 Create, review, negotiate and approve contractual, distribution and
representation agreements with partner channels, operators and technology providers on a
global basis.
 Select and interface daily with local authorized distributors and agents in North America &
Australia to ensure effective distribution.
 Develop and manage retention and incentive programs.
 Creating integrated and multi-tiered marketing global strategies for branding of new as well
existing channel line ups.
 Construct innovative and cost-effective solutions for enhancing competitiveness, increasing
revenues, and improving customized packages forregionalmarkets.
 Analyze performance of all channels and viewership ratings across markets and conduct
performance evaluation to either improve performance or replace low rated channels.
 Review operational and technical delivery mechanisms to ensure Development of
streamlined operations,reducedoperatingcostsandgreaterprofitability.
 Interfacedailywith partnerchannelsandmaintainstrongandsolidrelationships.
ARAB RADIO & TELEVISION (ART)Cairo, Egypt InternationalMediaDistribution
Affiliate Marketing Manager Jan 1997 - Jan 2001
 Prepare marketing plans for the distribution of the channels in the global market.
 Monitor and approve advertising and PR campaigns.
 Overlook ART International offices and regional call centers.
 Ensure aggressive distribution and marketing campaigns in coordination with operators
in every region for the promotion of our channels.
 Conduct regular psychographic and demographic research among target and existing
subscribers to ensure the channels' feedback is considered in packaging of bouquets.
 Initiated and maintained alliances with major content providers and major operators.
 Revise and amend international agreements for affiliation with new satellite providers and
carriage agreementswith operatorsworldwide.
 Prepare competitive analysis across different markets and strive to achieve a competitive
advantage at all times.
 Oversee daily operations and manage the marketing, advertising, and PR strategies of
Arabic, Italian and Greek Channels in the international markets.
 Closely coordinate with programming divisions to ensure viewing habits, demands of target
audience in each market, as well as prime time of different time zones are online with
programming grids.
 Identifying new distribution opportunities in different markets for Arabic channels.
 Formulate & Lead the annual marketing plans for the Channels.
 Assess Marketing & sales progresses to evaluate growth and ensure corporate
objectives are consummated.
 Monitor and evaluate new technologies for delivery of Channels worldwide

3. Norhan AlSarraj
Mobile: +2012 2214 3839
3
Creation Department
ARAB RADIO & TELEVISION (ART)Cairo, Egypt Creative Department
Creative Assistant Jan - Dec 1996
 Supervise the creation Department, design of promotions, production, editing and airing
schedules.
 Directed advertising promotions for the Bouquet and the channels.
 Interfaced daily with Departments to ensure promotions are conducted based on the brief
plans.
 Establish strong network and effective working relationships with other channels to
ensure creating consistent cross advertising campaigns.
 Develop strategic plans for development of the screen and syndicated programs on the
channels.
 Directed TV Generic promotions for the Channels.
 Wrote the script and creative of several promotions.
 Directed several promos for different programs.
Live Colors Magazine
Department Editor July 1994 - Dec 1995
 Monitored layout and creative of articles and was responsible for editing all departments.
 Wrote numerous special departments and cover stories in the magazine.
 Assisted the creative of photos and illustrations.
 Managed over than twenty departments like health, beauty, arts, music, film, travel...
 Continued extensive development of various departments of the magazine.
 Initiated and developed a unique theme for departments per issue basis.
 Communicated directly with the readers and handled the feedback of monthly inquiries.
 Formulated marketing and PR strategies to promote the magazine in the Egyptian Market.
EDUCATION:
Integrated Marketing Diploma, IAA Marketing Communication Diploma, International
Advertising Association- AUC Jan 2001
Bachelor of Arts, Mass Communication, American University in Cairo, June
1994 Major: Advertising and Public Relations
Minor: Economics and Psychology
General Certificate Of Education (GCE), University of London, British Council, Cairo, May 1989
SKILLS
Language skills:
Excellent mastering of written and spoken English Arabic, spoken
Computer skills:
Knowledge of all major common computer programs.
PERSONALDATA
Nationality: Saudi
Marital Status: Married

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