Athena Maroulis is a marketing and project manager with experience founding her own ethical fashion label and managing accounts for various clients. She has expertise in design, production, digital marketing, events, and sales. Her background includes experience in retail, public relations, and the luxury fashion industry while working for brands such as Chanel and Pleasure State Lingerie.
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Ród HRYNCEWICZÓW vel TALKO-HRYNCEWICZÓW przypisywany jest do herbu Iłgowski, a jako gniazdo rodowe podaje się Iłgów (lit. Ilguva) leżący obecnie na Litwie w okręgu mariampolskim, w rejonie szakowskim, w gminie Kruki.
Adam Boniecki w „Herbarzu polskim” jako protoplastę tego rodu wymienia Pawła TALKO-HRYNCEWICZA posesora dóbr Kujże w powiecie lidzkim, który w 1635 roku procesował się o grunty – w sprawie tej świadczyli inni Hryncewiczowie: Wojciech i Aleksy. W niektórych źródłach (np. Minkowski, Wielcy Polacy… lub „wikitree”) podaje się, że Paweł był synem Wojciecha, wnukiem Mikołaja, prawnukiem Piotra i praprawnukiem Mikołaja...
Obtain a full-time job in the marketing and business industry to use my acquired knowledge and skills in a focused manner which shall show in the results produced and to be provided with career growth and experience. The key characteristics of my personality are hard working, self-motivated, fast learner, and goal oriented.
Osman Siddiqui helps companies and brands grow by creating marketing and design strategies. Osman is a high achieving, multi-cultural, motivated designer with eight years experience in global organisations/companies.
He has demonstrated the following in his career:
• Worked with international events through conceptual branding and impactful visuals to build a unique identity for each event. Designed an end to end experience for clients ranging from invitations, name badges, digital wallpaper, templates, brochures, event guides, exhibition stand concepts etc
• Working with international companies globally, I have designed digital and analogue artwork for PowerPoint and Word that brings complex data into simple and infographics bring complex information to life.
• Help our clients quickly digest, synthesise and draw insights from large amounts of information through the creation of: Illustrations, Infographics, Rich Pictures, analogue and digital ‘knowledge walls’
• Created engaging digital and print based templates to help our clients structure their solutions eg annual reports, marketing brochures, PowerPoint templates for presentations etc
• Work with multiple clients during events to help them capture their outputs through customer experience journeys visually via animation, video production and visually impactful brochures
• Collaborated with designers to produce creative, comprehensive layout and design for print and digital campaigns, and web interfaces, and designing digital banners for social media space
• Developed a knowledge and application of a brands visual identity through development of a brand new website which increased awareness of visual identity by 60% compared to 20% in 6 months.
• A flexible marketing and communications expert, with great enthusiasm and inspiration who works exceptionally well with others in the team to meet the client’s needs in order to produce the required output any time when needed.
Working in four different countries around the world he has shared, developed and collaborated with people from different backgrounds. He is passionate about branding, communication and design. This has helped him to be a driven and determined employee who strives to do the best to achieve client goals.
Osman Siddiqui
E-mail: osman.siddiqui@gmail.com
Telephone: +44 (0) 7540 262 682
I offer a profound knowledge in Marketing Communications, resulting from many years of professional experience in management positions in well-known companies and agencies.
Creative and dynamic marketing communications professional with 12 years of experience working in agency and client side roles for multinational, regional companies, startups, and various industries across MENA and GULF.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. A T H E N A M A R O U L I S C.V.
D.O.B. 14.11.1984 m: (+45) 8155 0802 e: athena.maroulis@gmail.com
ATHINAEUM – Design, Production, Marketing, Sales & Management
Founded May 2011 – 2016
ATHINAEUM is a handbag and accessories label I created which aims to end disposable
attitudes towards fashion by producing beautiful and luxurious handbags and accessories using
recycled Mayan textiles and ethical labour in Guatemala. See www.athinaeum.com for more.
Design: Creative concept, technical design and managing the sampling and design evolution.
Marketing: Brand creation and ongoing strategy, Executed 2 major public relations campaigns
including one direct to the Australian fashion press and another in collaboration with a PR agency.
Digital Marketing/Strategy: Ongoing social media strategy and communications: including
blogging, Instagram, Facebook, Twitter and Pinterest. Ongoing email marketing strategy, website
design, implementation and upkeep, photography and site maintenance. Blog creation, planning
and copy writing content.
Production: Sourcing of materials and manufacturers, managed time frames, delivery, international
shipping and customs as well as ongoing stock control.
Sales: Created pricing strategy generating online sales and selling wholesale into boutiques.
Retail Stores: Setup and ran 3 separate pop up retail spaces within 2 years. Each store opening
was celebrated with a large and successful opening event.
VICE Australia & Rdio Launch Event – Freelance Snr Account Manager
February 2012
Account Management & Communications: I was primary liaison with client (Rdio) on behalf of
VICE to execute content and creative for online content. Managing online communications
pertaining to the event, copywriting and e-communication with industry entities (EDM).
Event Management: I was responsible for organising and maintaining guest lists, managing
dissemination of electronic ticketing and online communications between VICE and Rdio.
Dynamix – Account & Project Manager
October 2007 – September 2010
Account Management & Communications: Full service and project management projects for
clients including Virgin Mobile, Krispy Kreme, Samsung, FOXTEL, Qantas Staff Credit Union,
Uniden and Tigi Haircare. Accountable for client budgets and worked internally within the Virgin
Mobile channel marketing team for 2 months in 2008.
My primary competencies in this role were:
• Strategy, creative concept, management and execution of successful integrated
campaigns across a range of media platforms reaching diverse audiences, with focused
knowledge of digital and retail marketing.
2. • People management skills including management of internal creative/art studio and
production staff and coordinating their skills to achieve the client’s project goals. It has also
extended to managing the timeframe, expectations and needs of the client.
• The ability to work on multiple projects at once and prioritise during heavy workloads.
• End to end project management from initial concept to final production and delivery.
• Proactive forward planning with proven ability to meet deadlines.
• Working within defined budgetary guidelines and maintaining accountability to meet
specific client targets and providing detailed management reporting.
Retail Marketing: Projects span from entire retail creative concept, POS execution, developing
retail campaigns and promotions as well as entire retail store fit-outs using a variety of media
including printed and digital.
Creative Campaigns & Branding: In charge of overseeing multiple creative campaigns and
project managing creative concept and execution. Brand research, development and creation of the
fashion brand Paper Scissors and various re-branding projects.
Digital Strategy: Creative concept & development of websites for clients such as Playground
Weekender, microsites, electronic direct mail outs and digital media for in-store promotions.
Experiential Marketing: Primary contact for Virgin Mobile’s P.R. Team, Internal Communications
Managers & Experiential Manager on various projects including V-Fest 2008 and 2009, Garage 2V
and project manager for Virgin Mobile’s Ice Cream Van.
Production Management: Sourcing and managing printing and retail collateral locally and
internationally.
Michael Lo Sordo - Event Production & P.R. Coordinator
Rosemount Australian Fashion Week - 2008, 2009 & 2010
Show Production: Show production and backstage management including styling, fitting, casting
models, garment organisation and on-site issue management. :
Public Relations: Press management including liaising with journalists and managing interviews.
Creation and distribution of press releases to media.
Pleasure State Lingerie - Marketing Coordinator
March – October 2007
Coordination: Press management including liaising with journalists and managing interviews with
the designer. Created and distributed press releases to media contacts.
Public Relations & Media: Managing and liaising with celebrities, media and various recipients of
Pleasure State PR material. Maintenance of media and web database lists.
Digital Media: Ongoing website maintenance including updates for new season collections, archive
sections and the latest editorial images.
Event Production: Event organisation, on site coordination and handling a range of tasks
pertaining to various events and fashion shows.
3. Chanel Boutique Sydney - Fashion Advisor
April - August 2006 then November-February 2007
As a fashion advisor within Chanel, I was able to understand the essence of the Chanel brand. This
experience helped to develop a strong appreciation for retail marketing and branding within the
luxury market.
Sales Associate: Intimate and professional customer service including managing relationships with
key clients including celebrity and high net worth clients. Manager of jewellery repairs and assistant
to Merchandising Manager.
Public Relations & Events: Assisted the marketing and P.R. managers with events such as
fashion shows, VIP evenings and salon shows.
JETS Swimwear - Marketing & P.R. Assistant
June – July 2005
Coordination: Was the primary assistant to the marketing and P.R. managers. Responsibilities
included coordinating fashion shoots, organising schedules and planning for media events. I also
collated content and organised content for catalogues.
Public Relations & Media: Assisting the public relations team with magazine and newspaper
content. Coordinated and organised publicity events eg. 2005 media launch fashion parade.
Padma - Fashion Agent & Development Assistant
January – May 2005
Design & Production Consulting: Consulting on design in order to tailor to Australian market.
Assisted with production and logistics between Australia and production in India.
Fashion Agent: Established and managed distribution to boutiques and large retailers.
Education
Bachelor of Business: University of Technology Sydney 2003 - 2005
Major in Marketing with Sub Majors in Public Relations and Human Resources.
Graduated with above credit average marks.
Account Management Course: Adschool 2008
Introduction to Sewing & Pattern Making Skills: Esmod School of Design 2009
Advanced Fashion Drawing Workshop: Whitehouse School of Design 2003 (scholarship)
Work Experience
Westpac: Channel Marketing & Branding June - July 2005
Within the channel marketing and branding team at the Westpac Marketing department.
Australian Marketing Institute Conference 2003
Volunteered as a coordinator, administrator and guide to attendees.
4. Skills
• Project Management across a varied range of projects including managing staff
• Retail Marketing – both e-commerce and bricks and mortar stores
• Copy Writing – strong written skills for online and corporate communication
• Budget control and accountability for various sized campaigns
• Production Management – including complex project management
• People Management – coordinating colleagues, clients, suppliers and distributors
• Integrated marketing planning across various media platforms – especially digital
• Advanced Microsoft Suite knowledge including Word, Excel, Outlook, PowerPoint
• Familiar with Adobe Suite (Lightroom, Illustrator, Photoshop and InDesign)
Languages
Advanced English (honours in High School Certificate)
Conversational Spanish and Greek
Learning Danish
Interests
In my spare time I enjoy being creative with fashion, textiles, sewing, art, music, dance,
yoga, travel, cultural learning and ethical + sustainable practices (especially within fashion).
Please contact me for further references or information.
M: (+45) 8155 0802
E: athena.maroulis@gmail.com
